Comparison

EasyEquities vs iStore Pay

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

EasyEquities

Invest in a wide range of assets like shares, ETFs, crypto, and property with low costs and no minimums. Sign up in minutes and manage your portfolio with AI tools and personalized reporting. Trade global markets and fund accounts easily.

Highlights
  • Invest in shares, ETFs, crypto, and property
  • No account or investment minimums
  • Fractional shares and IPO access
  • AI-powered portfolio creation and advice
  • Trade global stock exchanges
  • Recurring investment options
  • Secure and trusted platform
Features
Read full description

At EasyEquities, we aim to make investing as easy as possible for you. Low Cost, Easy Investing * Invest in Shares, ETFs, Properties, Crypto, Retirement Annuities, Tax Free Savings Accounts (TFSA) and Unit Trusts, all low cost and easily accessible in one app. * No account minimums needed and no minimum investment size. * Investing at Your Fingertips * Sign up in minutes, invest in Shares, ETFs, Property. Crypto, RA’s, TFSA and Unit Trusts in seconds. * Invest in Property and CryptoCurrencies * Invest in Fractional Shares Rights (FSRs), Invest with as much money you have available in a piece of a share, with all the benefits of owning a full one, buy up to 1/10 000th of a share. * Get access to the latest IPO’s. * Invest in ZAR, USD, EUR, GBP and AUD. * Place buying and selling instructions when the market is closed. * Thrive with EasyEquities and earn benefits including discount in brokerage each month * Stay on top of your investment portfolio with a detailed account overview and personalised reporting * Set up a recurring investment so that you automatically contribute to your investment monthly, quarterly or annually. Harness the power of AI Investing * Create a portfolio using AI * Browse AI created portfolios * Chat with our AI Bot about investment strategies Trade the Markets * Don’t just invest in the markets but trade them too with EasyTrader. Designed for You * View a beautiful, intuitive user experience, designed to help you invest in the brands you love. * Easily sign in and monitor your portfolio and the market from anywhere, anytime. * Multiple Markets * Invest in the companies you love on the Johannesburg Stock Exchange, New York Stock Exchange, Australian, UK and Euro stock exchanges. * Easily and quickly fund your international wallets using our low-cost, easy to use EasyFX solution * Invest immediately with the instant EFT functionality. Free Investing * Refer a friend and get EasyMoney covering all your brokerage, free investing. * Easily send vouchers to loved ones to build their own investment portfolio. * Secure & Trusted Platform * Cutting-edge security to protect your portfolio and personal information. EasyEquities ®. First World Trader (Pty) Ltd t/a EasyEquities is an authorized financial services provider, registered credit provider and licensed over the counter derivatives provider. EasyEquities is a subsidiary of Purple Group Limited, a company listed on the JSE Limited (PPE)

About

iStore Pay

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Turn your iPhone into a secure payment terminal in under 15 minutes with the all-new iStore Pay app. This dedicated business payment solution from iStore—Apple’s only Premium Partner in Africa—allows you to take payments from anywhere with no hidden fees. With a model where you only pay when you transact or request a payout, it is the ultimate solution for your small business. iStore Pay enables Apple’s Tap to Pay on iPhone, allowing local businesses to seamlessly and securely accept all forms of in-person, contactless payments. This includes everything from physical debit and credit cards to Apple Pay and other digital wallets—using only your iPhone and the iStore Pay app. It is easy, secure and requires no additional hardware or payment terminals. App Features: Get Started in Minutes: Download the iStore Pay app and start transacting in under 15 minutes. Tap to Pay on iPhone: Accept contactless credit and debit cards, Apple Pay and other digital wallets with a simple tap on your iPhone. Zero Barrier to Entry: Start accepting payments right on your current iPhone. Your Business Command Centre: Monitor sales, track transaction history and manage funds or refunds in real-time. Secure and Private: Leveraging Apple’s built-in features, card numbers are never stored on Apple servers, ensuring business and customer data stay private.

Screenshots

EasyEquities4 screens
iStore Pay4 screens

Verdict

The call

The clearest difference is device support: EasyEquities at 3 against iStore Pay's 1. EasyEquities also leads on iOS requirement (15.5 vs 18.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 2 months. The most recent releases landed on August 22, 2026 and September 21, 2026 respectively.

Scorecard2 real differences · 8 level
EasyEquities versus iStore Pay: the parameters behind the verdict, then further details
ParameterEasyEquitiesiStore Pay
PriceFreeFree
Rating3.2 (42 ratings) — better—
Positive reviews32.6% of reviews—
Number of ratings42 — better—
Update frequencyEvery 2 monthsEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS15.5 — better18.0
Further details — not scored
Size33 MB55 MB
Age rating4+4+
DeveloperGT247.comZA Online Store (Pty) Ltd

In-app purchases

None

EasyEquities

No in-app purchases

None

iStore Pay

No in-app purchases

Questions

Is EasyEquities free?
EasyEquities is free to download, with no in-app purchases.
Is iStore Pay free?
iStore Pay is free to download, with no in-app purchases.
Do EasyEquities or iStore Pay have ads?
Neither EasyEquities nor iStore Pay shows ads.
Which is updated more often, EasyEquities or iStore Pay?
EasyEquities ships an update every 2 months, and iStore Pay every 2 months. Most recently, EasyEquities was updated on August 22, 2026 and iStore Pay on September 21, 2026.

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