itel NOW vs RoofLink
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
itel NOW
This app streamlines the process of submitting photos and measurements for lab analysis of flooring and building materials. It offers video guidance, progress feedback, and the ability to test materials directly within the app.
- Streamlined claims workflow
- Video guidance for photo and measurement submission
- Checklist and icons for photo review
- Progress feedback on test submissions
- Intuitive navigation
- In-app material testing (carpet, wood, vinyl, siding, roofing)
- Option to send physical samples
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itel NOW takes the feedback received from users of the original itel NOW and integrates it into a more intuitive and responsive user interface. The new UI is combined with the same back-end software systems and accurate lab analysis process, so you’ll still receive lab reports in under 30 minutes. We’re confident you’ll find itel NOW a progressive step forward in claims app technology. itel NOW guides you through taking the necessary photos and measurements for upload to our lab, where every test is performed by an analyst. New features include: • Streamlined claims workflow • Video help to show you how to perform each step • Checklist and at-a-glance icons to help you review your photos • More feedback on the progress of your test submission • More intuitive navigation • Test carpet, wood, laminate, vinyl flooring, siding, and roofing in the app and skip sending the sample • You can also send a sample using the app If you have any feedback or encounter issues, we can help you immediately! Call 800-890-4835 or support@itelinc.com. Live support is available Monday-Friday, 8AM-9PM Eastern Time.
RoofLink
This is a mobile-first CRM designed for roofing professionals. It simplifies lead management, project tracking, and daily task organization directly from the field. Built by roofers, it offers intuitive workflows and essential tools for efficient business operations.
- Lead and client management
- Project tracking
- Field-friendly mobile access
- Scheduling and crew assignments
- Document and photo management
- Analytics and reporting
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■ RoofLink: The Mobile-First CRM Built by Roofers, for Roofers Your all-in-one platform designed specifically for roofing professionals who need a simple, efficient way to manage leads, track projects, and stay on top of daily tasks—right from the field. ■ Designed by Roofing Pros Created by professional roofers who understand your day-to-day challenges, RoofLink streamlines your workflows so you can focus on getting the job done. ■ Mobile-First, Field-Friendly Access all essential data on your phone or tablet—scheduling, tracking, and documenting work while on-site has never been easier. ■ Transparent, Flat-Rate Pricing Say goodbye to unexpected costs. Our clear pricing ensures you’re always on top of your budget. ■ Intuitive Workflows Follow guided processes that mirror your current tasks—from lead capture to project handoff—all in one secure place. ■ Comprehensive CRM Tools Centralize leads, client info, and sales activities to keep everything organized and within reach. ■ Smart Scheduling and Assignments With a few taps, you can plan your crew’s tasks, make adjustments, and stay in sync on the job. ■ Document and Photo Management Generate estimates, capture photos, and store crucial files—time-stamped and easily accessible. ■ Analytics and Reporting Track costs, labor hours, and revenue to make data-driven decisions, improving your bottom line. ■ Scalable for Any Size Team Whether you’re just starting out or part of a larger organization, RoofLink adapts to your needs and business goals. ■ Secure and Reliable Trust in cloud-based technology that safeguards your information and stays up to date with regular enhancements. ■ Experience the Roofing CRM That Helps You Work Smarter Download RoofLink today and see how software built by roofers for roofers can transform your daily workflows—simplifying every step from lead generation to job completion.
Screenshots
Verdict
itel NOW and RoofLink both sit at 4.0 stars, but that hides the real split: 56% of RoofLink's written reviews are positive against 18% of itel NOW's. RoofLink also leads on iOS requirement (13.0 vs 17.0). itel NOW's advantage is ratings volume (2K vs 43). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.0 for itel NOW against 4.0 for RoofLink. That said, the two scores are not equally well evidenced: itel NOW has 2K ratings behind it against 43, so its average is the more settled of the two. Written reviews are what separate them: 18% of itel NOW's written reviews are positive against 56% of RoofLink's.
itel NOW ships an update every 6 weeks, RoofLink every 3 weeks. Both last shipped on October 14, 2026.
| Parameter | itel NOW | RoofLink |
|---|---|---|
| Price | Free | Free |
| Rating | 4.0 (2K ratings) | 4.0 (43 ratings) |
| Positive reviews | 17.6% of reviews | 56.0% of reviews — better |
| Number of ratings | 2K — better | 43 |
| Update frequency | Every 6 weeks | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 149 MB | 83 MB |
| Age rating | 4+ | 4+ |
| Developer | ITEL Laboratories, Inc. | Roof.Link |
Customer experience
itel NOW
RoofLink
In-app purchases
itel NOW
No in-app purchases
RoofLink
No in-app purchases








