EasyMerch vs Selfrun

Mobile app for merchandising automation in FMCG companies. Basic features: View a visit plan for the day, create the best route to a store; Set special tasks to yourself or your subordinates; Select from a wide range of field reports customized to meet your company’s needs. Available reports include on-shelf availability, photo report, as well as reports on problems, promotions, sales equipment, and more; Control field execution, monitor employees’ locations, check when they start and finish work, how much time they spend on each visit; Restrict installing malicious software (fake GPS) and resetting system date and time; Access the mobile cabinet of a supervisor to control your team and check analytics. Advanced features*: Distribute self-learning materials across your team; Assign tests to check the results; Communicate in the built-in chat; Hold online conferences with colleagues. *Provided upon company’s request. Management staff may also access a web interface, which enables you: To upload the preliminary data which is necessary to start working; To check consolidated analytical reports on visits, and more.

Selfrun - COMPREHENSIVE AI-NATIVE PLATFORM FOR FIELD PROCESS MANAGEMENT Selfrun is an enterprise SaaS platform where artificial intelligence fully manages the cycle of field tasks: from generating interfaces to analyzing results. The system combines AI, workflow automation, and control tools into a unified solution for managing field teams and retail networks. LIVE TASK INTERFACE AND GENERATIVE AI The application does not use static screens. LIVE TASK INTERFACE dynamically generates surveys, checklists, and scenarios on-the-fly based on task context. AI analyzes incoming data and instantly restructures the workflow, adjusting complexity or adding clarifying steps without manual setup. SMART TASK AND ROUTE MANAGEMENT AI plans optimal routes, distributes workload, and controls deadlines. The system automatically restructures tasks when conditions change, providing a continuous flow of assignments with instant real-time synchronization. RETAIL AUDIT AND FLEXIBLE CHECKLISTS Conduct checks of product layout, prices, and merchandising standards. Photo fixation with automatic AI data validation and geolocation. AI analyzes checklist responses, identifies anomalies, and suggests corrective actions in real-time. ADAPTIVE LEARNING AND CERTIFICATION AI-driven adaptive testing generates skill-based questions, identifies knowledge gaps, and assigns interactive simulators for targeted practice. Test complexity adjusts automatically to the employee's level. MYSTERY SHOPPER MANAGEMENT** Organization of secret agent missions with anonymous data submission, strict location verification, and AI analysis of submitted materials. REAL-TIME ANALYTICS AND REPORTING Automatic generation of dashboards, identification of trends, forecasting of risks, and generation of actionable recommendations based on collected field data. OFFLINE MODE AND SECURITY Full functionality without an internet connection; tasks are available for execution and data syncs automatically when restored. Access is provided only by company administrator invitation. All data is transmitted over a secure channel (SSL/TLS) with GDPR-compliant storage. **PERFECT FOR:** - Retail chains and distribution - Restaurant chains and the service sector - Logistics and field services - Staff training and certification - Marketing research agencies Selfrun - a unified system for field process management: from task assignment to result analysis. You set the goal, AI handles the rest.**