Comparison

Selfridges vs Co

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Selfridges

Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.

Highlights
  • Personalized style inspiration
  • Shop luxury designers
  • New product drops weekly
  • Multiple delivery options
  • Global shipping
  • Voice search
  • Exclusive member benefits
Features
Read full description

Your pocket-sized Selfridges The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches.  See what’s new, just for you  - Shop your favourite luxury designers - Browse 2000+ new product drops every week  Shopping made easy - Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection - Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+ - Search the app hands-free with voice search  Insider alerts - Become a Selfridges Unlocked Keyholder to unlock exclusive invites, first looks, free shipping and monthly prizes - Be the first to know about back-in-stock updates, new designer drops, sales and special promotions Visit https://www.selfridges.com @theofficiaselfridges @theyellowdrop

About

Co

This app allows users to purchase a wide variety of items. It provides a convenient platform for all your shopping needs.

Highlights
  • Wide item selection
  • Convenient purchasing
  • All shopping needs
Features
Read full description

You can buy everything with Coop Cart

Screenshots

Selfridges4 screens
Co4 screens

Verdict

The call

The clearest difference is rating: Selfridges at 4.7 against Co's 3.9. Selfridges also leads on ratings volume (6.6K vs 7) and review sentiment (33% vs 22%). Co's advantage is device support (3 vs 1) and iOS requirement (12.0 vs 17.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Selfridges holds the better App Store score, 4.7 against 3.9. That said, the two scores are not equally well evidenced: Selfridges has 6.6K ratings behind it against 7, so its average is the more settled of the two. Written reviews point the same way: 33% of Selfridges's written reviews are positive against 22% of Co's.

UpkeepUpdate frequency

Selfridges ships an update every 3 weeks, Co fortnightly. The most recent releases landed on November 6, 2026 and November 3, 2026 respectively.

Scorecard5 real differences · 5 level
Selfridges versus Co: the parameters behind the verdict, then further details
ParameterSelfridgesCo
PriceFreeFree
Rating4.7 (6.6K ratings) — better3.9 (7 ratings)
Positive reviews32.9% of reviews — better22.2% of reviews
Number of ratings6.6K — better7
Update frequencyEvery 3 weeksFortnightly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhoneiPhone, iPad, iPod — better
Requires iOS17.012.0 — better
Further details — not scored
Size92 MB50 MB
Age rating4+17+
DeveloperSelfridges Retail LtdCOOP INTERNATIONAL GROUP COMPANY

Customer experience

Selfridges

All ratings6,591 ratings
Positive91.6%
Neutral2.9%
Negative5.4%
Written reviews243 reviews
Positive32.9%
Neutral8.2%
Negative58.8%

Co

All ratings8 ratings
Positive62.5%
Neutral12.5%
Negative25.0%
Written reviews9 reviews
Positive22.2%
Neutral0.0%
Negative77.8%

Bugs and requests

Selfridges

Reported bugs

4 issues
  • Items disappearing from cart
  • Inability to delete wish list items
  • Login and checkout issues
  • Inconsistent app behavior across devices

Requested features

4 requests
  • Improve wish list functionality
  • Add better filtering and sorting options
  • Optimize app for tablet devices
  • Support more payment methods and currencies

Co

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Selfridges

No in-app purchases

None

Co

No in-app purchases

Questions

Is Selfridges free?
Selfridges is free to download, with no in-app purchases.
Is Co free?
Co is free to download, with no in-app purchases.
Which has better reviews, Selfridges or Co?
Selfridges is rated higher. Selfridges averages 4.7 out of 5 from 6.6K ratings, while Co averages 3.9 from 7 ratings.
Do Selfridges or Co have ads?
Neither Selfridges nor Co shows ads.
Which is updated more often, Selfridges or Co?
Selfridges ships an update every 3 weeks, and Co fortnightly. Most recently, Selfridges was updated on November 6, 2026 and Co on November 3, 2026.

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