END. vs MILE
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
END.
Discover and shop a curated selection of contemporary menswear, streetwear, and sought-after sneakers from top global brands. Browse new arrivals, explore trends, and enjoy a seamless shopping experience with features like local currency pricing and live chat support.
- Curated brand roster
- Browse latest arrivals
- Discover new brands
- Powerful search and filtering
- Streamlined checkout
- Save items for later
- Local currency pricing
Read full descriptionHide full description
END. is a global leader and sharp point where contemporary fashion, sport, and lifestyle converge; a cultural curator for a generation that builds its identity through taste and individuality. It comes to life in the app. With the END. App, shop the meticulous selection of over 200 global brands, designers, and cult products. Inspiration often hits when you’re on the move. The END. App means that you can browse the latest products from the world’s best brands. Beyond that, stay up to date with the newest exclusive product created by END. From END. LABEL, a collection where style, quality, and fit intersect, through to acclaimed collaborations with names setting the pace in contemporary style. With the help of features like related products, shop-the-look styling, shared wishlists, and notifications when there are new launches or restocks, we’ve made sure that shopping our curated edit is as seamless as possible. Inspiration Enhanced product findability with new related products, shop-the-look styling, and improved search and filtering makes it easier than ever to discover new brands that fit naturally with your personal style. Wishlist Quick add-to-cart and wishlist controls, shared wishlists, back in stock & launch notifications, and guest checkout ensure you can secure your most-wanted pieces before they sell out. Exclusivity Be the first to find out about new drops, exclusive offers, and early sale access.
MILE
Access exclusive pricing on coveted luxury, contemporary, and streetwear brands through a private, members-only shopping network. Join a curated community of fashion enthusiasts to unlock limited drops and rare pieces from over 100 iconic labels.
- Members-only pricing
- Access to 100+ luxury brands
- Limited product drops
- Digital sample sales
- Exclusive community access
Read full descriptionHide full description
MILE is a private shopping app offering insider access to the world's most coveted luxury, contemporary and streetwear brands, all at exclusive members-only pricing. Join a global community of members who know what they want. Limited drops, rare pieces, and access you won't find anywhere else. Membership is by application only, and every application is reviewed. Why MILE? Private Access to Iconic Brands Collections from 100+ luxury labels, strictly reserved for members. Exceptional Style. Exclusive Prices. Past-season, archive and rare pieces, all at prices you won't find anywhere else. Digital Sample Sales, Reinvented Private drops from your favourite brands, landing weekly. Fast, discreet and only on MILE. In Person, By Invitation Members get first access to our physical sample sales, held in exclusive locations throughout the year. Apply now to join the club.
Screenshots
Verdict
END. and MILE both sit at 4.9 stars, but that hides the real split: 84% of MILE's written reviews are positive against 56% of END.'s. MILE also leads on iOS requirement (15.1 vs 26.0). END.'s advantage is ratings volume (25K vs 226). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
END. holds the better App Store score, 4.9 against 4.7. That said, the two scores are not equally well evidenced: END. has 25K ratings behind it against 226, so its average is the more settled of the two. Written reviews complicate that: 56% of END.'s written reviews are positive against 84% of MILE's, so the app with the better star average is not the one people write more warmly about.
END. ships an update every 9 days, MILE fortnightly. The most recent releases landed on October 30, 2026 and October 27, 2026 respectively.
| Parameter | END. | MILE |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (25K ratings) — better | 4.7 (226 ratings) |
| Positive reviews | 56.4% of reviews | 83.7% of reviews — better |
| Number of ratings | 25K — better | 226 |
| Update frequency | Every 9 days — better | Fortnightly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 26.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 54 MB | 81 MB |
| Age rating | 4+ | 4+ |
| Developer | Ashworth and Parker Limited | Mile Technology Inc. |
Customer experience
END.
MILE
User reviews
END.
From 25K App Store ratingsWhat we love
- 🚀 Fast delivery
- 👍 Great selection of brands and products
- 💯 Reliable and excellent service
- 🤩 Best clothing app
- 🎯 Lots of steals and affordable prices
Room to improve
- 🐛 Buggy app with constant crashes and freezes
- 🤖 Issues with filters and search functionality
- 🤔 Slow wishlist and cart interactions
- 💰 High shipping costs and customs fees for international customers
- 🚫 Poor customer service and refund policies
MILE
From 226 App Store ratingsWhat we love
- 🚀 Seamless experience
- 🔒 Robust security
- 👍 Thoughtful curation
- 💰 Unbeatable discounts
- 🏆 Exceptional service
Room to improve
- 🐛 Buggy search and filters
- 🔒 Unclear return/exchange policy
- 💰 Subscription charges before approval
- 🚫 Inability to contact customer service
- 🚫 Accounts locked out after cancellation
Bugs and requests
END.
Reported bugs
4 issues- Unauthorized access issues when trying to enter raffles
- Inconsistent pricing and product information between app and website
- Order cancellations without notification
- Refund and return process problems
Requested features
4 requests- Ability to rename wishlists
- More advanced filtering and sorting options
- Integration of launch/raffle system into the app
- Display of actual product measurements instead of just model details
MILE
Reported bugs
3 issues- Sign-in/registration issues
- App freezing or crashing
- Incorrect inventory/pricing displays
Requested features
5 requests- Size guides for better fit
- Notification for new drops
- Improved search and filtering
- Transparent subscription terms
- Easier access to customer support
In-app purchases
END.
No in-app purchases
MILE
No in-app purchases
