Holman Insights vs Wheels Mobile Assistant
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Holman Insights
Manage your fleet and vehicle needs on the go. Access fleet activity, approve actions, and monitor vehicle details like mileage and fuel. Request services and report usage from your mobile device.
- AI-powered Fleet Activity feed
- Mobile Dashboard experience
- Action item approvals (PO, stock, PriceNet)
- Support Center for questions and requests
- Vehicle monitoring (mileage, maintenance, fuel)
- Service requests (roadside, fuel cards, plates)
- Critical alert notifications
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Fleet Manager Capabilities: • Stay up-to-date with events in your fleet and industry news through use of the AI-powered Fleet Activity feed. • Leverage the same Dashboard experience found in Holman Insights today, now on your phone. • Take care of action items from anywhere, including Maintenance PO approval, stock purchase approval, and PriceNet order approval. • Get answers to your questions and route requests through the Support Center. Driver Capabilities: • Monitor vehicle mileage, maintenance, licensing, fuel, accidents, recalls and order status, and access fuel PINs and insurance cards. • Request roadside assistance, glass repair, fuel cards and replacement license plates or registration. • Receive notifications for critical alerts for maintaining your vehicle with Holman. • Find gas stations and maintenance vendors. Schedule service for repairs. • Report mileage for personal and business usage and enter inspection reports.
Wheels Mobile Assistant
This app streamlines tasks for company vehicle and reimbursement drivers. It offers smart notifications, roadside assistance, trip logging for reimbursement, and document access. Capture vehicle photos and manage service needs efficiently.
- Biometric login
- Service reminders and shop search
- Recall and alert notifications
- One-click roadside assistance
- Daily trip log with GPS AutoLog
- Vehicle photo capture
- Trip submission for reimbursement
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Wheels Mobile Assistant requires a Wheels Driver Tools Account. Company Vehicle Drivers: Streamline your productivity with an integrated suite of tools you need as a driver of a company-provided vehicle. Smart notifications will proactively alert you to upcoming requirements, enabling efficient time management. Easily access on-the-go tools. And you always have direct-dial assistance from Wheels Customer Support Team to get the support you need if there is a roadside incident. Reimbursement Drivers: For drivers on the Wheels Reimbursement program, not only do you have access to the maintenance services for your personal vehicle with included roadside support services, now the app’s Trip Log and GPS AutoLog make documenting your reimbursable business trips a breeze. Trips documented here can be directly submitted for reimbursement. You won't need to use the spreadsheet method anymore! With this capability, you allow your phone to capture your business driving during set hours, and you can augment the default trip descriptions with notes and business reasons for your trips. ---- WHEELS MOBILE ASSISTANT FEATURES ---- • Biometric login allows for simple and secure authentication • Get Service - service reminders, preferred network shop search and payment details you show your shop – now improved with the ability to do vendor name searches and start new searches based on where you navigated on the map • Pushed alert messages - never miss a recall notification! • Roadside Support – summon roadside help from the app via one click direct dial for help (for vehicles still under manufacturer warranty) or NEW: a forms wizard and see the rescue vehicle come to you on a map! • For drivers on a Wheels mileage product (company vehicle or reimbursement) Daily Trip Log with the option to turn on AutoLog GPS to automatically capture your trips. You can also export your log history into a spreadsheet you can keep and archive, fulfilling your government regulatory requirements. • NEW: Take Vehicle Photos – take photos of your vehicle directly in the app for annual inspections, damage documentation, vehicle certifications ----- REIMBURSEMENT DRIVER EXCLUSIVE FEATURES ---- • NEW: Submit trips captured with the daily Trip Log and GPS AutoLog for reimbursement • NEW: Track your reimbursements and see statements for previous months ---- COMPANY VEHICLE DRIVER EXCLUSIVE FEATURES ---- • Glovebox - easy access to key documents such as registration, and company policies. NEW: insurance cards (policy info only for NY, NV and Canada, full electronic cards for all others), insurance card paper requests • Vehicle Order Status - receive order status and vehicle pick-up instructions. NEW: confirm you have taken delivery of your new vehicle • Mileage Reporting - features calculators for quick and accurate mileage entries, plus you can use your odometer history for fast entry. NEW: Now includes a daily trip log with a GPS AutoLog option to automatically document your business driving! • Tools for Fueling at the Pump (snapping pictures of the odometer to certify your fuel entries, access your fuel card credentials) and insights on your fuel usage • Registration status - so you are on top of action items when they happen
Screenshots
Verdict
The clearest difference is rating: Holman Insights at 4.7 against Wheels Mobile Assistant's 3.2. Holman Insights also leads on review sentiment (45% vs 6%) and ratings volume (29K vs 651). Wheels Mobile Assistant's advantage is device support (3 vs 1) and iOS requirement (12.2 vs 16.0). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Holman Insights holds the better App Store score, 4.7 against 3.2. That said, the two scores are not equally well evidenced: Holman Insights has 29K ratings behind it against 651, so its average is the more settled of the two. Written reviews point the same way: 45% of Holman Insights's written reviews are positive against 6% of Wheels Mobile Assistant's.
Holman Insights ships an update fortnightly, Wheels Mobile Assistant every 2 months. The most recent releases landed on September 24, 2026 and September 21, 2026 respectively.
| Parameter | Holman Insights | Wheels Mobile Assistant |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (29K ratings) — better | 3.2 (651 ratings) |
| Positive reviews | 45.2% of reviews — better | 6.1% of reviews |
| Number of ratings | 29K — better | 651 |
| Update frequency | Fortnightly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.0 | 12.2 — better |
| Further details — not scored | ||
| Size | 66 MB | 556 MB |
| Age rating | 4+ | 4+ |
| Developer | ARI - Automotive Resources International | Wheels, Inc. |
Customer experience
Holman Insights
Wheels Mobile Assistant
User reviews
Holman Insights
From 29K App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Friendly use
- 🚀 Wonderfully easy to complete
- 🚀 So easy to use!
Room to improve
- 🐛 Mileage erased
- 🐛 Inconsistencies between phone app and desktop view
- 🐛 Login troubles
- 🐛 App won't open correctly
- 🐛 Broken App
Wheels Mobile Assistant
From 651 App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Convenient app
- 🚀 Great service
Room to improve
- 🐛 Crashes frequently
- 🐛 Unreliable GPS tracking
- 🐛 Slow and laggy
- 🔑 Constant login issues
- 🔑 Frequent forced updates
Bugs and requests
Holman Insights
Reported bugs
8 issues- Monthly mileage basic math
- Many times after I enter my monthly mileage and it confirms report. I'll get a notification my mileage is still needed
- Can't submit a mileage log from my desktop, but more convenient to enter all my trips from the desktop
- I received an email stating I have not been entering my mileage, but neither the app or website have a place for me to enter my personal mileage
- The maintenance/vendor section needs to be fixed and updated
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- The app keeps changing and updating. Keep getting locked out with correct password
- This app keeps changing and updating. Keep getting locked out with correct password
- For some reason e-ticket tab will not open. It just spins trying to load
Requested features
3 requests- Vendor list needs to be updated. Types of service
- Include more information in the app
- Improve customer service
Wheels Mobile Assistant
Reported bugs
4 issues- App crashes on launch after updates
- Incorrect trip logging and mileage tracking
- Logging out users randomly
- Syncing issues between app and website
Requested features
5 requests- Improve GPS tracking accuracy
- Streamline login process
- Reduce frequency of app updates
- Add manual mileage entry option
- Integrate with other apps (e.g. Google Maps)
In-app purchases
Holman Insights
No in-app purchases
Wheels Mobile Assistant
No in-app purchases
Questions
Is Holman Insights free?
Is Wheels Mobile Assistant free?
Which has better reviews, Holman Insights or Wheels Mobile Assistant?
Do Holman Insights or Wheels Mobile Assistant have ads?
Which is updated more often, Holman Insights or Wheels Mobile Assistant?
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