Focus Matrix vs Hervie
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Focus Matrix
Organize your tasks efficiently using a priority matrix based on urgency and importance. This app helps you focus on what truly matters by categorizing tasks and providing tools for scheduling, reminders, and detailed tracking. Sync across devices and export your lists for seamless productivity.
- Eisenhower Box priority matrix
- Task categorization and sorting
- Drag-and-drop task management
- Due dates and reminders
- Recurring tasks
- Cross-device synchronization
- Task export to PDF
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Focus Matrix is a smart personal organizer based on the so-called Eisenhower box, a personal productivity strategy created by Dwight Eisenhower, the 34th President of the United States. The principle uses a special priority matrix that helps break your tasks into several groups depending on their urgency and importance, and work your way through your daily agenda in the most efficient way possible. This app will help you focus on what really matters, and get rid of the things that can be painlessly delegated to others or postponed indefinitely until you have time for them. Task Organization • Two views: Matrix and List of Sections • “Unsorted” section to hold incoming tasks until you categorize them • Move tasks between sections using drag-and-drop • Maximize sections to focus on specific content Task Scheduling and Reminders • Assign due dates to tasks • Set “All day task” for whole-day planning • Create recurring tasks with customizable repeat options • Set reminders to never miss an important deadline Advanced Task Features • Automatically move a task to 'Urgent' as its deadline approaches, with timely notifications • Automatically move a task to 'Urgent' when a linked task is completed • Track task creation and completion dates for detailed management • Paste multiline text as individual tasks to speed up input Sorting, Filtering, and Tags • Sort tasks by title, due date, or manually • Use tags to organize tasks effectively • Filter tasks by tags and statuses (completed/uncompleted) • Save and quickly apply custom filter presets for easy navigation Synchronization and Integration • Sync data across all your devices • Sync tasks with Calendar • Integrate with Be Focused*: Sync tasks between apps and start timer in Be Focused directly from Focus Matrix Exporting and Reporting • Export task lists to PDF or print them for offline use • Configurable statistics and reports for completed tasks Security and Privacy • Password and Face ID protection for secure task management Platform Compatibility • Fully available for Mac and iOS Pro Version Features • Cross-device synchronization • Synchronization of tasks with Calendar • Integration with Be Focused*: Sync tasks between apps and start timer in Be Focused directly from Focus Matrix Focus Matrix is free to download and use forever. However, if you want to access the Pro features on all your iPhones, iPads, and Macs, you can upgrade to the Pro version. The Pro subscription comes in three different options: Monthly, Yearly with a 7-day trial, and Lifetime (one-time payment). Payment will be charged to your App Store account and will automatically renew unless auto-renew is turned off at least 24-hours before the end of the current period. Subscription may be managed and auto-renewal may be turned off in your App Store account settings. Privacy Policy: https://xwavesoft.com/privacy-policy.html Terms of Use: https://xwavesoft.com/terms-of-use.html * Be Focused helps you get things done by breaking up individual tasks among discrete intervals. It’s available for Mac and iOS devices in App Store. Integration with Be Focused requires the Pro version of Be Focused, sold separately.
Hervie
Transform your ambitions into achievable steps with a personalized roadmap. This app guides you through goal setting with AI-powered questions, breaking down large objectives into manageable tasks. Stay organized and motivated with reminders to keep you on track from intention to execution.
- Personalized roadmap generation
- AI-guided goal clarification
- Breakdown of large ambitions into steps
- Voice input for ideas and goals
- Task organization around goals
- Reminders and progress support
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Hervie helps you turn ideas into action. Start with a goal, answer a few guided questions, and get a personalized roadmap built around what you want to achieve. Hervie breaks big ambitions into manageable steps so you can focus on what to do next instead of feeling overwhelmed. With Hervie, you can create structured plans, organize tasks around your goals, capture ideas with voice input, and stay on track with reminders and nudges. Whether you're building better habits, starting a personal project, or working toward a major milestone, Hervie gives you a clearer path forward. Use Hervie to: Turn goals into actionable step-by-step plans Get AI-guided questions that clarify your priorities Generate roadmaps tailored to your situation Break large goals into focused tasks Capture goals and ideas with voice Stay consistent with reminders and progress support Hervie is designed to help you move from intention to execution, one step at a time. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is ads: Hervie at none against Focus Matrix's shown. Hervie also leads on rating (5.0 vs 4.6). Focus Matrix's advantage is ratings volume (1.6K vs 2). On price, in-app purchases, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Focus Matrix sells 3 in-app purchases, starting at $2.99 per month and Hervie sells 6 in-app purchases, starting at $9.99 per 7 days. Whichever you choose, the download price is not the number that matters.
Hervie holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Focus Matrix has 1.6K ratings behind it against 2, so its average is the more settled of the two.
| Parameter | Focus Matrix | Hervie |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (1.6K ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 82.2% of reviews | — |
| Number of ratings | 1.6K — better | 2 |
| Update frequency | Every 7 months | — |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 16.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 33 MB | 65 MB |
| Age rating | 4+ | 12+ |
| Developer | Denys Ievenko | Maker Studio FZE LLC |
Customer experience
Focus Matrix
Hervie
Bugs and requests
Focus Matrix
Reported bugs
4 issues- Sync issues causing data loss
- Frequent crashes
- Inability to log in across devices
- Calendar integration not working as expected
Requested features
7 requests- Ability to have multiple matrices (e.g. work, personal)
- Recurring tasks
- More export options (e.g. CSV)
- Dark mode
- Better sync reliability across devices
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- Subtasks or nested tasks
- Ability to archive completed tasks
Hervie
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Focus Matrix
- Monthly Pro$2.991 Month
- Yearly Pro7 Days trial$17.991 Year
- Lifetime Pro$34.99
Hervie
- Hervie Premium Weekly$9.997 Days
- Hervie Premium Weekly7 Days trial$9.997 Days
- Hervie Premium Monthly$29.991 Month
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- Hervie Premium Monthly7 Days trial$29.991 Month
- Hervie Premium Yearly$79.991 Year
- Hervie Premium Yearly7 Days trial$79.991 Year









