12th Tribe vs Beginning Boutique US
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
12th Tribe
Discover curated women's fashion, from trend-driven outfits to everyday essentials. Find inspiration for every occasion and shop new arrivals with exclusive app perks. Enjoy a seamless shopping experience with fast checkout.
- Trend-driven outfits
- Curated looks for every occasion
- Early access to new arrivals
- App-exclusive perks
- Fast and easy checkout
- Outfit inspiration
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Discover 12th Tribe — the women’s fashion app for trend-driven outfits, everyday essentials, and curated looks for every moment. From bachelorette outfits, wedding guest dresses, vacation looks, festival fashion, and date-night styles, find outfit inspiration and shop women’s clothing designed to stand out. Be first to shop new arrivals, explore head-to-toe styling, and enjoy a seamless fashion shopping experience made for wherever life takes you. Why Download the 12th Tribe App? • Early Access to New Arrivals – Shop trending women’s fashion before anyone else • App-Exclusive Perks – VIP access to collabs, contests & secret sales • Fast & Easy Checkout – Because the best outfits never wait • Outfit Inspiration – Styled looks for every occasion, season & vibe Download the 12th Tribe fashion app today and get 15% off your first order. Your next iconic outfit is just a tap away.
Beginning Boutique US
Discover on-trend women's fashion with exclusive app offers, new styles weekly, and convenient shopping options. Enjoy fast shipping, easy returns, and buy now, pay later features.
- App-exclusive offers
- New styles weekly
- Fast shipping
- Easy 30-day returns
- Buy now, pay later options
- Rewards program
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The Beginning Boutique app is your go-to place for women’s clothing. If you love shopping and are looking for on-trend, fashionable styles, you’ve come to the right place! Our BB Exclusive range is designed in Aus for our besties worldwide (that’s you!). APP-EXCLUSIVE OFFERS Take advantage of some amazing app-only offers including FREE gifts with purchase, app-only competitions, and early access to sales and discounts. Plus, join our rewards program to get rewarded while you shop. NEW STYLES EVERY WEEK New women’s clothes drop every week! From formal to festival, party to prom, we’ll keep you looking cute. FAST SHIPPING, EASY RETURNS Same day dispatch on Monday-Friday means you get your packages sooner. Choose express shipping to get your goodies FAST. We also offer easy 30-day returns for store credit or exchange. BUY NOW, PAY LATER Get your new outfit now and pay it off in easy instalments. You can shop with confidence using our secure checkout. See you in the app!
Screenshots
Verdict
The clearest difference is rating: Beginning Boutique US at 4.8 against 12th Tribe's 4.3. Beginning Boutique US also leads on ads (none vs shown) and ratings volume (436 vs 4). On price, update cadence, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Beginning Boutique US holds the better App Store score, 4.8 against 4.3. That said, the two scores are not equally well evidenced: Beginning Boutique US has 436 ratings behind it against 4, so its average is the more settled of the two. Written reviews point the same way: 46% of 12th Tribe's written reviews are positive against 63% of Beginning Boutique US's.
12th Tribe ships an update fortnightly, Beginning Boutique US every 2 weeks. The most recent releases landed on November 2, 2026 and November 3, 2026 respectively.
| Parameter | 12th Tribe | Beginning Boutique US |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (4 ratings) | 4.8 (436 ratings) — better |
| Positive reviews | 46.2% of reviews | 62.5% of reviews — better |
| Number of ratings | 4 | 436 — better |
| Update frequency | Fortnightly | Every 2 weeks — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 16.4 | 16.4 |
| Further details — not scored | ||
| Size | 92 MB | 83 MB |
| Age rating | 4+ | 4+ |
| Developer | 12th Tribe | Beginning Boutique |
Customer experience
12th Tribe
Beginning Boutique US
User reviews
12th Tribe
From 4 App Store ratingsWhat we love
- 💗 High-quality designs
- 🛍️ Enjoyable shopping experience
- ⭐ Functional and user-friendly app
Room to improve
- 💰 Expensive pricing
- 🚫 Limited size options
- 🔍 Buggy app features
Beginning Boutique US
From 436 App Store ratingsWhat we love
- 👍 App is easy to navigate
- 👍 User-friendly interface
- 💖 Clothes are cute and trendy
- ✨ Great style and quality
- 🚀 Ships really fast to the US
Room to improve
- 😞 Refused refund for tried-on dresses
- 😞 Lost package not refunded
- 😞 Delivery issues with USPS
- 😞 Never on time for orders
- 😞 Payment verification issues
Bugs and requests
12th Tribe
Reported bugs
3 issues- App crashes and resets during sales
- Issues with address verification
- Inability to view product details
Requested features
3 requests- Expand size range
- Improve app stability and performance
- Offer more transparent return policies
Beginning Boutique US
Reported bugs
2 issues- Payment verification fails repeatedly
- Order delivery delays
Requested features
3 requests- Improve handling of lost/undelivered packages
- Streamline payment verification process
- Offer alternative shipping solutions when USPS fails
In-app purchases
12th Tribe
No in-app purchases
Beginning Boutique US
No in-app purchases
Questions
Is 12th Tribe free?
Is Beginning Boutique US free?
Which has better reviews, 12th Tribe or Beginning Boutique US?
Do 12th Tribe or Beginning Boutique US have ads?
Which is updated more often, 12th Tribe or Beginning Boutique US?
Other comparisons
