Trax Retail vs REP TW

Trax Retail Execution is a solution that provides consumer goods manufacturers and retailers with unprecedented control and optimization of their in-store execution. Reduce manual auditing time and maximise your sales at every point of sale. Trax’s breakthrough mobile application is built on cutting edge computer vision algorithms unique to retail. With an advanced camera application, Trax allows the field user to take high quality images of the store shelf, have it sent to our Trax cloud and within minutes the user is sent actionable real-time mobile reports on immediate corrective actions to be taken in the store. The user friendly application delivers a robust range of reporting capabilities such as distribution, share of shelf, out of stocks, promotional presence, planogram compliance and more, with custom reports for both field users and supervisors. Features also include: automated KPI calculations, task prioritization tools, reports highlighting gaps and opportunities, role-based task lists, targeted questionnaires and surveys, geo-located images, historical store data and offline reporting capabilities.

Heineken REP App The Heineken REP App empowers Heineken and distributor sales representatives to deliver exceptional service and drive performance in the field. Easily manage daily outlet visits, access promotions, take orders, and monitor sales execution—all in one place. The app also supports asset checks and allows quick submission of outlet requests or issues. With REP, our sales teams stay efficient, informed, and customer-focused—ensuring every outlet receives top-notch support.