Comparison

itel NOW vs RoofLink

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

itel NOW

This app streamlines the process of submitting photos and measurements for lab analysis of flooring and building materials. It offers video guidance, progress feedback, and the ability to test materials directly within the app.

Highlights
  • Streamlined claims workflow
  • Video guidance for photo and measurement submission
  • Checklist and icons for photo review
  • Progress feedback on test submissions
  • Intuitive navigation
  • In-app material testing (carpet, wood, vinyl, siding, roofing)
  • Option to send physical samples
Features
Read full description

itel NOW takes the feedback received from users of the original itel NOW and integrates it into a more intuitive and responsive user interface. The new UI is combined with the same back-end software systems and accurate lab analysis process, so you’ll still receive lab reports in under 30 minutes. We’re confident you’ll find itel NOW a progressive step forward in claims app technology. itel NOW guides you through taking the necessary photos and measurements for upload to our lab, where every test is performed by an analyst. New features include: • Streamlined claims workflow • Video help to show you how to perform each step • Checklist and at-a-glance icons to help you review your photos • More feedback on the progress of your test submission • More intuitive navigation • Test carpet, wood, laminate, vinyl flooring, siding, and roofing in the app and skip sending the sample • You can also send a sample using the app If you have any feedback or encounter issues, we can help you immediately! Call 800-890-4835 or support@itelinc.com. Live support is available Monday-Friday, 8AM-9PM Eastern Time.

About

RoofLink

This is a mobile-first CRM designed for roofing professionals. It simplifies lead management, project tracking, and daily task organization directly from the field. Built by roofers, it offers intuitive workflows and essential tools for efficient business operations.

Highlights
  • Lead and client management
  • Project tracking
  • Field-friendly mobile access
  • Scheduling and crew assignments
  • Document and photo management
  • Analytics and reporting
Features
Read full description

■ RoofLink: The Mobile-First CRM Built by Roofers, for Roofers Your all-in-one platform designed specifically for roofing professionals who need a simple, efficient way to manage leads, track projects, and stay on top of daily tasks—right from the field. ■ Designed by Roofing Pros Created by professional roofers who understand your day-to-day challenges, RoofLink streamlines your workflows so you can focus on getting the job done. ■ Mobile-First, Field-Friendly Access all essential data on your phone or tablet—scheduling, tracking, and documenting work while on-site has never been easier. ■ Transparent, Flat-Rate Pricing Say goodbye to unexpected costs. Our clear pricing ensures you’re always on top of your budget. ■ Intuitive Workflows Follow guided processes that mirror your current tasks—from lead capture to project handoff—all in one secure place. ■ Comprehensive CRM Tools Centralize leads, client info, and sales activities to keep everything organized and within reach. ■ Smart Scheduling and Assignments With a few taps, you can plan your crew’s tasks, make adjustments, and stay in sync on the job. ■ Document and Photo Management Generate estimates, capture photos, and store crucial files—time-stamped and easily accessible. ■ Analytics and Reporting Track costs, labor hours, and revenue to make data-driven decisions, improving your bottom line. ■ Scalable for Any Size Team Whether you’re just starting out or part of a larger organization, RoofLink adapts to your needs and business goals. ■ Secure and Reliable Trust in cloud-based technology that safeguards your information and stays up to date with regular enhancements. ■ Experience the Roofing CRM That Helps You Work Smarter Download RoofLink today and see how software built by roofers for roofers can transform your daily workflows—simplifying every step from lead generation to job completion.

Screenshots

itel NOW4 screens
RoofLink4 screens

Verdict

The call

itel NOW and RoofLink both sit at 4.0 stars, but that hides the real split: 56% of RoofLink's written reviews are positive against 18% of itel NOW's. RoofLink also leads on iOS requirement (13.0 vs 17.0). itel NOW's advantage is ratings volume (2K vs 43). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.0 for itel NOW against 4.0 for RoofLink. That said, the two scores are not equally well evidenced: itel NOW has 2K ratings behind it against 43, so its average is the more settled of the two. Written reviews are what separate them: 18% of itel NOW's written reviews are positive against 56% of RoofLink's.

UpkeepUpdate frequency

itel NOW ships an update every 6 weeks, RoofLink every 3 weeks. Both last shipped on October 14, 2026.

Scorecard3 real differences · 7 level
itel NOW versus RoofLink: the parameters behind the verdict, then further details
Parameteritel NOWRoofLink
PriceFreeFree
Rating4.0 (2K ratings)4.0 (43 ratings)
Positive reviews17.6% of reviews56.0% of reviews — better
Number of ratings2K — better43
Update frequencyEvery 6 weeksEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.013.0 — better
Further details — not scored
Size149 MB83 MB
Age rating4+4+
DeveloperITEL Laboratories, Inc.Roof.Link

Customer experience

itel NOW

All ratings1,970 ratings
Positive74.6%
Neutral4.5%
Negative20.9%
Written reviews51 reviews
Positive17.6%
Neutral5.9%
Negative76.5%

RoofLink

All ratings43 ratings
Positive72.1%
Neutral4.7%
Negative23.3%
Written reviews25 reviews
Positive56.0%
Neutral4.0%
Negative40.0%

In-app purchases

None

itel NOW

No in-app purchases

None

RoofLink

No in-app purchases

Questions

Is itel NOW free?
itel NOW is free to download, with no in-app purchases.
Is RoofLink free?
RoofLink is free to download, with no in-app purchases.
Which has better reviews, itel NOW or RoofLink?
itel NOW and RoofLink are both rated 4.0 out of 5 on the App Store, from 2K and 43 ratings respectively.
Do itel NOW or RoofLink have ads?
Neither itel NOW nor RoofLink shows ads.
Which is updated more often, itel NOW or RoofLink?
itel NOW ships an update every 6 weeks, and RoofLink every 3 weeks. Most recently, itel NOW was updated on October 14, 2026 and RoofLink on October 14, 2026.

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