MacrosFirst vs FF Coach
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MacrosFirst
Easily track your daily calorie and macronutrient intake with a comprehensive food logger and meal planner. Features include barcode scanning, custom goal setting, and progress analysis to help you achieve your fitness objectives.
- Custom macro and meal goals
- Auto-calculate serving sizes
- Barcode scanner for food logging
- Scan nutrition labels
- Detailed macro and nutrient breakdowns
- Progress reports and body weight trends
- Share meals and connect with friends
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MacrosFirst is the macro tracker that learns your metabolism. It calculates how many calories you really burn from your food log and weight trend, then updates your calorie and macro targets every week so you keep making progress toward your goal. Log meals in seconds with AI, a barcode scanner, and 4+ million verified foods. [ TARGETS THAT ADAPT TO YOU ] • Autopilot: MacrosFirst sets your calories, protein, carbs, and fat, then updates them in weekly check-ins. • Copilot: MacrosFirst sets your weekly calorie budget and you set the macros for each day of the week. • Manual: set your own targets for each day of the week, great for carb cycling or training and rest days. • Your pace is a percentage of body weight per week, so targets stay realistic as your weight changes. Built on validated, peer-reviewed models with guidance from a metabolism scientist formerly at the National Institutes of Health (NIH). [ LOG FOODS & MEALS IN SECONDS ] • Search 4+ million verified foods or scan a barcode. • Scan a nutrition label to add a new food without typing. • Daily Meals: set up your meal schedule once, including recurring foods, and it appears in your Journal every day. • Copy meals or whole days, save meals and recipes, or quick-add calories and macros. • Auto-calculate serving sizes to hit an exact macro target. • Count alcohol as carbs, fat, or both so calories and macros always line up. [ AI FOOD SEARCH ] • Describe a meal by voice or text, paste a recipe, or snap a photo. AI finds each food, even the cooking oil you can't see, and matches it to our verified database. [ 57 NUTRIENTS, NOT JUST MACROS ] • 28,000+ lab-tested Core Foods from the USDA and research databases, with data for up to 57 nutrients. • Track vitamins, minerals, fiber, and more against automatic targets based on your calorie target, age, and sex. • See which foods drive each nutrient with Top Sources. [ SEE YOUR REAL PROGRESS ] • Trend weight smooths out daily swings to show where you're really heading. • Track steps and water alongside your nutrition. [ LOG FROM ANYWHERE ] • Apple Watch app, Home and Lock Screen widgets, and Siri Shortcuts for hands-free logging. • Sync food, water, weight, and steps with Apple Health. [ SHARE & STAY CONNECTED ] • Follow friends and family to see their logs, or let your coach follow you. Share foods, meals, and recipes in a tap. ▶ GET EVEN MORE WITH MACROSFIRST PLUS ◀ • Autopilot, Copilot, weekly check-ins, and Expenditure charts. • AI Food Search by voice, text, or photo. • Different Daily Meals for each weekday, plus recurring foods. • Custom nutrient targets, plus nutrient trends and reports for any date range. • Macro Math: calories that always match your macros, even when labels don't. • Import recipes from any website. • Export to Excel or sync daily totals to Google Sheets. • Personal API access to build your own apps and dashboards. • Meal and day notes, unlimited friends, and priority VIP support. ▶ SUBSCRIPTION PRICING & TERMS ◀ MacrosFirst is free to download and use. MacrosFirst Plus is an optional auto-renewing subscription you can cancel anytime in your App Store account settings. Privacy & Security Policy: https://www.macrosfirst.com/privacy-policy.html Terms of Use: https://www.macrosfirst.com/terms.html
FF Coach
This app helps clients adhere to healthy habits set by their personal coach. It sends reminders and prompts for yes/no compliance checks. It also integrates with HealthKit to sync activity and step data.
- Habit compliance tracking
- Coach-assigned healthy habits
- Push notification reminders
- Yes/No compliance prompts
- HealthKit activity sync
- Step data integration
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The FF Coach app is designed for clients of trainers who have enrolled in the FF Coach program. The app will send push notifications and prompt clients to answer yes/no question in regards to comply with healthy habits sent by your coach. WHO CAN USE THE APP Clients can only use the app if they are working with a FF Coach coach. If you are a FF Coach client, please contact your coach to receive your invite and login credentials to be able to use this app. The FF Coach app allows access to HealthKit, allowing clients to automatically pull in their activity and steps data from Apple Health to their app.
Screenshots
Verdict
The clearest difference is in-app purchases: FF Coach at none against MacrosFirst's 9. FF Coach also leads on ads (none vs shown). MacrosFirst's advantage is update cadence (weekly vs every 5 weeks) and ratings volume (24K vs 4). On price, rating, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MacrosFirst sells 7 in-app purchases, starting at $11.99 per month. FF Coach asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.9 for MacrosFirst against 5.0 for FF Coach. That said, the two scores are not equally well evidenced: MacrosFirst has 24K ratings behind it against 4, so its average is the more settled of the two.
MacrosFirst ships an update weekly, FF Coach every 5 weeks. The most recent releases landed on November 6, 2026 and November 2, 2026 respectively.
| Parameter | MacrosFirst | FF Coach |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (24K ratings) | 5.0 (4 ratings) — better |
| Positive reviews | 73.9% of reviews | — |
| Number of ratings | 24K — better | 4 |
| Update frequency | Weekly — better | Every 5 weeks |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #95 — better | — |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 16.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 222 MB | 43 MB |
| Age rating | 12+ | 4+ |
| Developer | MacrosFirst, Inc. | Functional Fitness |
Customer experience
MacrosFirst
FF Coach
Bugs and requests
MacrosFirst
Reported bugs
3 issues- Search function not working properly
- Time zone issues causing date discrepancies
- Scanning feature recording incorrect nutrition info
Requested features
5 requests- Integration with Apple Health
- Ability to share meals/recipes with friends
- Customizable macro goals (e.g., carb cycling)
- Improved reporting and progress tracking
- Option to submit food data corrections
FF Coach
Not enough reviews yet to summarise bugs or requests.
In-app purchases
MacrosFirst
- MacrosFirst Premium7 Days trial2 variants$11.991 Month
- MacrosFirst Premium14 Days trial2 variants$11.991 Month
- MacrosFirst Premium7 Days trial$41.991 Year
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- MacrosFirst Premium7 Days trial$71.991 Year
- MacrosFirst Premium14 Days trial$71.991 Year
- MacrosFirst Premium7 Days trial$79.991 Year
- MacrosFirst Premium14 Days trial$79.991 Year
FF Coach
No in-app purchases
Questions
Is MacrosFirst free?
Is FF Coach free?
Which has better reviews, MacrosFirst or FF Coach?
Do MacrosFirst or FF Coach have ads?
Which is updated more often, MacrosFirst or FF Coach?
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