Trax Retail vs MDLZ PROTECT

Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution. Reduce manual auditing time and maximise your sales at every point of sale. Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail. With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store. The user friendly application delivers a robust range of reporting capabilities such as distribution, share of shelf, out of stocks, promotional presence, planogram compliance and more, with custom reports for both field users and supervisors. Features also include: automated KPI calculations, task prioritization tools, reports highlighting gaps and opportunities, role-based task lists, targeted questionnaires and surveys, geo-located images, historical store data and offline reporting capabilities.

The MDLZ PROTECT App is a user-friendly tool designed to assist in the efficient identification and reporting of copycats and counterfeits by Mdlz employees, contractors and other third-party stakeholders directly to the Brand Protection team. MDLZ PROTECT is an app that contains: (i) a Video Training module on copycat and counterfeit; and (ii) a Reporting tool for infringements. Together, let’s protect our brands, business and consumers!