Hyperpure vs Barsana Magic

Hyperpure is an end-to-end sourcing platform for every kind of food business in India. It helps kitchens of all sizes access clean, high-quality ingredients and everyday essentials through a reliable, transparent, and consistent supply chain. Whether it is a home chef, home baker, street food vendor, tiffin service, party organiser, PG or hostel owner, café, canteen, cloud kitchen, caterer, hotel, or restaurant, every food business can now source everything it needs from one trusted platform. From fresh produce, poultry, seafood, and dairy to dry goods, spices, packaging materials, ready-to-cook items, and pre-cut vegetables, Hyperpure delivers all essentials through a strong farm-to-kitchen cold chain. Its Culinary Development Centre and Food Park also support partners with recipe standardisation, prep optimisation, and scalable menu innovation. Hyperpure now serves more than 2 lakh food businesses across 100 cities and continues to power kitchens wherever food is prepared and served. What We Do: Hyperpure provides food businesses with clean, high-quality ingredients and everyday kitchen essentials. This includes fresh produce, poultry, seafood, dairy, dry goods, spices, packaging materials, ready-to-cook gravies, pre-cut vegetables, and more. All products are sourced responsibly and delivered through a strong and reliable farm-to-kitchen cold chain. Hyperpure also supports partners through its Culinary Development Centre and Food Park, helping businesses standardise recipes, reduce prep time, test new ideas, and scale efficiently. Who We Serve: Hyperpure now supports more than 2 lakh food businesses across 100 cities, including: ▪ Home chefs and home bakers ▪ PG and hostel kitchens ▪ Canteens and institutional kitchens ▪ Caterers and tiffin services ▪ Street food vendors and food carts ▪ Party organisers and event kitchens ▪ Gaming parlours and cafés ▪ Restaurants, cloud kitchens, and hotels ▪ Any place where food is prepared and served If you cook food for people, Hyperpure is for you. Why Choose Hyperpure: Hyperpure is more than a supplier. It is a reliable backbone for food businesses of every size. ▪ Consistency you can trust: Clean sourcing, strict cold-chain handling, and kitchen-ready products that arrive predictably. ▪ Everything your kitchen needs: Fresh ingredients, frozen items, dry groceries, ready-to-cook solutions, pre-cuts, packaging, and more, all on one platform with transparent pricing. ▪ Support for innovation and growth: Expertise and facilities through the Culinary Development Centre and Food Park help partners innovate, optimise prep, and scale operations. ▪ Built for every kitchen: From a home kitchen doing 20 orders a week to a national chain serving thousands, Hyperpure supports growth without compromising on quality. ▪ Fourth party logistics (4PL) supply chain expertise: Hyperpure operates as a full farm-to-kitchen 4PL partner. It manages sourcing, warehousing, cold-chain operations, and last-mile delivery, creating a seamless and dependable end-to-end supply chain. Partner with Hyperpure! Power the next chapter of your kitchen, wherever that kitchen may be.

Barsana Magic reflects the story of tradition, devotion, and health. We are deeply dedicated to creating a strong connection between nature, farmers, and you. Partnering with farmers across the sacred land of Braj Bhumi and beyond, we cultivate sustainable organic farmland, ensuring the well-being of the ecosystem and the communities we work with. Our roots are embedded in Sanjeevani Organics, where we specialize in producing premium organic dairy and gourmet products with a commitment to purity and sustainability for the environment. This partnership allows us to bring you natural, ethically produced food that upholds the highest quality standards. Quality is our utmost concern and for the same every batch goes to stringent lab tests, so we can assure you the certified Organic Food basket to your kitchen. Our farmers are producers and religiously dedicated individuals working as a team for healthy living and a better planet. We support them with the knowledge and resources to practice organic and sustainable farming and domestication of Indian breed cows known for A2 quality milk, and they grow crops under National Organic Program (NOP) and National Programme for Organic Production (NPOP) standards with the help of trained food experts and doctors. By choosing Barsana Magic, you help the next generations by protecting the environment, supporting farmers, and bringing a touch of Magic of health & wellness into your home with pure, certified organic and natural dairy products. Our Milestone 2008 The Beginning of Sanjeevani Organics Sanjeevani Organics was founded with a mission to revolutionize agriculture through organic farming practices. The company began with a strong focus on sustainability and empowering local farmers to adopt eco-friendly methods of cultivation. 2012 Entering the Retail Sector After four years of establishing its presence in organic farming, Sanjeevani Organics entered the retail market. This was a major step towards bringing high-quality organic products directly to consumers, broadening its market reach. 2013 Partnering with Aditya Birla Retail Limited In a strategic partnership, Sanjeevani Organics became a key supplier of organic products to Aditya Birla Retail Limited. This collaboration enhanced the company's presence in the Indian market through the supply of organic products under the Aditya Birla brand. 2018 Facility Expansion in Bhagwanpur, Roorkee To meet rising demand and ensure better processing capabilities, Sanjeevani Organics expanded its infrastructure with a newly built processing unit in Bhagwanpur, Roorkee, Uttarakhand. This facility marked a new chapter of growth and innovation for the company. 2021 Further Expansion in Dehradun,Uttarakhand Continuing its growth trajectory, Sanjeevani Organics set up another state-of-the-art processing unit in Dehradun, Uttarakhand. This expansion boosted production capacity, enabling the company to serve larger markets both domestically and internationally. 2023 Recognition from the Uttarakhand Government In recognition of its efforts in strengthening the organic farming sector, Sanjeevani Organics received a prestigious Certificate of Appreciation from the Uttarakhand Government. This accolade highlighted the company’s contributions to sustainable agriculture in the region. 2023 Partnership with Amul (Banas Dairy) Another significant milestone was achieved when Sanjeevani Organics partnered with Amul (Banas Dairy) to supply organic products for the "Amul Organic" brand. This collaboration marked an important association with one of India's largest and most respected dairy brands. 2024 Launch of Organic Dairy Products under "Barsana Magic" Sanjeevani Organics made a bold move into the organic dairy market with the launch of cow milk in Tetra Pak packaging under the brand name "Barsana Magic." This new venture showcased the company’s commitment to diversifying its product range and delivering high-quality organic dairy options to consumers.