Rainbow Shops vs PrettyLittleThing
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Rainbow Shops
Discover trendy and affordable fashion for women, juniors, and plus sizes, including clothing, shoes, and accessories. New styles are added daily, with free shipping available on qualifying orders for in-store pickup. Enjoy fast checkout and free in-store returns.
- Shop women's, juniors, and plus size clothing
- Shoes and accessories available
- New styles added daily
- Save favorites to Wishlist
- Fast checkout
- Free in-store returns
- Kids fashion
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Hot Fashion, Hotter Prices Shop affordable women’s, juniors, and plus size clothing, shoes, and accessories — with new styles added daily. Enjoy free shipping on orders over $15 when you pick up in one of our 900+ stores. Download the Rainbow Shops app now. • Over 39K 5‑star reviews • Save your favorites to Wishlist • Fast checkout & free in‑store returns • Sizes 0–24 & XS–4X • Kids fashion, too!
PrettyLittleThing
Discover the latest trends in women's fashion with a wide selection of clothing, accessories, and jewelry. Save your favorite items, get exclusive offers, and enjoy a fast, secure checkout with global order tracking. Express your individual style with pieces designed for every occasion.
- Wish list for saving favorite items
- Exclusive app member offers
- Fast and secure checkout
- Global order tracking
- Apple Pay integration
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PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.
Screenshots
Verdict
The clearest difference is review sentiment: Rainbow Shops at 73% against PrettyLittleThing's 27%. Rainbow Shops also leads on rating (4.9 vs 4.7). PrettyLittleThing's advantage is monetization model (free vs free with in-app purchases) and chart position (#187 vs unranked). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Rainbow Shops holds the better App Store score, 4.9 against 4.7. Both are backed by a comparable volume of ratings — 42K and 38K respectively. Written reviews point the same way: 73% of Rainbow Shops's written reviews are positive against 27% of PrettyLittleThing's.
Rainbow Shops ships an update fortnightly, PrettyLittleThing weekly. The most recent releases landed on September 25, 2026 and September 26, 2026 respectively.
| Parameter | Rainbow Shops | PrettyLittleThing |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (42K ratings) — better | 4.7 (38K ratings) |
| Positive reviews | 72.7% of reviews — better | 27.0% of reviews |
| Number of ratings | 42K — better | 38K |
| Update frequency | Fortnightly | Weekly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | — | #187 — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 18.0 | 15.6 — better |
| Further details — not scored | ||
| Size | 62 MB | 82 MB |
| Age rating | 12+ | 4+ |
| Developer | Rainbow Shops | PRETTYLITTLETHING.COM LIMITED |
Customer experience
Rainbow Shops
PrettyLittleThing
User reviews
Rainbow Shops
From 42K App Store ratingsWhat we love
- 💕 Favorite store
- 👍 Affordable prices
- 🌈 Variety of styles
- ⚡ Fast shipping
- 🛍️ Convenient online shopping
Room to improve
- 🤔 Inconsistent sizing
- 💰 Increasing prices
- 🐛 Glitchy app
- 🔍 Difficult to find items in-store
- 🤦♀️ Poor returns process
PrettyLittleThing
From 38K App Store ratingsWhat we love
- 💕 Great clothes
- 🛒 Easy to use app
- 🤩 Love the brand
- 🎨 Wide range of styles
- 🚚 Quick delivery
Room to improve
- 🐛 Glitchy app
- 💰 Overpriced shipping
- 👀 Inaccurate sizing/quality
- 🤖 Poor customer service
- 💸 Charges wrong currency
Bugs and requests
Rainbow Shops
Reported bugs
4 issues- Login issues after app update
- Wishlist items disappearing
- Constant update prompts
- Freezing and crashing on certain actions
Requested features
5 requests- Add wishlist/favorites feature
- Improve in-app search and navigation
- Integrate online and in-store inventory
- Implement product reviews
- Offer ship-to-store option
PrettyLittleThing
Reported bugs
5 issues- App crashes frequently
- Items disappear from cart
- Wishlist items not syncing
- Incorrect tracking information
- Checkout process issues
Requested features
5 requests- Add reviews for products
- Allow cancellation of orders
- Improve wishlist functionality
- Provide local currency options
- Fix issues with cart/checkout
In-app purchases
Rainbow Shops
No in-app purchases
PrettyLittleThing
No in-app purchases
Questions
Is Rainbow Shops free?
Is PrettyLittleThing free?
Which has better reviews, Rainbow Shops or PrettyLittleThing?
Do Rainbow Shops or PrettyLittleThing have ads?
Which is updated more often, Rainbow Shops or PrettyLittleThing?
Other comparisons
