EasyEquities vs VFEX Direct
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EasyEquities
Invest in a wide range of assets like shares, ETFs, crypto, and property with low costs and no minimums. Sign up in minutes and manage your portfolio with AI tools and personalized reporting. Trade global markets and fund accounts easily.
- Invest in shares, ETFs, crypto, and property
- No account or investment minimums
- Fractional shares and IPO access
- AI-powered portfolio creation and advice
- Trade global stock exchanges
- Recurring investment options
- Secure and trusted platform
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At EasyEquities, we aim to make investing as easy as possible for you. Low Cost, Easy Investing * Invest in Shares, ETFs, Properties, Crypto, Retirement Annuities, Tax Free Savings Accounts (TFSA) and Unit Trusts, all low cost and easily accessible in one app. * No account minimums needed and no minimum investment size. * Investing at Your Fingertips * Sign up in minutes, invest in Shares, ETFs, Property. Crypto, RA’s, TFSA and Unit Trusts in seconds. * Invest in Property and CryptoCurrencies * Invest in Fractional Shares Rights (FSRs), Invest with as much money you have available in a piece of a share, with all the benefits of owning a full one, buy up to 1/10 000th of a share. * Get access to the latest IPO’s. * Invest in ZAR, USD, EUR, GBP and AUD. * Place buying and selling instructions when the market is closed. * Thrive with EasyEquities and earn benefits including discount in brokerage each month * Stay on top of your investment portfolio with a detailed account overview and personalised reporting * Set up a recurring investment so that you automatically contribute to your investment monthly, quarterly or annually. Harness the power of AI Investing * Create a portfolio using AI * Browse AI created portfolios * Chat with our AI Bot about investment strategies Trade the Markets * Don’t just invest in the markets but trade them too with EasyTrader. Designed for You * View a beautiful, intuitive user experience, designed to help you invest in the brands you love. * Easily sign in and monitor your portfolio and the market from anywhere, anytime. * Multiple Markets * Invest in the companies you love on the Johannesburg Stock Exchange, New York Stock Exchange, Australian, UK and Euro stock exchanges. * Easily and quickly fund your international wallets using our low-cost, easy to use EasyFX solution * Invest immediately with the instant EFT functionality. Free Investing * Refer a friend and get EasyMoney covering all your brokerage, free investing. * Easily send vouchers to loved ones to build their own investment portfolio. * Secure & Trusted Platform * Cutting-edge security to protect your portfolio and personal information. EasyEquities ®. First World Trader (Pty) Ltd t/a EasyEquities is an authorized financial services provider, registered credit provider and licensed over the counter derivatives provider. EasyEquities is a subsidiary of Purple Group Limited, a company listed on the JSE Limited (PPE)
VFEX Direct
This application allows investors to buy and sell securities listed on VFEX. Users can view market statistics, track their portfolio performance, and manage their VFEX Direct Wallet by topping up funds or withdrawing money.
- Buy and sell VFEX securities
- View counter performance
- Access market statistics
- Manage investment portfolio
- Top up VFEX Direct Wallet
- Withdraw funds
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The VFEX Direct Mobile application offers investors the ability to perform the following -Buy and sell securities listed on VFEX - View performance of a particular counter - View the Market statistics that include Market snapshot and Price sheet -A view of one's portfolio -Top up your VFEX Direct Wallet -Withdrawal of funds The Victoria Falls Stock Exchange (VFEX), is a subsidiary of the Zimbabwe Stock Exchange (“ZSE”) established to kick start the Offshore Financial Services Centre (OFSC) earmarked for the special economic zone in Victoria Falls. The trading currency on VFEX is United States Dollars (USD).
Screenshots
Verdict
The clearest difference is rating: VFEX Direct at 5.0 against EasyEquities's 3.2. VFEX Direct also leads on iOS requirement (13.0 vs 15.5). EasyEquities's advantage is ratings volume (42 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
VFEX Direct holds the better App Store score, 5.0 against 3.2. That said, the two scores are not equally well evidenced: EasyEquities has 42 ratings behind it against 1, so its average is the more settled of the two.
Both ship on a similar rhythm, roughly every 2 months. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.
| Parameter | EasyEquities | VFEX Direct |
|---|---|---|
| Price | Free | Free |
| Rating | 3.2 (42 ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 32.6% of reviews | — |
| Number of ratings | 42 — better | 1 |
| Update frequency | Every 2 months | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.5 | 13.0 — better |
| Further details — not scored | ||
| Size | 33 MB | 32 MB |
| Age rating | 4+ | 17+ |
| Developer | GT247.com | Zimbabwe Stock Exchange Limited |
In-app purchases
EasyEquities
No in-app purchases
VFEX Direct
No in-app purchases
