Comparison

Rainbow Shops vs PrettyLittleThing

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Rainbow Shops

Discover trendy and affordable fashion for women, juniors, and plus sizes. Shop clothing, shoes, and accessories with new styles added daily. Enjoy free shipping on qualifying orders and convenient in-store returns.

Highlights
  • Affordable fashion for women, juniors, and plus sizes
  • New styles added daily
  • Save favorites to Wishlist
  • Fast checkout
  • Free in-store returns
  • Sizes 0-24 & XS-4X
  • Kids fashion available
Features
Read full description

Hot Fashion, Hotter Prices Shop affordable women’s, juniors, and plus size clothing, shoes, and accessories — with new styles added daily. Enjoy free shipping on orders over $15 when you pick up in one of our 900+ stores. Download the Rainbow Shops app now. • Over 39K 5‑star reviews • Save your favorites to Wishlist • Fast checkout & free in‑store returns • Sizes 0–24 & XS–4X • Kids fashion, too!

About

PrettyLittleThing

Discover the latest fashion trends and shop a wide selection of women's clothing, accessories, and jewelry. Save favorite items, get exclusive offers, and enjoy fast, secure checkout with order tracking. Express your individual style with this generation-defining fashion source.

Highlights
  • Save favorite items to wish list
  • Exclusive app member offers
  • Fast and secure checkout
  • Global order tracking
  • Pay with Apple Pay
Features
Currently charting
Read full description

PrettyLittleThing is the generation-defining style source for every kind of It Girl. Founded with the belief that elevated fashion essentials should be available to all, we deliver a wide edit of womens clothing, accessories, and jewelry. From classic and timeless to contemporary cutting edge clothing and accessories, our pieces are designed with the individual in mind. With everyday wardrobe essentials to dresses, two piece sets and more, online shopping is effortless with the PLT app. - Wish list - Save now, shop later. All your favourite items in one place. - Exclusive offers – As an app member you’ll be the first to know about exclusive offers. - Fast and secure checkout – This one goes without saying. - Track your order – Global delivery tracked straight from checkout to your door. - Pay easily, safely, and securely with Apple Pay. Our icon? The unicorn. Because we cater to the individual. No two people — or wardrobes — should ever be the same. Shop today and express yourself in PrettyLittleThing.

Screenshots

Rainbow Shops4 screens
PrettyLittleThing4 screens

Verdict

The call

Rainbow Shops and PrettyLittleThing both sit at 4.9 stars, but that hides the real split: 73% of Rainbow Shops's written reviews are positive against 27% of PrettyLittleThing's. PrettyLittleThing's advantage is chart position (#183 vs unranked) and iOS requirement (16.4 vs 18.0). On price, rating, ratings volume and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for Rainbow Shops against 4.7 for PrettyLittleThing. Both are backed by a comparable volume of ratings — 43K and 40K respectively. Written reviews are what separate them: 73% of Rainbow Shops's written reviews are positive against 27% of PrettyLittleThing's.

UpkeepUpdate frequency

Rainbow Shops ships an update every 2 weeks, PrettyLittleThing weekly. Both last shipped on November 13, 2026.

Scorecard3 real differences · 8 level
Rainbow Shops versus PrettyLittleThing: the parameters behind the verdict, then further details
ParameterRainbow ShopsPrettyLittleThing
PriceFreeFree
Rating4.9 (43K ratings) — better4.7 (40K ratings)
Positive reviews73.0% of reviews — better27.3% of reviews
Number of ratings43K — better40K
Update frequencyEvery 2 weeksWeekly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
Best chart rank—#183 — better
DevicesiPhone, iPadiPhone, iPad
Requires iOS18.016.4 — better
Further details — not scored
Size64 MB91 MB
Age rating4+4+
DeveloperRainbow ShopsPRETTYLITTLETHING.COM LIMITED

Customer experience

Rainbow Shops

All ratings42,549 ratings
Positive96.7%
Neutral1.7%
Negative1.6%
Written reviews163 reviews
Positive73.0%
Neutral6.1%
Negative20.9%

PrettyLittleThing

All ratings40,032 ratings
Positive92.9%
Neutral2.3%
Negative4.8%
Written reviews976 reviews
Positive27.3%
Neutral10.2%
Negative62.5%

User reviews

Rainbow Shops

From 43K App Store ratings

What we love

  • 💕 Favorite store
  • 👍 Affordable prices
  • 🌈 Variety of styles
  • ⚡ Fast shipping
  • 🛍️ Convenient online shopping

Room to improve

  • 🤔 Inconsistent sizing
  • 💰 Increasing prices
  • 🐛 Glitchy app
  • 🔍 Difficult to find items in-store
  • 🤦‍♀️ Poor returns process

PrettyLittleThing

From 40K App Store ratings

What we love

  • 💕 Great clothes
  • 🛒 Easy to use app
  • 🤩 Love the brand
  • 🎨 Wide range of styles
  • 🚚 Quick delivery

Room to improve

  • 🐛 Glitchy app
  • 💰 Overpriced shipping
  • 👀 Inaccurate sizing/quality
  • 🤖 Poor customer service
  • 💸 Charges wrong currency

Bugs and requests

Rainbow Shops

Reported bugs

4 issues
  • Login issues after app update
  • Wishlist items disappearing
  • Constant update prompts
  • Freezing and crashing on certain actions

Requested features

5 requests
  • Add wishlist/favorites feature
  • Improve in-app search and navigation
  • Integrate online and in-store inventory
  • Implement product reviews
  • Offer ship-to-store option

PrettyLittleThing

Reported bugs

5 issues
  • App crashes frequently
  • Items disappear from cart
  • Wishlist items not syncing
  • Incorrect tracking information
  • Checkout process issues

Requested features

5 requests
  • Add reviews for products
  • Allow cancellation of orders
  • Improve wishlist functionality
  • Provide local currency options
  • Fix issues with cart/checkout

In-app purchases

None

Rainbow Shops

No in-app purchases

None

PrettyLittleThing

No in-app purchases

Questions

Is Rainbow Shops free?
Rainbow Shops is free to download, with no in-app purchases.
Is PrettyLittleThing free?
PrettyLittleThing is free to download, with no in-app purchases.
Which has better reviews, Rainbow Shops or PrettyLittleThing?
Rainbow Shops is rated higher. Rainbow Shops averages 4.9 out of 5 from 43K ratings, while PrettyLittleThing averages 4.7 from 40K ratings.
Do Rainbow Shops or PrettyLittleThing have ads?
Neither Rainbow Shops nor PrettyLittleThing shows ads.
Which is updated more often, Rainbow Shops or PrettyLittleThing?
Rainbow Shops ships an update every 2 weeks, and PrettyLittleThing weekly. Most recently, Rainbow Shops was updated on November 13, 2026 and PrettyLittleThing on November 13, 2026.

Other comparisons