Affinity CRM vs Markets Group

Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle. Built on a decade of proprietary relationship and deal data, Affinity automatically captures interactions, maps your firm's network, and surfaces the connections that move deals forward. The Affinity app keeps that intelligence with you between meetings. Check a contact's history, log a note, or see who on your team has the strongest connection to a company, all from your phone. Ascend, Affinity's agent platform, handles the procedural work at every deal stage so your team can focus on the judgment-intensive work that drives returns. Trusted by more than 3,300 private capital firms, Affinity transforms relationship capital into a measurable competitive advantage. Learn more at affinity.co.

Markets Group produces in-person and virtual forums that help the investment management industry engage face to face. Founded in 2009, Markets Group brings together the investment management community for peer driven thought leadership experiences that provides a platform education, business development and networking. With a track record of over 800+ events in more than 30 countries our Forums present a unique opportunity for managers and investors to achieve a premium return on their time. Features - 1 -1 Networking - Chat with other attendees - Personalised Agenda