Comparison

Selfridges vs Avalert

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Selfridges

Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.

Highlights
  • Personalized style inspiration
  • Shop luxury designers
  • New product drops weekly
  • Multiple delivery options
  • Global shipping
  • Voice search
  • Exclusive member benefits
Features
Read full description

Your pocket-sized Selfridges The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches.  See what’s new, just for you  - Shop your favourite luxury designers - Browse 2000+ new product drops every week  Shopping made easy - Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection - Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+ - Search the app hands-free with voice search  Insider alerts - Become a Selfridges Unlocked Keyholder to unlock exclusive invites, first looks, free shipping and monthly prizes - Be the first to know about back-in-stock updates, new designer drops, sales and special promotions Visit https://www.selfridges.com @theofficiaselfridges @theyellowdrop

About

Avalert

Features
Read full description

Avalert tracks Avios earning-rate boosts across the online eStore and alerts you the instant a retailer's rate goes up, so you always shop through the best bonus. Now covering the UK, Ireland and USA Avios stores. WHAT IT DOES • Live boost tracking: we monitor retailer earn rates and flag every increase. • Instant push alerts: get notified the moment a brand you follow boosts its rate. • Your brands, your rules: track the retailers you care about and set a minimum boost threshold per brand, so you only hear about the offers worth your time. • Global thresholds: set an "only alert me above Nx / £1" or "above N Avios" rule across the board. • Favourites: heart the brands you love for one-tap access. • Fast search: find any retailer and see its current earn rate at a glance. • Silent hours: mute alerts overnight. WHY AVALERT Boosts come and go without warning, and a few extra Avios per £1 adds up fast on big purchases. Avalert does the watching for you, so a rate rise on your next booking, gadget, or insurance renewal never slips past. PREMIUM Unlock unlimited brand tracking and advanced alert controls with Avalert Premium. Avalert Premium is an auto-renewing subscription. Payment is charged to your Apple Account at confirmation of purchase. It renews automatically unless cancelled at least 24 hours before the end of the current period; your account is charged for renewal within 24 hours prior to the end of the period. Manage or cancel in your Apple Account settings after purchase. Avalert is an independent app and is not affiliated with, endorsed by, or sponsored by Avios, British Airways, or IAG Loyalty. "Avios" and retailer names/logos are trademarks of their respective owners and are used for identification only. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://avalert.app/privacy

Screenshots

Selfridges4 screens
Avalert4 screens

Verdict

The call

The clearest difference is in-app purchases: Selfridges at none against Avalert's 2. Avalert's advantage is iOS requirement (14.0 vs 17.0). On price, update cadence, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Avalert sells 2 in-app purchases, starting at $1.99 per month. Selfridges asks for nothing beyond the download.

UpkeepUpdate frequency

Selfridges ships an update every 3 weeks, Avalert monthly. The most recent releases landed on October 20, 2026 and October 14, 2026 respectively.

Scorecard2 real differences · 8 level
Selfridges versus Avalert: the parameters behind the verdict, then further details
ParameterSelfridgesAvalert
PriceFreeFree
Rating4.7 (6.6K ratings) — better—
Positive reviews32.9% of reviews—
Number of ratings6.6K — better—
Update frequencyEvery 3 weeks — betterMonthly
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree—
DevicesiPhoneiPhone, iPod — better
Requires iOS17.014.0 — better
Further details — not scored
Size92 MB37 MB
Age rating4+4+
DeveloperSelfridges Retail LtdZealand IT Ltd

Bugs and requests

Selfridges

Reported bugs

4 issues
  • Items disappearing from cart
  • Inability to delete wish list items
  • Login and checkout issues
  • Inconsistent app behavior across devices

Requested features

4 requests
  • Improve wish list functionality
  • Add better filtering and sorting options
  • Optimize app for tablet devices
  • Support more payment methods and currencies

Avalert

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Selfridges

No in-app purchases

2 purchases

Avalert

Subscriptions2
  • Avalert Premium (Monthly)$1.991 Month
  • Avalert Premium (Yearly)$19.991 Year

Questions

Is Selfridges free?
Selfridges is free to download, with no in-app purchases.
Is Avalert free?
Avalert is free to download, with in-app purchases available.
Do Selfridges or Avalert have ads?
Neither Selfridges nor Avalert shows ads.
Which is updated more often, Selfridges or Avalert?
Selfridges ships an update every 3 weeks, and Avalert monthly. Most recently, Selfridges was updated on October 20, 2026 and Avalert on October 14, 2026.

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