Comparison

Customer Connections vs LightspeedDMS

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Customer Connections

Enable texting on your main business phone number to increase customer engagement and conversion. This app also features photo sharing for customer loyalty and social proof, and a system to consistently grow online reviews for better local SEO.

Highlights
  • Enable texting on main business number
  • Increase prospect-to-customer conversion
  • Photo with Purchase feature
  • Automatic Facebook posting
  • Encourage customer photo sharing
  • Grow online reviews
  • Improve Local SEO
Features
Read full description

The rise in telemarketing and SPAM calls has lead to consumers rejecting more and more business calls. Both prospects and consumers prefer texting a business at their leisure instead of calling. Now you can enable texting on your main business phone number and increase prospect-to-customer conversion ratio. Customer Connections also includes a Photo with Purchase feature that texts customers a picture at time of purchase. A picture is worth a thousand words and preserving their happy moment with your business increases customer loyalty. We automatically post the photo to your business Facebook page, which adds great 'social proof' content. Then, we increase your reach to prospects by asking customers to share the happy photo of their purchase with friends and family. In addition, Customer Connections grows online reviews. 95% of shoppers read online reviews before buying, 93% of consumers use reviews to determine if a business is good or bad. Online reviews are a significant source of Local SEO. Therefore, your business must have a system to consistently grow reviews.

About

LightspeedDMS

Access and manage your dealership information conveniently from your mobile device. This secure app offers intuitive integration with a comprehensive dealer management system, designed to enhance productivity and profitability for Powersports, RV, Marina, and Marine businesses.

Highlights
  • Mobile dealership information access
  • Secure dealer management system integration
  • Manage business anywhere, anytime
  • Intuitive user interface
  • Supports Powersports, RV, Marina, Marine dealers
Features
Read full description

Welcome to the new LightspeedDMS app! The LightspeedDMS app is a new convenient way of accessing your dealership information to help manage your business anywhere, anytime on your mobile device. It provides a fast, intuitive, and secure mobile integration to the LightspeedDMS dealer management system. The LightspeedDMS app is available free of charge to all dealers running the LightspeedDMS application. Features will display based on modules purchased. INSTALL The Lightspeed app is only available to LightspeedDMS customers. Check for your Dealer ID and Remote Authorization Password found in the LightspeedDMS desktop application under the Help - System Info menu. You will need to enter this information only once when using the application for the first time. Each subsequent time upon entering the application you will be asked for your LightspeedDMS username and password. LIGHTSPEEDDMS COMPREHENSIVE DEALER MANAGEMENT SOLUTIONS LightspeedDMS specializes in Powersports, RV, Marina and Marine Dealer Management Software. The LightspeedDMS dealer software helps dealers maximize: parts inventory control, business processes, sales management control, service management control, rental management, Customer Experience Management (CEM) and dealer profitability. LightspeedDMS helps dealers increase dealership productivity and improve dealership efficiency resulting in increased profitability. DMS INDUSTRY EXPERTISE With unsurpassed industry knowledge LightspeedDMS creates innovative dealer management solutions that help Powersports, RV, Marina and Marine dealerships manage their business profitably. LightspeedDMS's dealer management systems provide tools for dealers to focus on their customers. *Don't have LightspeedDMS for the desktop? Visit https://www.lightspeeddms.com or call 1-800-521-0300

Screenshots

Customer Connections4 screens
LightspeedDMS4 screens

Verdict

The call

The clearest difference is review sentiment: Customer Connections at 100% against LightspeedDMS's 23%. Customer Connections also leads on rating (5.0 vs 2.4) and iOS requirement (11.0 vs 16.4). LightspeedDMS's advantage is ratings volume (75 vs 5). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Customer Connections holds the better App Store score, 5.0 against 2.4. That said, the two scores are not equally well evidenced: LightspeedDMS has 75 ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 100% of Customer Connections's written reviews are positive against 23% of LightspeedDMS's.

UpkeepUpdate frequency

Customer Connections ships an update every 6 weeks, LightspeedDMS every 4 weeks. The most recent releases landed on October 24, 2026 and October 22, 2026 respectively.

Scorecard4 real differences · 6 level
Customer Connections versus LightspeedDMS: the parameters behind the verdict, then further details
ParameterCustomer ConnectionsLightspeedDMS
PriceFreeFree
Rating5.0 (5 ratings) — better2.4 (75 ratings)
Positive reviews100.0% of reviews — better22.9% of reviews
Number of ratings575 — better
Update frequencyEvery 6 weeksEvery 4 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS11.0 — better16.4
Further details — not scored
Size28 MB96 MB
Age rating4+4+
DeveloperDealership Elearning, IncLightspeedDMS LLC

Customer experience

Customer Connections

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

LightspeedDMS

All ratings75 ratings
Positive30.7%
Neutral6.7%
Negative62.7%
Written reviews35 reviews
Positive22.9%
Neutral8.6%
Negative68.6%

In-app purchases

None

Customer Connections

No in-app purchases

None

LightspeedDMS

No in-app purchases

Questions

Is Customer Connections free?
Customer Connections is free to download, with no in-app purchases.
Is LightspeedDMS free?
LightspeedDMS is free to download, with no in-app purchases.
Which has better reviews, Customer Connections or LightspeedDMS?
Customer Connections is rated higher. Customer Connections averages 5.0 out of 5 from 5 ratings, while LightspeedDMS averages 2.4 from 75 ratings.
Do Customer Connections or LightspeedDMS have ads?
Neither Customer Connections nor LightspeedDMS shows ads.
Which is updated more often, Customer Connections or LightspeedDMS?
Customer Connections ships an update every 6 weeks, and LightspeedDMS every 4 weeks. Most recently, Customer Connections was updated on October 24, 2026 and LightspeedDMS on October 22, 2026.

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