Selfridges vs Astrid & Miyu
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Selfridges
Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.
- Personalized style inspiration
- Shop luxury designers
- New product drops weekly
- Multiple delivery options
- Global shipping
- Voice search
- Exclusive member benefits
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Your pocket-sized Selfridges The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches. See what’s new, just for you - Shop your favourite luxury designers - Browse 2000+ new product drops every week Shopping made easy - Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection - Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+ - Search the app hands-free with voice search Insider alerts - Become a Selfridges Unlocked Keyholder to unlock exclusive invites, first looks, free shipping and monthly prizes - Be the first to know about back-in-stock updates, new designer drops, sales and special promotions Visit https://www.selfridges.com @theofficiaselfridges @theyellowdrop
Astrid & Miyu
Discover and shop for jewelry, earn loyalty rewards, and connect with a community of enthusiasts. Access exclusive products, promotions, and manage in-store experiences like piercings and welding.
- Shop exclusive jewelry collections
- Earn and redeem loyalty points
- Access app-limited editions
- Book in-store experiences
- Join a jewelry enthusiast community
- Receive daily cosmic affirmations
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A world of jewellery heaven, right at your fingertips. The A&M App lets you shop jewellery, earn rewards, and connect with our community - all in one place. Access the Club A&M Membership: The loyalty program for jewellery lovers Track points, climb the tiers and easily redeem your rewards Enjoy all of the exclusive Club A&M benefits - expect birthday treats, exclusive early access, and so much more Easily earn points in-store with our Digital Loyalty Card Shop your way: Think online shopping, but even more seamless Unlock A&M App limited-edition, exclusive products (yes, really) Enjoy app-exclusive promotions Discover your jewellery top picks and curated stacks, chosen just for you and your style Join the A&M Community: Get ready for stacking inspiration from the A&M Community Stay in the know for events and launches (that you won't want to miss) Access exclusive events and experiences with your Digital Loyalty Card Get good vibes daily with a cosmic affirmation In-Store Experiences, made easy: Browse and book piercings, welding, and other experiences effortlessly Manage and update your appointments in one place Download the A&M app today and discover a jewellery experience made just for you.
Screenshots
Verdict
Selfridges and Astrid & Miyu both sit at 4.7 stars, but that hides the real split: 81% of Astrid & Miyu's written reviews are positive against 33% of Selfridges's. Astrid & Miyu also leads on update cadence (every 8 days vs every 3 weeks). Selfridges's advantage is monetization model (free vs free with in-app purchases) and ratings volume (6.6K vs 24). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Selfridges holds the better App Store score, 4.7 against 4.5. That said, the two scores are not equally well evidenced: Selfridges has 6.6K ratings behind it against 24, so its average is the more settled of the two. Written reviews complicate that: 33% of Selfridges's written reviews are positive against 81% of Astrid & Miyu's, so the app with the better star average is not the one people write more warmly about.
Selfridges ships an update every 3 weeks, Astrid & Miyu every 8 days. The most recent releases landed on November 6, 2026 and November 5, 2026 respectively.
| Parameter | Selfridges | Astrid & Miyu |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (6.6K ratings) — better | 4.5 (24 ratings) |
| Positive reviews | 32.9% of reviews | 81.4% of reviews — better |
| Number of ratings | 6.6K — better | 24 |
| Update frequency | Every 3 weeks | Every 8 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 17.0 | 17.0 |
| Further details — not scored | ||
| Size | 92 MB | 217 MB |
| Age rating | 4+ | 4+ |
| Developer | Selfridges Retail Ltd | Astrid & Miyu |
Customer experience
Selfridges
Astrid & Miyu
Bugs and requests
Selfridges
Reported bugs
4 issues- Items disappearing from cart
- Inability to delete wish list items
- Login and checkout issues
- Inconsistent app behavior across devices
Requested features
4 requests- Improve wish list functionality
- Add better filtering and sorting options
- Optimize app for tablet devices
- Support more payment methods and currencies
Astrid & Miyu
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Selfridges
No in-app purchases
Astrid & Miyu
No in-app purchases
