Wysa vs 28 Program
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Wysa
This AI-powered chatbot offers empathetic and anonymous support for managing low mood, stress, and anxiety. It utilizes research-backed techniques from CBT, DBT, and meditation to help users cope with challenges and build resilience. Users can also access qualified mental health professionals for personalized guidance.
- AI-powered empathetic chatbot
- CBT and DBT techniques
- Meditation and mindfulness exercises
- Anonymity and privacy protection
- Goal setting with professional guidance
- Tools for confidence and anger management
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Wysa is used by more than a million people from all walks of life. Self-help techniques, inspired from research-backed and widely used approaches like CBT (cognitive behavioral) and DBT (dialectical behavior), alongside meditation, are employed to support you with everyday wellbeing challenges like low mood, stress, anxiety, sleep and a whole range of other wellbeing needs. Talking to Wysa is empathetic, helpful, and will never judge. Your identity will remain anonymous and your conversations are privacy protected. Wysa is an emotionally intelligent chatbot that uses AI to help with the everyday emotions you express. Unlock techniques that help you cope with everyday challenges. For extra support, take guidance from qualified mental health professional. Leveraging behavioral techniques, mental health professional help you identify, design and work towards goals that are aligned with your true values. Here's a look at what you can use Wysa for: - Vent and talk through things or just reflect on your day - Practice self help techniques inspired from approaches like CBT (Cognitive Behavioral) and DBT (Dialectical Behavior) to build resilience in a fun way - Deal with loss, everyday worries, or conflict, using conversational coaching tools - Relax, focus and sleep peacefully with the help of mindfulness exercises 93% of the people who talk to Wysa find it helpful. So, talk to Wysa! Wysa has lots of cool tools: - Build confidence and reduce self-doubt: core mindfulness, visualization, confidence techniques, advanced mindfulness for self-esteem - Manage anger: mindfulness meditation, exercises for compassion, calming your thoughts, practice breathing - Manage everyday anxious thoughts and anxiety: deep breathing, techniques for observing thoughts, visualization, and tension relief - Manage conflict at work, school or in relationships: special mindfulness and exercises to build skills in having difficult conversations REVIEWS: BLOOMBERG: "Powered by artificial intelligence, the app promises to be supportive and very private." - Bloomberg UNIVERSITY OF WASHINGTON: "There are some great apps out there that can provide you with formal or informal support, either for free or for a fee that is far less than seeing a typical coach. Wysa is a cute app that lets you talk with a penguin chatbot about whatever's on your mind. It's free, anonymous, and low-pressure." - University of Washington, Mental Healthcare on and off campus BBC: "Tools such as [Wysa] are helping young people deal with their problems." - BBC Click PRICING AND TERMS Wysa offers two auto-renewing subscription types for access to a coach and/or tools: Wysa Premium Plus - $99.99 per month (Coach + Tools) Wysa Premium - $99.99 per year (Tools) This price is for US customers, and may vary in other countries. Actual charges may be converted to your local currency depending on the country of residence. Your subscription will automatically renew at the end of each term and you will be charged through your iTunes account. You can turn off auto-renew at any time from your iTunes account settings but refunds will not be provided for any unused portion of the term. • Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period • Account will be charged for renewal within 24-hours prior to the end of the current period • Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable Read more about our terms and conditions here - https://legal.wysa.io/terms Read more about our privacy policy here - https://legal.wysa.io/privacy-policy Wysa does not offer any diagnostic measurements or treatment advice on the app. Please reach out to doctors and seek medical advice if you are going through a crisis or need medical attention for your condition.
28 Program
This app offers daily 28-minute workouts and personalized meal plans with customizable options. It provides shopping lists, progress tracking, and access to professional support for fitness, nutrition, and motivation.
- Daily 28-minute workouts
- Customizable meal plans
- Weekly personalized shopping lists
- Progress tracking
- Integration with Apple Health
- Access to professional support
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Feel better, move more and build healthy habits with 28. 28 brings workouts, healthy recipes, personalised meal planning, mindfulness and expert support together in one easy-to-use app — helping you make healthy living work for you. Whether you’re just getting started, returning to exercise or ready for your next challenge, you’ll find plenty of ways to move, eat well and feel your best. MOVE YOUR WAY Choose from thousands of workouts across strength, HIIT, Pilates, yoga, low impact, circuits and more. Search and filter by workout type, trainer and duration, or explore curated collections to find something that suits your day. FOLLOW A PROGRAM Stay motivated with structured programs and challenges designed for different goals, fitness levels and life stages. From progressive fitness challenges to strength, Pilates, yoga and women’s health programs, there’s something to help you keep moving forward. PLAN YOUR WEEK Bring your workouts, meals, mindfulness and rest days together with your weekly planner, making it easier to stay organised and build a routine that works for you. EAT WELL Discover a huge library of healthy, delicious recipes and create a personalised meal plan to suit your needs. Find family favourites, high-protein meals, quick recipes, snacks and plenty more. DISCOVER SOMETHING NEW Explore hand-picked collections of workouts, recipes, programs and mindfulness content, save your favourites and discover recommendations for what to try next. SUPPORT FOR BODY & MIND Healthy living is about more than workouts. Explore meditations, mindset content and expert advice designed to support your overall wellbeing. YOUR HEALTH. YOUR ROUTINE. YOUR 28. However you choose to move, eat and look after yourself, 28 gives you the tools, variety and support to make healthy habits part of everyday life. You can find more information about using the 28 app and how we handle your personal information in our Terms & Conditions ( https://the28program.com/terms/) and Privacy Policy (https://the28program.com/privacy-policy/). Have you got a question? Drop us a line at hello@the28program.com
Screenshots
Verdict
The clearest difference is monetization model: Wysa at free with in-app purchases against 28 Program's subscription. Wysa also leads on review sentiment (87% vs 59%) and ratings volume (24K vs 72). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Wysa sells 12 in-app purchases, starting at $4.99 per month and 28 Program sells 5 in-app purchases, starting at $39.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.8 for Wysa against 4.7 for 28 Program. That said, the two scores are not equally well evidenced: Wysa has 24K ratings behind it against 72, so its average is the more settled of the two. Written reviews are what separate them: 87% of Wysa's written reviews are positive against 59% of 28 Program's.
Wysa ships an update every 11 days, 28 Program every 2 weeks. The most recent releases landed on October 27, 2026 and October 26, 2026 respectively.
| Parameter | Wysa | 28 Program |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (24K ratings) — better | 4.7 (72 ratings) |
| Positive reviews | 86.5% of reviews — better | 58.8% of reviews |
| Number of ratings | 24K — better | 72 |
| Update frequency | Every 11 days — better | Every 2 weeks |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases — better | Subscription |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 44 MB | 26 MB |
| Age rating | 4+ | 4+ |
| Developer | Touchkin | Australian Life Tech Pty Ltd |
Customer experience
Wysa
28 Program
User reviews
Wysa
From 24K App Store ratingsWhat we love
- 🙏 Helpful for mental health
- 🤖 Effective AI conversation
- 🌟 Calming and supportive
- 🕰️ Available 24/7
- 💬 Ability to vent freely
Room to improve
- 🤖 Limited AI capabilities
- 🔁 Repetitive responses
- 💰 Paywall for premium features
- 🔌 Connectivity issues
28 Program
From 72 App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 Variety of workouts and recipes
- 💪 Effective for weight loss and fitness
- 🧘♀️ Includes meditation and mindfulness
- 🍔 Delicious and healthy meals
Room to improve
- 🐛 Buggy app with crashes and glitches
- 💰 Expensive subscription fees
- 🔍 Lack of transparency around auto-renewal
- 🙅♀️ Poor customer service and refund policy
- 🤯 Overwhelming number of options
Bugs and requests
Wysa
Reported bugs
2 issues- Conversation resets unexpectedly
- Difficulty using with Bluetooth keyboards
Requested features
5 requests- More personalized experience
- Support for specific mental health conditions
- Integration with other mental health resources
- Voice/audio functionality
- Ability to edit conversation logs
28 Program
Reported bugs
4 issues- Workouts not loading properly
- Shopping list not updating correctly
- Inability to unmark completed workouts
- Sync issues between app and website
Requested features
4 requests- More dietary options (e.g. vegetarian, pescatarian)
- Better integration with fitness trackers
- Improved navigation and search functionality
- Ability to customize and save preferred workouts/meals
In-app purchases
Wysa
- Wysa Premium7 Days trial$4.991 Month
- Wysa Premium (1 Month)$9.991 Month
- Wysa Premium (Monthly)$9.991 Month
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- Wysa Premium(Monthly)$19.991 Month
- 1:1 Life Coaching Sessions1 Month trial$29.991 Month
- Guided Support (Weekly)$29.997 Days
- Wysa Premium (Annual)7 Days trial$74.991 Year
- Wysa Premium (1 year)7 Days trial$74.991 Year
- Guided support (Monthly)$79.991 Month
- Wysa Premium (Annual)7 Days trial$99.991 Year
- Guided support (Quarterly)$144.993 Months
- Guided support (Quarterly)$179.993 Months
28 Program
- Monthly Membership$39.991 Month
- All Access Subscription - Quarterly$99.003 Months
- Quarterly Membership$102.993 Months
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- All Access Subscription Annual$199.001 Year
- Yearly Membership$199.001 Year









