Holman Insights vs Enhanced FOCUS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Holman Insights
Manage your fleet and vehicle needs on the go. Access fleet activity, approve actions, and monitor vehicle details like mileage and fuel. Request services and report usage from your mobile device.
- AI-powered Fleet Activity feed
- Mobile Dashboard experience
- Action item approvals (PO, stock, PriceNet)
- Support Center for questions and requests
- Vehicle monitoring (mileage, maintenance, fuel)
- Service requests (roadside, fuel cards, plates)
- Critical alert notifications
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Fleet Manager Capabilities: • Stay up-to-date with events in your fleet and industry news through use of the AI-powered Fleet Activity feed. • Leverage the same Dashboard experience found in Holman Insights today, now on your phone. • Take care of action items from anywhere, including Maintenance PO approval, stock purchase approval, and PriceNet order approval. • Get answers to your questions and route requests through the Support Center. Driver Capabilities: • Monitor vehicle mileage, maintenance, licensing, fuel, accidents, recalls and order status, and access fuel PINs and insurance cards. • Request roadside assistance, glass repair, fuel cards and replacement license plates or registration. • Receive notifications for critical alerts for maintaining your vehicle with Holman. • Find gas stations and maintenance vendors. Schedule service for repairs. • Report mileage for personal and business usage and enter inspection reports.
Enhanced FOCUS
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Enhanced FOCUS is the mobile companion to a web solution, Reynolds and Reynolds' customer relationship management (CRM) platform built for automotive dealerships. Built for dealership salespeople and sales managers, Enhanced FOCUS mobile app brings your dealership's sales process out of the office and onto the showroom floor and lot — so your team can manage every step of the sale from wherever the customer is. With Enhanced FOCUS Mobile, sales teams can: - Manage follow-up activities on the go, optimized for mobile - Greet, qualify, and quote customers right on the lot - no need to run back to your desk - Track individual and team goals with home screen widgets - View and update customer profiles in real time - Get reminders for upcoming appointments and tasks
Screenshots
Verdict
The clearest difference is update cadence: Enhanced FOCUS at every 4 days against Holman Insights's fortnightly. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Holman Insights ships an update fortnightly, Enhanced FOCUS every 4 days. The most recent releases landed on November 3, 2026 and November 1, 2026 respectively.
| Parameter | Holman Insights | Enhanced FOCUS |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (30K ratings) — better | — |
| Positive reviews | 45.7% of reviews | — |
| Number of ratings | 30K — better | — |
| Update frequency | Fortnightly | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone | iPhone |
| Requires iOS | 16.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 66 MB | 66 MB |
| Age rating | 4+ | 4+ |
| Developer | ARI - Automotive Resources International | The Reynolds and Reynolds Company and its affiliates |
Bugs and requests
Holman Insights
Reported bugs
8 issues- Monthly mileage basic math
- Many times after I enter my monthly mileage and it confirms report. I'll get a notification my mileage is still needed
- Can't submit a mileage log from my desktop, but more convenient to enter all my trips from the desktop
- I received an email stating I have not been entering my mileage, but neither the app or website have a place for me to enter my personal mileage
- The maintenance/vendor section needs to be fixed and updated
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- The app keeps changing and updating. Keep getting locked out with correct password
- This app keeps changing and updating. Keep getting locked out with correct password
- For some reason e-ticket tab will not open. It just spins trying to load
Requested features
3 requests- Vendor list needs to be updated. Types of service
- Include more information in the app
- Improve customer service
Enhanced FOCUS
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Holman Insights
No in-app purchases
Enhanced FOCUS
No in-app purchases
Questions
Is Holman Insights free?
Is Enhanced FOCUS free?
Do Holman Insights or Enhanced FOCUS have ads?
Which is updated more often, Holman Insights or Enhanced FOCUS?
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