Comparison

MacrosFirst vs Macro Coach

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

MacrosFirst

This app intelligently adapts your calorie and macro targets based on your metabolism and weight trends. Log meals quickly with AI, barcode scanning, and a vast food database. Track over 50 nutrients, monitor progress, and sync with health platforms.

Highlights
  • Adaptive calorie and macro targets
  • AI-powered food logging
  • Barcode scanner
  • Extensive verified food database
  • Track 57 nutrients
  • Weight trend analysis
  • Sync with Apple Health
Features
Read full description

MacrosFirst is the macro tracker that learns your metabolism. It calculates how many calories you really burn from your food log and weight trend, then updates your calorie and macro targets every week so you keep making progress toward your goal. Log meals in seconds with AI, a barcode scanner, and 4+ million verified foods. [ TARGETS THAT ADAPT TO YOU ] • Autopilot: MacrosFirst sets your calories, protein, carbs, and fat, then updates them in weekly check-ins. • Copilot: MacrosFirst sets your weekly calorie budget and you set the macros for each day of the week. • Manual: set your own targets for each day of the week, great for carb cycling or training and rest days. • Your pace is a percentage of body weight per week, so targets stay realistic as your weight changes. Built on validated, peer-reviewed models with guidance from a metabolism scientist formerly at the National Institutes of Health (NIH). [ LOG FOODS & MEALS IN SECONDS ] • Search 4+ million verified foods or scan a barcode. • Scan a nutrition label to add a new food without typing. • Daily Meals: set up your meal schedule once, including recurring foods, and it appears in your Journal every day. • Copy meals or whole days, save meals and recipes, or quick-add calories and macros. • Auto-calculate serving sizes to hit an exact macro target. • Count alcohol as carbs, fat, or both so calories and macros always line up. [ AI FOOD SEARCH ] • Describe a meal by voice or text, paste a recipe, or snap a photo. AI finds each food, even the cooking oil you can't see, and matches it to our verified database. [ 57 NUTRIENTS, NOT JUST MACROS ] • 28,000+ lab-tested Core Foods from the USDA and research databases, with data for up to 57 nutrients. • Track vitamins, minerals, fiber, and more against automatic targets based on your calorie target, age, and sex. • See which foods drive each nutrient with Top Sources. [ SEE YOUR REAL PROGRESS ] • Trend weight smooths out daily swings to show where you're really heading. • Track steps and water alongside your nutrition. [ LOG FROM ANYWHERE ] • Apple Watch app, Home and Lock Screen widgets, and Siri Shortcuts for hands-free logging. • Sync food, water, weight, and steps with Apple Health. [ SHARE & STAY CONNECTED ] • Follow friends and family to see their logs, or let your coach follow you. Share foods, meals, and recipes in a tap. ▶ GET EVEN MORE WITH MACROSFIRST PLUS ◀ • Autopilot, Copilot, weekly check-ins, and Expenditure charts. • AI Food Search by voice, text, or photo. • Different Daily Meals for each weekday, plus recurring foods. • Custom nutrient targets, plus nutrient trends and reports for any date range. • Macro Math: calories that always match your macros, even when labels don't. • Import recipes from any website. • Export to Excel or sync daily totals to Google Sheets. • Personal API access to build your own apps and dashboards. • Meal and day notes, unlimited friends, and priority VIP support. ▶ SUBSCRIPTION PRICING & TERMS ◀ MacrosFirst is free to download and use. MacrosFirst Plus is an optional auto-renewing subscription you can cancel anytime in your App Store account settings. Privacy & Security Policy: https://www.macrosfirst.com/privacy-policy.html Terms of Use: https://www.macrosfirst.com/terms.html

About

Macro Coach

This app offers personalized AI-driven coaching for nutrition and fitness. Log meals by typing, voice, or photo, and receive guidance on your daily targets and progress. It also provides workout plans and social challenges to keep you motivated.

Highlights
  • AI food logging via text, voice, or photo
  • Personalized coaching and guidance
  • Customizable workout plans
  • Meal plans and grocery lists
  • Social challenges and leaderboards
  • Progress tracking and weekly reviews
Read full description

Most trackers just count. Macro Coach coaches. Say what you ate or snap a photo, and it's logged. Ask your coach anything. It's all built on the coaching of Lindsey Ray, MS RD LD, a registered dietitian. No strict rules and no foods off limits. LOG A MEAL ANY WAY YOU WANT Search foods, scan a barcode or quick add. Save favorites and your own recipes for one-tap logging, and see the calories and macros you have left all day. With Plus, snap your plate or a nutrition label, or just say what you ate. Something off? Tell your coach and it's fixed. EAT OUT WITHOUT THE GUESSWORK With Plus, scan a menu or name the restaurant and see the dishes that fit what you have left today. MEAL PLANS THAT DECIDE DINNER FOR YOU With Plus, get a weekly plan built for your macros, a grocery list sorted by aisle and one-tap logging. Lindsey reviews every recipe. Filter by air fryer, vegetarian or vegan, or import any recipe from a link. A COACH IN YOUR CORNER With Plus, Coach Chat answers questions about your day, your macros and what to eat next, in Lindsey's approach. Talk or type. It knows your targets, today's log and your weight trend, and it can fix your log for you. Pick a habit with your coach and get a reminder right before it. The evening check-in logs a busy day in one conversation. TRAIN WITH A PLAN Eleven free programs for the gym or home, from strength to walking, or build your own. Log set by set with your next weight filled in and a rest timer. With Plus, your coach joins the workout. Ask how long to rest or whether to go heavier. BETTER WITH FRIENDS Invite friends with your own link and start a challenge, or join Lindsey's monthly one. Log every day, hit your protein, reach a step goal or work out. Teams, cheers and a leaderboard that never shows anyone's weight. Share your week or a workout as a story card, or send a friend a recipe or your program. Invite someone new, and once they log 3 days in their first week, you both get 7 days of Plus. SEE THE PROGRESS ADD UP Your weight trend, streaks, trophies and the Coach's Pass, which keeps one missed day a week from breaking your streak. With Plus, a weekly review with your coach's read on the week, and Beyond the Macros for fiber, vitamins and minerals. With Plus, home screen widgets and "Hey Siri, log a meal in Macro Coach". In English and Spanish. ALWAYS FREE Logging by search, barcode, manual or quick entry Favorites, My Recipes and What Fits Water, weight, steps and workouts, with Apple Health sync Every training program, including the ones you build Friends, challenges, leaderboards and sharing Weekly snapshot, monthly recap, trophies and streaks The nutrition report on screen Week 1 of Lindsey's 16-week course TRY EVERYTHING FREE FOR A WEEK Your first week of everything is on us, starting the day you first sign in. No purchase or card needed, and it never turns into a paid plan on its own. After that, Plus keeps the AI coach, photo and voice logging, meal plans, reviews, Lindsey's full course, the workout coach, widgets, Siri and more. Plus is $6.99 a month or $49.99 a year in the US, and prices may vary by country. Payment is charged to your Apple Account when you confirm the purchase. Plus renews automatically unless you cancel at least 24 hours before the current period ends. Cancel anytime in your App Store account settings. Fair-use limits apply to AI features. Terms of Use https://macrocoach.io/terms-service Privacy Policy https://macrocoach.io/privacy-policy BUILT BY A DIETITIAN The coach in Macro Coach is AI, built on Lindsey's approach and her own answers. It is for general wellness, not medical advice, and using the app does not create a dietitian-client relationship. Talk with your doctor before you start a weight-loss plan. Macro Coach is for adults 18 and over. Want one-on-one help from Lindsey's dietitian team? See if your insurance covers it, right in the app. Download Macro Coach and make this the time it finally sticks.

Screenshots

MacrosFirst4 screens
Macro Coach4 screens

Verdict

The call

The clearest difference is ads: Macro Coach at none against MacrosFirst's shown. Macro Coach also leads on review sentiment (100% vs 74%). MacrosFirst's advantage is ratings volume (24K vs 23) and update cadence (weekly vs fortnightly). On price, rating, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. MacrosFirst sells 7 in-app purchases, starting at $11.99 per month and Macro Coach sells 2 in-app purchases, starting at $6.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for MacrosFirst against 5.0 for Macro Coach. That said, the two scores are not equally well evidenced: MacrosFirst has 24K ratings behind it against 23, so its average is the more settled of the two. Written reviews are what separate them: 74% of MacrosFirst's written reviews are positive against 100% of Macro Coach's.

UpkeepUpdate frequency

MacrosFirst ships an update weekly, Macro Coach fortnightly. The most recent releases landed on November 10, 2026 and November 7, 2026 respectively.

Scorecard5 real differences · 6 level
MacrosFirst versus Macro Coach: the parameters behind the verdict, then further details
ParameterMacrosFirstMacro Coach
PriceFreeFree
Rating4.9 (24K ratings)5.0 (23 ratings) — better
Positive reviews73.6% of reviews100.0% of reviews — better
Number of ratings24K — better23
Update frequencyWeekly — betterFortnightly
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#80 — better—
DevicesiPhone, iPad, Apple Watch — betteriPhone, iPad
Requires iOS16.0 — better16.4
Further details — not scored
Size222 MB74 MB
Age rating12+17+
DeveloperMacrosFirst, Inc.LINDSEY MICHAEL MS RDN LLC

Customer experience

MacrosFirst

All ratings23,659 ratings
Positive97.2%
Neutral1.5%
Negative1.3%
Written reviews530 reviews
Positive73.6%
Neutral6.4%
Negative20.0%

Macro Coach

All ratings23 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews12 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

MacrosFirst

Reported bugs

3 issues
  • Search function not working properly
  • Time zone issues causing date discrepancies
  • Scanning feature recording incorrect nutrition info

Requested features

5 requests
  • Integration with Apple Health
  • Ability to share meals/recipes with friends
  • Customizable macro goals (e.g., carb cycling)
  • Improved reporting and progress tracking
  • Option to submit food data corrections

Macro Coach

Not enough reviews yet to summarise bugs or requests.

In-app purchases

7 purchases

MacrosFirst

Subscriptions7
  • MacrosFirst Premium7 Days trial2 variants$11.991 Month
  • MacrosFirst Premium14 Days trial2 variants$11.991 Month
  • MacrosFirst Premium7 Days trial$41.991 Year
Show 4 more
  • MacrosFirst Premium7 Days trial$71.991 Year
  • MacrosFirst Premium14 Days trial$71.991 Year
  • MacrosFirst Premium7 Days trial$79.991 Year
  • MacrosFirst Premium14 Days trial$79.991 Year
2 purchases

Macro Coach

Subscriptions2
  • Macro Coach Plus Monthly$6.991 Month
  • Macro Coach Plus Yearly$49.991 Year

Questions

Is MacrosFirst free?
MacrosFirst is free to download, with in-app purchases available.
Is Macro Coach free?
Macro Coach is free to download, with in-app purchases available.
Which has better reviews, MacrosFirst or Macro Coach?
Macro Coach is rated higher. MacrosFirst averages 4.9 out of 5 from 24K ratings, while Macro Coach averages 5.0 from 23 ratings.
Do MacrosFirst or Macro Coach have ads?
MacrosFirst shows ads; Macro Coach does not.
Which is updated more often, MacrosFirst or Macro Coach?
MacrosFirst ships an update weekly, and Macro Coach fortnightly. Most recently, MacrosFirst was updated on November 10, 2026 and Macro Coach on November 7, 2026.

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