Comparison

MacrosFirst vs Integrity Nutrition

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

MacrosFirst

This app intelligently tracks your calorie and macro intake, adapting your targets weekly based on your metabolism and weight trends. Log meals quickly using AI, barcode scanning, or by scanning nutrition labels. It also monitors over 57 nutrients, not just macros, to provide a comprehensive view of your health.

Highlights
  • Adaptive calorie and macro targets
  • AI-powered food logging
  • Barcode and nutrition label scanning
  • Track over 57 nutrients
  • Weight trend analysis
  • Apple Watch and widget support
Features
Read full description

MacrosFirst is the macro tracker that learns your metabolism. It calculates how many calories you really burn from your food log and weight trend, then updates your calorie and macro targets every week so you keep making progress toward your goal. Log meals in seconds with AI, a barcode scanner, and 4+ million verified foods. [ TARGETS THAT ADAPT TO YOU ] • Autopilot: MacrosFirst sets your calories, protein, carbs, and fat, then updates them in weekly check-ins. • Copilot: MacrosFirst sets your weekly calorie budget and you set the macros for each day of the week. • Manual: set your own targets for each day of the week, great for carb cycling or training and rest days. • Your pace is a percentage of body weight per week, so targets stay realistic as your weight changes. Built on validated, peer-reviewed models with guidance from a metabolism scientist formerly at the National Institutes of Health (NIH). [ LOG FOODS & MEALS IN SECONDS ] • Search 4+ million verified foods or scan a barcode. • Scan a nutrition label to add a new food without typing. • Daily Meals: set up your meal schedule once, including recurring foods, and it appears in your Journal every day. • Copy meals or whole days, save meals and recipes, or quick-add calories and macros. • Auto-calculate serving sizes to hit an exact macro target. • Count alcohol as carbs, fat, or both so calories and macros always line up. [ AI FOOD SEARCH ] • Describe a meal by voice or text, paste a recipe, or snap a photo. AI finds each food, even the cooking oil you can't see, and matches it to our verified database. [ 57 NUTRIENTS, NOT JUST MACROS ] • 28,000+ lab-tested Core Foods from the USDA and research databases, with data for up to 57 nutrients. • Track vitamins, minerals, fiber, and more against automatic targets based on your calorie target, age, and sex. • See which foods drive each nutrient with Top Sources. [ SEE YOUR REAL PROGRESS ] • Trend weight smooths out daily swings to show where you're really heading. • Track steps and water alongside your nutrition. [ LOG FROM ANYWHERE ] • Apple Watch app, Home and Lock Screen widgets, and Siri Shortcuts for hands-free logging. • Sync food, water, weight, and steps with Apple Health. [ SHARE & STAY CONNECTED ] • Follow friends and family to see their logs, or let your coach follow you. Share foods, meals, and recipes in a tap. ▶ GET EVEN MORE WITH MACROSFIRST PLUS ◀ • Autopilot, Copilot, weekly check-ins, and Expenditure charts. • AI Food Search by voice, text, or photo. • Different Daily Meals for each weekday, plus recurring foods. • Custom nutrient targets, plus nutrient trends and reports for any date range. • Macro Math: calories that always match your macros, even when labels don't. • Import recipes from any website. • Export to Excel or sync daily totals to Google Sheets. • Personal API access to build your own apps and dashboards. • Meal and day notes, unlimited friends, and priority VIP support. ▶ SUBSCRIPTION PRICING & TERMS ◀ MacrosFirst is free to download and use. MacrosFirst Plus is an optional auto-renewing subscription you can cancel anytime in your App Store account settings. Privacy & Security Policy: https://www.macrosfirst.com/privacy-policy.html Terms of Use: https://www.macrosfirst.com/terms.html

About

Integrity Nutrition

A science-backed nutrition and lifestyle coaching app for women seeking sustainable results without restrictive dieting. It offers personalized guidance, meal plans, and support to fuel your body and build a healthy mindset.

Highlights
  • Personalized Nutrition Guidance
  • Sustainable Macro Tracking
  • Personalized Meal Plans
  • Training & Movement Support
  • Coach-Led Support & Accountability
  • Real-time Coach Messaging
  • Wearable Device Integration
Features
Read full description

Nourish to Flourish. Fuel with confidence. Build a body you trust. Integrity Nutrition is a science-backed nutrition and lifestyle coaching app designed for busy women who are tired of dieting, restriction, and starting over every Monday. This is not another “eat less, move more” app. This is where strategy meets sustainability. Inside the Integrity Nutrition App, you’ll learn how to fuel your body, support your metabolism, and create lasting results—without cutting foods, obsessing over calories, or burning yourself out. FEATURES: - Personalized Nutrition Guidance - Simple, Sustainable Macro Tracking -Personalized Meal Plans - Training & Movement Support - Education That Actually Makes Sense - Coach-Led Support & Accountability - Progress Without Burnout - Message your coach in real-time - Track body measurements and take progress photos - Get push notification reminders for scheduled workouts and activities - Connect your Apple Watch to track workouts, steps, habits, and more right from your wrist - Connect to other wearable devices and apps like the Apple Health App, Garmin, Fitbit, MyFitnessPal, and Withings devices to track workouts, sleep, nutrition, and body stats and composition Download the Integrity Nutrition App Fuel smarter. Train with intention. Build a body—and mindset—you trust.

Screenshots

MacrosFirst4 screens
Integrity Nutrition4 screens

Verdict

The call

The clearest difference is in-app purchases: Integrity Nutrition at none against MacrosFirst's 9. Integrity Nutrition also leads on ads (none vs shown). MacrosFirst's advantage is update cadence (every 5 days vs every 6 weeks) and ratings volume (24K vs 13). On price, rating, review sentiment and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. MacrosFirst sells 7 in-app purchases, starting at $11.99 per month. Integrity Nutrition asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

MacrosFirst holds the better App Store score, 4.9 against 4.7. That said, the two scores are not equally well evidenced: MacrosFirst has 24K ratings behind it against 13, so its average is the more settled of the two. Written reviews complicate that: 73% of MacrosFirst's written reviews are positive against 80% of Integrity Nutrition's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

MacrosFirst ships an update every 5 days, Integrity Nutrition every 6 weeks. The most recent releases landed on November 11, 2026 and November 9, 2026 respectively.

Scorecard6 real differences · 5 level
MacrosFirst versus Integrity Nutrition: the parameters behind the verdict, then further details
ParameterMacrosFirstIntegrity Nutrition
PriceFreeFree
Rating4.9 (24K ratings) — better4.7 (13 ratings)
Positive reviews73.4% of reviews80.0% of reviews — better
Number of ratings24K — better13
Update frequencyEvery 5 days — betterEvery 6 weeks
AdsYesNo — better
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
Best chart rank#84 — better—
DevicesiPhone, iPad, Apple WatchiPhone, iPad, iPod, Apple Watch — better
Requires iOS16.015.5 — better
Further details — not scored
Size222 MB171 MB
Age rating12+4+
DeveloperMacrosFirst, Inc.Integrity Nutrition

Customer experience

MacrosFirst

All ratings23,760 ratings
Positive97.2%
Neutral1.5%
Negative1.3%
Written reviews531 reviews
Positive73.4%
Neutral6.4%
Negative20.2%

Integrity Nutrition

All ratings10 ratings
Positive90.0%
Neutral0.0%
Negative10.0%
Written reviews5 reviews
Positive80.0%
Neutral0.0%
Negative20.0%

Bugs and requests

MacrosFirst

Reported bugs

3 issues
  • Search function not working properly
  • Time zone issues causing date discrepancies
  • Scanning feature recording incorrect nutrition info

Requested features

5 requests
  • Integration with Apple Health
  • Ability to share meals/recipes with friends
  • Customizable macro goals (e.g., carb cycling)
  • Improved reporting and progress tracking
  • Option to submit food data corrections

Integrity Nutrition

Not enough reviews yet to summarise bugs or requests.

In-app purchases

7 purchases

MacrosFirst

Subscriptions7
  • MacrosFirst Premium7 Days trial2 variants$11.991 Month
  • MacrosFirst Premium14 Days trial2 variants$11.991 Month
  • MacrosFirst Premium7 Days trial$41.991 Year
Show 4 more
  • MacrosFirst Premium7 Days trial$71.991 Year
  • MacrosFirst Premium14 Days trial$71.991 Year
  • MacrosFirst Premium7 Days trial$79.991 Year
  • MacrosFirst Premium14 Days trial$79.991 Year
None

Integrity Nutrition

No in-app purchases

Questions

Is MacrosFirst free?
MacrosFirst is free to download, with in-app purchases available.
Is Integrity Nutrition free?
Integrity Nutrition is free to download, with no in-app purchases.
Which has better reviews, MacrosFirst or Integrity Nutrition?
MacrosFirst is rated higher. MacrosFirst averages 4.9 out of 5 from 24K ratings, while Integrity Nutrition averages 4.7 from 13 ratings.
Do MacrosFirst or Integrity Nutrition have ads?
MacrosFirst shows ads; Integrity Nutrition does not.
Which is updated more often, MacrosFirst or Integrity Nutrition?
MacrosFirst ships an update every 5 days, and Integrity Nutrition every 6 weeks. Most recently, MacrosFirst was updated on November 11, 2026 and Integrity Nutrition on November 9, 2026.

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