Comparison

ACT On It vs ThinkBetter

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

ACT On It

This app introduces Acceptance and Commitment Therapy (ACT) techniques to help users improve their mental well-being and live a more fulfilling life. It offers tools to manage unhelpful thoughts and uncomfortable feelings, enabling users to focus on what truly matters.

Highlights
  • Introduction to ACT principles
  • Tools for managing thoughts and feelings
  • Focus on living a values-driven life
  • Empowerment for personal growth
  • Suitable for all ages
Features
Read full description

‘ACT On It’ is a completely free app, accessible for teenagers, but suitable for all ages. Our charity, with the same name (ACT On It) created this app. Why? To help young people improve their health and overall mental well-being. You can say ACT like the word 'act'. It stands for Acceptance Commitment Therapy or Acceptance Commitment Training. This app is an introduction to ACT. ACT is about you. It's suitable for almost anybody. We all need tips and tools to help us make the most out of life. It's like this: Open up to what is here and now, get clear about what's important to you, then act on it. This includes making space for the unhelpful thoughts and unwanted feelings that get in the way of us fully living our lives. Those thoughts and feelings that we all have from time to time. Here's some more info about thoughts, feelings and how this app ‘ACT On It’ can help: Some thoughts are helpful. But science shows us that most of our automatic thoughts are not that helpful. Our minds are like a broken radio, skipping channels. When we're absorbed in the voices on this radio, they can take us away from fully connecting to life. This happens to every single human being from time to time. Life programmes us to be safe in our comfort zones. It also programmes us to try and get rid of uncomfortable emotions. But this means we spend time caught up in our own struggles. When this happens, we tend to avoid things that matter to us deep down. Acceptance and commitment therapy is about you taking hold of your life compass and living by the life you really want to live. So, this is what this app is for. To take control of our lives more effectively by using some of the tools within this app. These tools can empower us to unhook from our struggles with unhelpful thoughts and uncomfortable feelings. Then we have more space and energy to focus on the things in life that actually matter. These things that we really care about. ACT is for anybody that wants to • Explore what really matters to them and act on it • Use tools to help make space for unhelpful thoughts and uncomfortable feelings • Use tools to focus and engage more in the moment of now. It doesn't matter who you are... ACT can be for almost everybody. Give some of these tools a try. Experiment. Choose which ones you prefer. MORE INFO ABOUT ACCPEPTANCE COMMITMENT THERAPY There's 40 years of science behind ACT. The primary organisation behind this movement is the Association for Contextual Behavioural Science (ACBS), dedicated to the alleviation of human suffering and the advancement of human well-being through contextual psychology. The therapy that is based on this science is Acceptance and Commitment Therapy (ACT). ACT is a specialist branch of cognitive behavioural therapy (CBT). ACT has moved away from the traditional CBT emphasis on symptom reduction to alleviate suffering. Instead, ACT aims to change the relationship we have with these 'symptoms', our unwanted thoughts and feelings, so we can become free of their grip, and free from the unhelpful things we tend to do that bind us and prevent us from acting on what matters deep down. The science behind ACT suggests that when we judge our thoughts as 'negative', they become a problem. But from this perspective, these 'symptoms' don't have to be bad. It all depends on the context; thus the name 'contextual psychology'. If we can change our relationship to them, they often cease to be something that is a problem. They become part of the normal human experience, even if they are uncomfortable. As a consequence to this, symptom reduction happens as a by-product, without primarily focusing upon it, but with primarily focusing upon things that really matter in life instead. If you're interested, you can visit ACBS and find a range of resources. If necessary, you can also get help from health professionals that are dedicated to normalizing the human condition and advancing human well-being through ACT.

About

ThinkBetter

Enhance your decision-making and understanding of the world by learning about cognitive biases and mental models. This app offers weekly insights, real-life examples, and quizzes to help you master these concepts for personal and professional growth.

Highlights
  • Weekly "brain concept" unlocked
  • Real-life examples and applications
  • Daily life decoder
  • Gorgeous illustrations
  • Interactive training program
  • Path selection for goals
  • Understanding quizzes
  • Podcast-style audio narration
Features
Read full description

Hey there, curious mind… Ever wondered why sometimes it seems like your brain is betraying you? How can you make better decisions in your professional and personal life? And better understand the world around you? Crack your brain open (figuratively, that is!), improve your critical thinking and decision making with cognitive biases and mental models, and understand the hidden forces that influence how you think and act. But more importantly… master them! Why ThinkBetter? — Weekly Wisdom: Unlock a new "brain concept" every week. That's 54 mental models and cognitive biases a year. — Relatable Realness: We sprinkle real-life examples to help you truly grasp the essence of each mental model or cognitive bias. Because, let's be honest, theory is cool but real-world application is cooler! — Your Day-to-Day Decoder: Discover how these tricks affect your daily life. Be it in your career, during your grocery store run, or even in your favorite TV show binge sessions. — Gorgeous Graphics: Because we all love beautiful things, each mental model or cognitive bias is paired with a gorgeous illustration. — Like a training program: rather than throw these at you in a lengthy blog post, we dive into each weekly and send you reminders, prompts to reflect on them and more. — Pick a path - choose from one of our default paths that groups and delivers to you the most relevant models and biases for your goals ("Thinking Clearly", "Making Better Decisions", "Master Your Attention" and more) — Did you really get it? Test your understanding of these models and biases with quizzes for each. — Not just read it… hear it… each of the 54 cognitive biases and mental models comes with podcast-style audio-narration so you can listen to it on the go. — Explore Professional Application — get better at your professional life by exploring how you can leverage these concepts to make better decisions and stress less. What are mental models and cognitive biases? Picture this – your brain is like a massive toolshed. Each tool (or set of tools) represents a way of understanding the world. Some tools are perfect for some jobs (like a hammer for a nail) and terrible for others (ever tried cutting a tomato with a hammer? Spoiler alert: It's messy!). Each of these tools in your cerebral toolshed is what we call a "mental model". These are frameworks or blueprints that help us make sense of the world, make decisions, and solve problems. For example, the "supply and demand" mental model helps us understand why those concert tickets are so darn expensive! Now, imagine if sometimes, when reaching into your toolshed, your hand has a sneaky little magnet that draws it to a particular tool, even if it's not the best for the job. That sneaky magnet? That's a cognitive bias. It's a predictable pattern where our judgment goes a tad awry. For instance, ever noticed how you might love a song just because it's constantly on the radio? Even if initially you weren't a fan? Or, have you ever bought a gigantic pack of cookies, telling yourself you'll just eat one a day, but then find the empty packet next to you while binge-watching your favorite show? Yep, that’s a bias right there. Our brain says, "Future me will TOTALLY have more self-control", but present you says, "I mean... just one more cookie can't hurt, right?" We’ll help you master these tools and magnets so you can make better decisions and live a better life. Tap "Get" and let the mind games begin! ______ Terms of use: https://thinkbetter.app/terms Privacy policy: https://thinkbetter.app/privacy

Screenshots

ACT On It4 screens
ThinkBetter4 screens

Verdict

The call

The clearest difference is rating: ACT On It at 5.0 against ThinkBetter's 4.3. ACT On It also leads on in-app purchases (none vs 9) and iOS requirement (11.1 vs 15.1). ThinkBetter's advantage is update cadence (monthly vs every 9 months). On price, review sentiment, ratings volume and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. ThinkBetter sells 9 in-app purchases, starting at $0.99 per month. ACT On It asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

ACT On It holds the better App Store score, 5.0 against 4.3. Both are backed by a comparable volume of ratings — 9 and 6 respectively. Written reviews split almost evenly too, at 100% and 100% positive.

UpkeepUpdate frequency

ACT On It ships an update every 9 months, ThinkBetter monthly. Both last shipped on October 24, 2026.

Scorecard5 real differences · 5 level
ACT On It versus ThinkBetter: the parameters behind the verdict, then further details
ParameterACT On ItThinkBetter
PriceFreeFree
Rating5.0 (9 ratings) — better4.3 (6 ratings)
Positive reviews100.0% of reviews100.0% of reviews
Number of ratings9 — better6
Update frequencyEvery 9 monthsMonthly — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS11.1 — better15.1
Further details — not scored
Size46 MB49 MB
Age rating4+4+
DeveloperReuben LoweBits of WOW

Customer experience

ACT On It

All ratings7 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews13 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

ThinkBetter

All ratings6 ratings
Positive83.3%
Neutral0.0%
Negative16.7%
Written reviews4 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

ACT On It

No in-app purchases

9 purchases

ThinkBetter

Subscriptions3
  • Special Offer Subscription$0.991 Month
  • Full Access Super Promo$0.991 Month
  • Monthly Subscription$1.991 Month
One-time6
  • Full Access Super Promo$4.99
  • ThinkBetter Plus$5.99
  • Full Access Special Offer$7.99
Show 3 more
  • ThinkBetter Plus$7.99
  • Full Access$9.99
  • ThinkBetter Plus$9.99

Questions

Is ACT On It free?
ACT On It is free to download, with no in-app purchases.
Is ThinkBetter free?
ThinkBetter is free to download, with in-app purchases available.
Which has better reviews, ACT On It or ThinkBetter?
ACT On It is rated higher. ACT On It averages 5.0 out of 5 from 9 ratings, while ThinkBetter averages 4.3 from 6 ratings.
Do ACT On It or ThinkBetter have ads?
Neither ACT On It nor ThinkBetter shows ads.
Which is updated more often, ACT On It or ThinkBetter?
ACT On It ships an update every 9 months, and ThinkBetter monthly. Most recently, ACT On It was updated on October 24, 2026 and ThinkBetter on October 24, 2026.

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