Selfridges vs Twenty Three Flowers
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Selfridges
Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.
- Personalized style inspiration
- Shop luxury designers
- New product drops weekly
- Multiple delivery options
- Global shipping
- Voice search
- Exclusive member benefits
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Your pocket-sized Selfridges The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches. See what’s new, just for you - Shop your favourite luxury designers - Browse 2000+ new product drops every week Shopping made easy - Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection - Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+ - Search the app hands-free with voice search Insider alerts - Become a Selfridges Unlocked Keyholder to unlock exclusive invites, first looks, free shipping and monthly prizes - Be the first to know about back-in-stock updates, new designer drops, sales and special promotions Visit https://www.selfridges.com @theofficiaselfridges @theyellowdrop
Twenty Three Flowers
Discover handcrafted floral arrangements and luxury gifts for any occasion. Enjoy same-day delivery across the UAE, seamless ordering, and exclusive loyalty rewards. Elevate your gifting with personalized experiences and bespoke creations.
- Luxury flowers and curated gifting
- Bespoke floral creations
- Same-day and scheduled UAE delivery
- Seamless ordering with secure payments
- Loyalty rewards and exclusive offers
- Personalized gifting experiences
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Welcome to the Twenty Three — a destination for flowers, gifting, and beautifully curated moments. Discover handcrafted floral arrangements, luxury gifts, artisanal chocolates, and bespoke creations designed for every occasion — from everyday gestures to life’s most meaningful celebrations. With the new Twenty Three experience, enjoy: • Luxury flowers and curated gifting collections • Bespoke floral creations designed by our atelier • Same-day and scheduled delivery across the UAE • Seamless ordering with secure payment options • Loyalty rewards and exclusive offers • Personalized gifting experiences, including custom messages and thoughtful add-ons • A refined shopping journey designed with elegance and ease From intimate gestures to grand celebrations, every arrangement is created with artistry, attention, and emotion. More than gifting — Twenty Three is about designing moments, expressing feelings, and making every delivery unforgettable. Elegant. Timeless. Uniquely you.
Screenshots
Verdict
The clearest difference is review sentiment: Twenty Three Flowers at 100% against Selfridges's 33%. Twenty Three Flowers also leads on rating (5.0 vs 4.7). Selfridges's advantage is ratings volume (6.6K vs 5). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Twenty Three Flowers holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Selfridges has 6.6K ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 33% of Selfridges's written reviews are positive against 100% of Twenty Three Flowers's.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 24, 2026 and October 14, 2026 respectively.
| Parameter | Selfridges | Twenty Three Flowers |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (6.6K ratings) | 5.0 (5 ratings) — better |
| Positive reviews | 32.9% of reviews | 100.0% of reviews — better |
| Number of ratings | 6.6K — better | 5 |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 17.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 92 MB | 75 MB |
| Age rating | 4+ | 4+ |
| Developer | Selfridges Retail Ltd | TWENTY THREE FLOWERS & CHOCOLATE |
Customer experience
Selfridges
Twenty Three Flowers
Bugs and requests
Selfridges
Reported bugs
4 issues- Items disappearing from cart
- Inability to delete wish list items
- Login and checkout issues
- Inconsistent app behavior across devices
Requested features
4 requests- Improve wish list functionality
- Add better filtering and sorting options
- Optimize app for tablet devices
- Support more payment methods and currencies
Twenty Three Flowers
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Selfridges
No in-app purchases
Twenty Three Flowers
No in-app purchases
Questions
Is Selfridges free?
Is Twenty Three Flowers free?
Which has better reviews, Selfridges or Twenty Three Flowers?
Do Selfridges or Twenty Three Flowers have ads?
Which is updated more often, Selfridges or Twenty Three Flowers?
Other comparisons
