Comparison

EasyEquities vs Momentum Multiply

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

EasyEquities

Invest in a wide range of assets like shares, ETFs, crypto, and property with low costs and no minimums. Sign up in minutes and manage your portfolio with AI tools and personalized reporting. Trade global markets and fund accounts easily.

Highlights
  • Invest in shares, ETFs, crypto, and property
  • No account or investment minimums
  • Fractional shares and IPO access
  • AI-powered portfolio creation and advice
  • Trade global stock exchanges
  • Recurring investment options
  • Secure and trusted platform
Features
Read full description

At EasyEquities, we aim to make investing as easy as possible for you. Low Cost, Easy Investing * Invest in Shares, ETFs, Properties, Crypto, Retirement Annuities, Tax Free Savings Accounts (TFSA) and Unit Trusts, all low cost and easily accessible in one app. * No account minimums needed and no minimum investment size. * Investing at Your Fingertips * Sign up in minutes, invest in Shares, ETFs, Property. Crypto, RA’s, TFSA and Unit Trusts in seconds. * Invest in Property and CryptoCurrencies * Invest in Fractional Shares Rights (FSRs), Invest with as much money you have available in a piece of a share, with all the benefits of owning a full one, buy up to 1/10 000th of a share. * Get access to the latest IPO’s. * Invest in ZAR, USD, EUR, GBP and AUD. * Place buying and selling instructions when the market is closed. * Thrive with EasyEquities and earn benefits including discount in brokerage each month * Stay on top of your investment portfolio with a detailed account overview and personalised reporting * Set up a recurring investment so that you automatically contribute to your investment monthly, quarterly or annually. Harness the power of AI Investing * Create a portfolio using AI * Browse AI created portfolios * Chat with our AI Bot about investment strategies Trade the Markets * Don’t just invest in the markets but trade them too with EasyTrader. Designed for You * View a beautiful, intuitive user experience, designed to help you invest in the brands you love. * Easily sign in and monitor your portfolio and the market from anywhere, anytime. * Multiple Markets * Invest in the companies you love on the Johannesburg Stock Exchange, New York Stock Exchange, Australian, UK and Euro stock exchanges. * Easily and quickly fund your international wallets using our low-cost, easy to use EasyFX solution * Invest immediately with the instant EFT functionality. Free Investing * Refer a friend and get EasyMoney covering all your brokerage, free investing. * Easily send vouchers to loved ones to build their own investment portfolio. * Secure & Trusted Platform * Cutting-edge security to protect your portfolio and personal information. EasyEquities ®. First World Trader (Pty) Ltd t/a EasyEquities is an authorized financial services provider, registered credit provider and licensed over the counter derivatives provider. EasyEquities is a subsidiary of Purple Group Limited, a company listed on the JSE Limited (PPE)

About

Momentum Multiply

This app helps members of qualifying medical schemes improve their wellness journey through personalized guidance and rewards. Track your activity, access daily tips, and earn benefits by making healthier lifestyle choices.

Highlights
  • Lifestyle Quiz and Score
  • Digital Coach for lifestyle choices
  • Book health and fitness assessments
  • Track activity goals and earn wins
  • View rewards level and partner benefits
  • Discounts on wearable fitness devices
Features
Read full description

The new Multiply app is exclusive for members who are on a qualifying medical scheme or fund. It is personalized to help you make the most of your wellness journey. With the app, you can know and improve your health PLUS enjoy great rewards from day one. Multiply makes living a healthy life simple, convenient, accessible, and rewarding. With the new Multiply app you can rate your lifestyle choices, book your health and fitness assessments, achieve, and track your activity goals, access daily tips on how you eat, sleep, move, breathe, and connect, view your rewards level, and partner benefits, and so much more. Features of the new Multiply app: KNOW YOUR HEALTH - Complete your Lifestyle Quiz, get a Lifestyle Score, and start earning rewards immediately. - Based on your Lifestyle Score, use the Digital Coach tool to help you make better lifestyle choices. - Book your health assessment*, view your Healthy Heart Score, and earn rewards. - Book your fitness assessment, view your fitness level and earn rewards. IMPROVE YOUR HEALTH - Enjoy discounts on wearable fitness devices, so you track your weekly activity goals. - Achieve and track* your weekly activity goals and score Weekly Wins. - Keep it up for four weeks and score Monthly Wins. - Boost your rewards with Recharge Dayz by measuring your readiness for the day before 08:00 with the app using the camera on your smartphone. *Link your wearable device or smartphone with the Multiply app to track activity data. GET REWARDED - View your rewards statement. - View your rewards level and partner benefits based on your latest Healthy Heart Score and fitness level. - Improve your Healthy Heart Score and fitness level to get more. - View and activate partner benefits.

Screenshots

EasyEquities4 screens
Momentum Multiply4 screens

Verdict

The call

The clearest difference is ads: EasyEquities at none against Momentum Multiply's shown. EasyEquities also leads on monetization model (free vs ad-supported) and device support (3 vs 1). Momentum Multiply's advantage is update cadence (fortnightly vs every 2 months). On price, rating, review sentiment and ratings volume there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Momentum Multiply holds the better App Store score, 3.4 against 3.2. Both are backed by a comparable volume of ratings — 42 and 30 respectively. Written reviews complicate that: 33% of EasyEquities's written reviews are positive against 29% of Momentum Multiply's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

EasyEquities ships an update every 2 months, Momentum Multiply fortnightly. The most recent releases landed on October 21, 2026 and October 24, 2026 respectively.

Scorecard4 real differences · 6 level
EasyEquities versus Momentum Multiply: the parameters behind the verdict, then further details
ParameterEasyEquitiesMomentum Multiply
PriceFreeFree
Rating3.2 (42 ratings)3.4 (30 ratings) — better
Positive reviews32.6% of reviews — better28.6% of reviews
Number of ratings42 — better30
Update frequencyEvery 2 monthsFortnightly — better
AdsNo — betterYes
In-app purchasesNoNo
MonetizationFree — betterAd-supported
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS15.5 — better16.0
Further details — not scored
Size33 MB246 MB
Age rating4+12+
DeveloperGT247.comMomentum Metropolitan Life Ltd.

Customer experience

EasyEquities

All ratings42 ratings
Positive47.6%
Neutral9.5%
Negative42.9%
Written reviews86 reviews
Positive32.6%
Neutral12.8%
Negative54.7%

Momentum Multiply

All ratings30 ratings
Positive53.3%
Neutral10.0%
Negative36.7%
Written reviews7 reviews
Positive28.6%
Neutral0.0%
Negative71.4%

In-app purchases

None

EasyEquities

No in-app purchases

None

Momentum Multiply

No in-app purchases

Questions

Is EasyEquities free?
EasyEquities is free to download, with no in-app purchases.
Is Momentum Multiply free?
Momentum Multiply is free to download, with no in-app purchases.
Which has better reviews, EasyEquities or Momentum Multiply?
Momentum Multiply is rated higher. EasyEquities averages 3.2 out of 5 from 42 ratings, while Momentum Multiply averages 3.4 from 30 ratings.
Do EasyEquities or Momentum Multiply have ads?
Momentum Multiply shows ads; EasyEquities does not.
Which is updated more often, EasyEquities or Momentum Multiply?
EasyEquities ships an update every 2 months, and Momentum Multiply fortnightly. Most recently, EasyEquities was updated on October 21, 2026 and Momentum Multiply on October 24, 2026.

Other comparisons