Selfridges vs NIFT
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Selfridges
Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.
- Personalized style inspiration
- Shop luxury designers
- New product drops weekly
- Multiple delivery options
- Global shipping
- Voice search
- Exclusive member benefits
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Your pocket-sized Selfridges The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches. See what’s new, just for you - Shop your favourite luxury designers - Browse 2000+ new product drops every week Shopping made easy - Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection - Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+ - Search the app hands-free with voice search Insider alerts - Become a Selfridges Unlocked Keyholder to unlock exclusive invites, first looks, free shipping and monthly prizes - Be the first to know about back-in-stock updates, new designer drops, sales and special promotions Visit https://www.selfridges.com @theofficiaselfridges @theyellowdrop
NIFT
Shop sustainable and luxury fashion from home with fast, eco-friendly delivery in under 90 minutes. Discover curated collections and popular brands for all your fashion needs.
- Shop sustainable and luxury fashion
- Delivery in under 90 minutes
- Curated collections and edits
- Fast, eco-friendly delivery
- Real-time delivery tracking
- Wide range of brands and items
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Need It For Tonight? We get it. NIFT is the best way to shop sustainable and luxury fashion, right from your home. Clothes, shoes, accessories, beauty, and more, delivered to your door in under 90 minutes. Get your dream outfits on demand from 100s of brands, with new stores being added frequently. Download the free app now to: SHOP OUR CURATED COLLECTION: Stay on trend by browsing our edits, which offer the ultimate roundup of the most popular products and outfits, all available for delivery. Shop date night, birthday parties, cosy nights in, and dinners out with friends. We bring you the latest and most popular luxury and sustainable brands in London, delivered straight to your home. Stocking womenswear, childrenswear, menswear, as well as curated home and beauty items in various colours and sizes. ENJOY FAST, ECO-FRIENDLY, COST EFFECTIVE DELIVERY: Your favourite clothes, shoes, accessories and beauty items, delivered to your door in 90 minutes flat. Make sure you never miss another delivery, with eco-friendly electric bikes and e-mopeds making our delivery service quick, sustainable, and user-friendly. Track your delivery in real time, and watch your fashion arrive while you wait! HOW TO SHOP: Browse the latest fashion from our range of independent London boutiques, choosing from womenswear, menswear, childrenswear, shoes, and accessories. Once you’ve found your great outfit, place your order, and track your delivery in real time on the app. Enjoy your clothes, shoes, accessories, or beauty items delivered to your door in under an hour, with the most cost effective delivery. OUR STAR BOUTIQUES/BRANDS: WILD SWANS REJINA PYO CIRCULAR GROOVE SOLANA LONDON WHEAT LDN NUR KARAATA LES WAVES GANNI ALEXANDER MCQUEEN STINE GOYA THE KOOPLES MAJE REISS GOLDEN GOOSE PALM ANGELS CHRISTIAN LOUBOUTIN ALLSAINTS MIU MIU CELINE JIMMY CHOO MARC JACOBS TED BAKER VALENTINO MULBERRY JACQUEMUS CHLOÉ PRADA EXPERIENCE: Enjoy your luxury fashion experience with NIFT, and get to know trending sustainable fashion brands in London. Get 5* customer service and track your delivery in real time, bringing clothes (knitwear, dresses, tops, bottoms, outerwear, loungewear), shoes, and accessories to your door in under 90 minutes.
Screenshots
Verdict
The clearest difference is review sentiment: NIFT at 100% against Selfridges's 33%. NIFT also leads on device support (3 vs 1) and iOS requirement (15.0 vs 17.0). Selfridges's advantage is ads (none vs shown). On price, update cadence, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Selfridges ships an update every 3 weeks, NIFT every 5 weeks. The most recent releases landed on October 26, 2026 and October 24, 2026 respectively.
| Parameter | Selfridges | NIFT |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (6.6K ratings) — better | — |
| Positive reviews | 32.9% of reviews | 100.0% of reviews — better |
| Number of ratings | 6.6K — better | — |
| Update frequency | Every 3 weeks — better | Every 5 weeks |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 92 MB | 21 MB |
| Age rating | 4+ | 17+ |
| Developer | Selfridges Retail Ltd | Need It For Tonight |
Customer experience
Selfridges
NIFT
Bugs and requests
Selfridges
Reported bugs
4 issues- Items disappearing from cart
- Inability to delete wish list items
- Login and checkout issues
- Inconsistent app behavior across devices
Requested features
4 requests- Improve wish list functionality
- Add better filtering and sorting options
- Optimize app for tablet devices
- Support more payment methods and currencies
NIFT
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Selfridges
No in-app purchases
NIFT
No in-app purchases
