MacrosFirst vs FF Coach
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MacrosFirst
This app helps users track their food intake, calories, and macronutrients to achieve health and fitness goals. It offers features like custom goal setting, automatic serving size calculation, and quick food logging via barcode scanning or label analysis. Users can also monitor progress, share meals, and even convert alcohol calories into macro equivalents.
- Custom macro goal setting
- Automatic serving size calculation
- Barcode and label scanning for food logging
- Detailed macro and nutrient tracking
- Progress analysis and trend reporting
- Meal sharing and social support
- Alcohol calorie conversion
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MacrosFirst is the most powerful macro tracker, food logger, calorie counter, and meal planner—designed to help you easily achieve your health and fitness goals, no matter your diet or fitness level. [ SET & TRACK YOUR MACRO GOALS ] • Create custom daily and meal-level macro goals, including unlimited custom meals, to fit any schedule or diet plan. [ AUTO-CALCULATE SERVING SIZES ] • Automatically calculate serving sizes to hit your specific macro targets with precision. [ LOG FOODS & MEALS IN SECONDS ] • Search a database of over 3M+ verified foods or scan barcodes with the barcode scanner for quick, accurate tracking—and easily copy meals or entire days between dates. [ SCAN NUTRITION LABELS ] • Instantly import nutrition facts by scanning food labels with your camera—no manual entry required. [ TRACK MACROS & NUTRIENTS ] • Get detailed breakdowns of calories, protein, carbs, fats, and more, and customize your view to track the metrics that matter most. [ ANALYZE YOUR PROGRESS ] • Track body weight trends and compare them with your food intake over time using detailed progress reports. [ SHARE MEALS & STAY CONNECTED ] • Share meals, foods, and recipes with friends and family, and view their daily logs for mutual support. [ CONVERT ALCOHOL INTO MACROS ] • Allocate alcohol calories as carbs, fat, or a combination of both, keeping your calorie and macro tracking perfectly aligned. ▶ GET EVEN MORE WITH PREMIUM ◀ [ UNLIMITED DAILY GOALS ] • Set personalized macro targets for specific days, perfect for carb cycling or training and rest days. [ SMARTER FOOD SEARCH ] • Find foods fast using AI—just describe your meal with voice or text, or snap a photo of your plate. [ PERSONALIZED EXPERIENCE ] • Save meal and day notes, and use Extra Meals to track unplanned or one-off meals seamlessly. [ ANALYZE YOUR NUTRIENT TRENDS ] • View nutrient trends and averages over any date range to track long-term progress and insights. [ SAVE & EXPORT DATA ] • Export your meal history to Excel or sync your data to Google Sheets for a deeper analysis of your nutrition. [ IMPORT RECIPES ] • Import recipes from any website, complete with ingredients and step-by-step instructions. [ MACRO MATH CALORIE REPORTING ] Calculate calories based on the actual macros to ensure that calories and macros always match, even when nutrition labels are inconsistent. [ UNLIMITED CONNECTIONS ] • Follow unlimited friends and share your progress, meals, and nutrition insights with your support network. [ VIP SUPPORT ] • Enjoy priority VIP support for Premium subscribers, ensuring your questions and needs are addressed promptly. ▶ SUBSCRIPTION PRICING & TERMS ◀ MacrosFirst is free to download and use, with optional Premium features available through auto-renewing subscriptions. Privacy & Security Policy: https://www.macrosfirst.com/privacy-policy.html Terms of Use: https://www.macrosfirst.com/terms.html
FF Coach
This app helps clients adhere to healthy habits set by their personal coach. It sends reminders and prompts for yes/no compliance checks. It also integrates with HealthKit to sync activity and step data.
- Habit compliance tracking
- Coach-assigned healthy habits
- Push notification reminders
- Yes/No compliance prompts
- HealthKit activity sync
- Step data integration
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The FF Coach app is designed for clients of trainers who have enrolled in the FF Coach program. The app will send push notifications and prompt clients to answer yes/no question in regards to comply with healthy habits sent by your coach. WHO CAN USE THE APP Clients can only use the app if they are working with a FF Coach coach. If you are a FF Coach client, please contact your coach to receive your invite and login credentials to be able to use this app. The FF Coach app allows access to HealthKit, allowing clients to automatically pull in their activity and steps data from Apple Health to their app.
Screenshots
Verdict
The clearest difference is in-app purchases: FF Coach at none against MacrosFirst's 9. FF Coach also leads on ads (none vs shown). MacrosFirst's advantage is ratings volume (22K vs 4) and update cadence (weekly vs every 5 weeks). On price, rating, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. MacrosFirst sells 7 in-app purchases, starting at $11.99 per month. FF Coach asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.9 for MacrosFirst against 5.0 for FF Coach. That said, the two scores are not equally well evidenced: MacrosFirst has 22K ratings behind it against 4, so its average is the more settled of the two.
MacrosFirst ships an update weekly, FF Coach every 5 weeks. Both last shipped on September 25, 2026.
| Parameter | MacrosFirst | FF Coach |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (22K ratings) | 5.0 (4 ratings) — better |
| Positive reviews | 74.7% of reviews | — |
| Number of ratings | 22K — better | 4 |
| Update frequency | Weekly — better | Every 5 weeks |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Freemium | Free — better |
| Best chart rank | #86 — better | — |
| Devices | iPhone, iPad, Apple Watch | iPhone, iPad, iPod |
| Requires iOS | 16.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 209 MB | 43 MB |
| Age rating | 12+ | 4+ |
| Developer | MacrosFirst, Inc. | Functional Fitness |
Customer experience
MacrosFirst
FF Coach
Bugs and requests
MacrosFirst
Reported bugs
3 issues- Search function not working properly
- Time zone issues causing date discrepancies
- Scanning feature recording incorrect nutrition info
Requested features
5 requests- Integration with Apple Health
- Ability to share meals/recipes with friends
- Customizable macro goals (e.g., carb cycling)
- Improved reporting and progress tracking
- Option to submit food data corrections
FF Coach
Not enough reviews yet to summarise bugs or requests.
In-app purchases
MacrosFirst
- MacrosFirst Premium7 Days trial2 variants$11.991 Month
- MacrosFirst Premium14 Days trial2 variants$11.991 Month
- MacrosFirst Premium7 Days trial$41.991 Year
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- MacrosFirst Premium7 Days trial$71.991 Year
- MacrosFirst Premium14 Days trial$71.991 Year
- MacrosFirst Premium7 Days trial$79.991 Year
- MacrosFirst Premium14 Days trial$79.991 Year
FF Coach
No in-app purchases
Questions
Is MacrosFirst free?
Is FF Coach free?
Which has better reviews, MacrosFirst or FF Coach?
Do MacrosFirst or FF Coach have ads?
Which is updated more often, MacrosFirst or FF Coach?
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