VIP vs SignTrak

KARMA from VIP, which includes iDIG, is the beverage industry’s leading CRM and sales tool. Complete tasks, enter call logs, view reports, take photos and more while out in the trade. You must be using the VIP Route Accounting Software or VIP Supplier Reporting Services to use KARMA.

Point-of-Sale (POS) signage is a key element in selling beverages. Any beverage alcohol distributor worth their barley will tell you that. But what they might not be able to tell is what they’re actually getting from their POS efforts even though, in many cases, POS promotion is one of their biggest expenses. Without the tools to effectively manage POS marketing, beverage distributors are not getting the information needed to sell more product, increase profitability, or capture more market share. A POS strategy not based on data, it isn’t a strategy. It’s guessing. But the good news is that there’s an easy way to change that. SignTrak® is designed to take the guesswork out of POS marketing to help improve ROI by providing the information needed to develop more effective promotions all the way from ordering to deployment.