Affinity CRM vs Grata Go

Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle. Built on a decade of proprietary relationship and deal data, Affinity automatically captures interactions, maps your firm's network, and surfaces the connections that move deals forward. The Affinity app keeps that intelligence with you between meetings. Check a contact's history, log a note, or see who on your team has the strongest connection to a company, all from your phone. Ascend, Affinity's agent platform, handles the procedural work at every deal stage so your team can focus on the judgment-intensive work that drives returns. Trusted by more than 3,300 private capital firms, Affinity transforms relationship capital into a measurable competitive advantage. Learn more at affinity.co.

Grata Go, Grata's mobile app, puts company profiles in the palm of your hand - anywhere, anytime. Designed for busy M&A executives on the go, Grata Go helps you to make the most of private company data. Your go-to for M&A data The days of bouncing around LinkedIn, Crunchbase, and Google are over. With Grata Go, you can instantly access Grata’s 12M+ profiles right from your phone. Designed for Meeting Prep Back-to-back Zooms again? Management meetings? Investment committee meetings? At a conference? Now you can access Grata on the go too. Always be up-to-date on key M&A data like company size, growth, recent funding, executives, and more. Making the Curious Smarter Just heard about a new company? Need the inside scoop on an M&A deal? Grata Go is your Go-To for everything you need to know. Grata Go gives you access to company profiles. For full functionality, you can access the Grata platform at search.grata.com.