Comparison

MacrosFirst vs AM Coached

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

MacrosFirst

This app helps users track their food intake, calories, and macronutrients to achieve health and fitness goals. It offers features like custom goal setting, automatic serving size calculation, and quick food logging via barcode scanning or label analysis. Users can also monitor progress, share meals, and even convert alcohol calories into macro equivalents.

Highlights
  • Custom macro goal setting
  • Automatic serving size calculation
  • Barcode and label scanning for food logging
  • Detailed macro and nutrient tracking
  • Progress analysis and trend reporting
  • Meal sharing and social support
  • Alcohol calorie conversion
Features
Read full description

MacrosFirst is the most powerful macro tracker, food logger, calorie counter, and meal planner—designed to help you easily achieve your health and fitness goals, no matter your diet or fitness level. [ SET & TRACK YOUR MACRO GOALS ] • Create custom daily and meal-level macro goals, including unlimited custom meals, to fit any schedule or diet plan. [ AUTO-CALCULATE SERVING SIZES ] • Automatically calculate serving sizes to hit your specific macro targets with precision. [ LOG FOODS & MEALS IN SECONDS ] • Search a database of over 3M+ verified foods or scan barcodes with the barcode scanner for quick, accurate tracking—and easily copy meals or entire days between dates. [ SCAN NUTRITION LABELS ] • Instantly import nutrition facts by scanning food labels with your camera—no manual entry required. [ TRACK MACROS & NUTRIENTS ] • Get detailed breakdowns of calories, protein, carbs, fats, and more, and customize your view to track the metrics that matter most. [ ANALYZE YOUR PROGRESS ] • Track body weight trends and compare them with your food intake over time using detailed progress reports. [ SHARE MEALS & STAY CONNECTED ] • Share meals, foods, and recipes with friends and family, and view their daily logs for mutual support. [ CONVERT ALCOHOL INTO MACROS ] • Allocate alcohol calories as carbs, fat, or a combination of both, keeping your calorie and macro tracking perfectly aligned. ▶ GET EVEN MORE WITH PREMIUM ◀ [ UNLIMITED DAILY GOALS ] • Set personalized macro targets for specific days, perfect for carb cycling or training and rest days. [ SMARTER FOOD SEARCH ] • Find foods fast using AI—just describe your meal with voice or text, or snap a photo of your plate. [ PERSONALIZED EXPERIENCE ] • Save meal and day notes, and use Extra Meals to track unplanned or one-off meals seamlessly. [ ANALYZE YOUR NUTRIENT TRENDS ] • View nutrient trends and averages over any date range to track long-term progress and insights. [ SAVE & EXPORT DATA ] • Export your meal history to Excel or sync your data to Google Sheets for a deeper analysis of your nutrition. [ IMPORT RECIPES ] • Import recipes from any website, complete with ingredients and step-by-step instructions. [ MACRO MATH CALORIE REPORTING ] Calculate calories based on the actual macros to ensure that calories and macros always match, even when nutrition labels are inconsistent. [ UNLIMITED CONNECTIONS ] • Follow unlimited friends and share your progress, meals, and nutrition insights with your support network. [ VIP SUPPORT ] • Enjoy priority VIP support for Premium subscribers, ensuring your questions and needs are addressed promptly. ▶ SUBSCRIPTION PRICING & TERMS ◀ MacrosFirst is free to download and use, with optional Premium features available through auto-renewing subscriptions. Privacy & Security Policy: https://www.macrosfirst.com/privacy-policy.html Terms of Use: https://www.macrosfirst.com/terms.html

About

AM Coached

Access personalized coaching and community support to build skills, character, and commitment. Connect with credentialed coaches and a supportive group to achieve your goals, whether in the office, on the field, or on the go.

Highlights
  • Transformational coaching
  • Skill and character building
  • Supportive group atmosphere
  • Credentialed coaches
  • Personalized goal setting
  • Apple Health integration
Features
Read full description

The AM Coached app connects you to transformational coaching and support that is intricately designed to build skills, character, and commitment in an environment that fosters excellence. Whether your setting is the office, the athletic field, or on the road, our programs match you with highly credentialed coaches and supportive group atmosphere to inspire your next achievement. When life challenges you, there's nothing like knowing you have the support of a coach and a community who have been there. That's why our team is here for you in the AM Coached app to help you stay on track and perform better. Download the AM Coached app today for personalized, coach-led support. REMEMBER… If you aren't sure if the AM Coached app is available to you, or if you have questions, please email us at support@athleticmentors.com. HERE'S HOW TO GET STARTED... • Sync your AM Coached app in one easy step with Apple Health or any of our other supported apps to make it easier to keep your daily progress top of mind. • Get ready to set your goals and be on your way to achievement! If you have questions about Athletic Mentors programs or the AM Coached app, please visit our website or get in touch at www.athleticmentors.com/about-us/contact

Screenshots

MacrosFirst4 screens
AM Coached4 screens

Verdict

The call

The clearest difference is in-app purchases: AM Coached at none against MacrosFirst's 9. AM Coached also leads on ads (none vs shown) and iOS requirement (13.0 vs 16.0). MacrosFirst's advantage is ratings volume (22K vs 3) and update cadence (weekly vs every 3 weeks). On price, rating and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. MacrosFirst sells 7 in-app purchases, starting at $11.99 per month. AM Coached asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for MacrosFirst against 5.0 for AM Coached. That said, the two scores are not equally well evidenced: MacrosFirst has 22K ratings behind it against 3, so its average is the more settled of the two.

UpkeepUpdate frequency

MacrosFirst ships an update weekly, AM Coached every 3 weeks. The most recent releases landed on October 1, 2026 and September 30, 2026 respectively.

Scorecard7 real differences · 4 level
MacrosFirst versus AM Coached: the parameters behind the verdict, then further details
ParameterMacrosFirstAM Coached
PriceFreeFree
Rating4.9 (22K ratings)5.0 (3 ratings) — better
Positive reviews74.3% of reviews—
Number of ratings22K — better3
Update frequencyWeekly — betterEvery 3 weeks
AdsYesNo — better
In-app purchasesYesNo — better
MonetizationFreemiumFree — better
Best chart rank#85 — better—
DevicesiPhone, iPad, Apple WatchiPhone, iPad, iPod
Requires iOS16.013.0 — better
Further details — not scored
Size211 MB419 MB
Age rating12+4+
DeveloperMacrosFirst, Inc.ATHLETIC MENTORS LLC

Customer experience

MacrosFirst

All ratings22,103 ratings
Positive97.2%
Neutral1.5%
Negative1.3%
Written reviews506 reviews
Positive74.3%
Neutral6.5%
Negative19.2%

AM Coached

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

MacrosFirst

Reported bugs

3 issues
  • Search function not working properly
  • Time zone issues causing date discrepancies
  • Scanning feature recording incorrect nutrition info

Requested features

5 requests
  • Integration with Apple Health
  • Ability to share meals/recipes with friends
  • Customizable macro goals (e.g., carb cycling)
  • Improved reporting and progress tracking
  • Option to submit food data corrections

AM Coached

Not enough reviews yet to summarise bugs or requests.

In-app purchases

7 purchases

MacrosFirst

Subscriptions7
  • MacrosFirst Premium7 Days trial2 variants$11.991 Month
  • MacrosFirst Premium14 Days trial2 variants$11.991 Month
  • MacrosFirst Premium7 Days trial$41.991 Year
Show 4 more
  • MacrosFirst Premium7 Days trial$71.991 Year
  • MacrosFirst Premium14 Days trial$71.991 Year
  • MacrosFirst Premium7 Days trial$79.991 Year
  • MacrosFirst Premium14 Days trial$79.991 Year
None

AM Coached

No in-app purchases

Questions

Is MacrosFirst free?
MacrosFirst is free to download, with in-app purchases available.
Is AM Coached free?
AM Coached is free to download, with no in-app purchases.
Which has better reviews, MacrosFirst or AM Coached?
AM Coached is rated higher. MacrosFirst averages 4.9 out of 5 from 22K ratings, while AM Coached averages 5.0 from 3 ratings.
Do MacrosFirst or AM Coached have ads?
MacrosFirst shows ads; AM Coached does not.
Which is updated more often, MacrosFirst or AM Coached?
MacrosFirst ships an update weekly, and AM Coached every 3 weeks. Most recently, MacrosFirst was updated on October 1, 2026 and AM Coached on September 30, 2026.

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