Comparison

Emma vs Subs HQ

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Emma

Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.

Highlights
  • Consolidate all accounts
  • Track subscriptions
  • Set budgets
  • Weekly spending reports
  • Overdraft alerts
  • Bank-level security
Features
Read full description

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

About

Subs HQ

Manage your recurring expenses and make informed decisions about what to keep. This app helps you track subscription costs, upcoming renewals, and provides guides to cancel unwanted services, all while prioritizing your privacy.

Highlights
  • Track monthly and annual subscription costs
  • Upcoming renewal and trial reminders
  • Visual cost map of subscriptions
  • Step-by-step cancellation guides
  • Privacy-focused design with no account needed
  • Exportable data backups
Features
Read full description

Know what you pay. Decide what to keep. Get a clear route out of the rest. Subs HQ is a private subscription tracker built to turn recurring spending into practical decisions. Add the services you pay for and see the true monthly and yearly cost, what is due next, and where the biggest savings are. FIND A PLAN TO SAVE Answer a quick set of questions about what you actually use. Subs HQ gives you a light, balanced or deeper savings option, priced per month and per year. Choose one and work through a simple checklist at your own pace. KNOW HOW TO CANCEL For supported services, open a step-by-step cancellation guide with notice periods, common retention tactics and useful warnings. If Apple or Google bills you, Subs HQ points you to the correct route so you do not cancel in the wrong place. SEE THE REAL COST • Monthly and annual totals at a glance • Upcoming renewals and trial reminders • A visual cost map of your biggest subscriptions • Clear monthly and yearly savings for every suggested change • Cancelled subscriptions kept in your history, outside current totals PRIVATE BY DESIGN • No email address and no account • No bank connection • No advertising or tracking • Subscription names, prices, notes and spending stay on your device. • On-device reminders • Exportable backup, controlled by you SIMPLE, HONEST PRICING Track up to 7 active subscriptions free. A single optional purchase unlocks unlimited subscription tracking forever. It is not another subscription. Subs HQ does not cancel services automatically or act on your behalf. Cancellation guides help you complete the process with the service or billing provider. Availability and steps vary by service and region; always check the final confirmation from the provider.

Screenshots

Emma4 screens
Subs HQ4 screens

Verdict

The call

The clearest difference is review sentiment: Subs HQ at 100% against Emma's 38%. Subs HQ also leads on ads (none vs shown). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Emma sells 8 in-app purchases, starting at $4.99 per month and Subs HQ sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Emma ships an update every 6 days, Subs HQ every 4 days. The most recent releases landed on November 3, 2026 and October 31, 2026 respectively.

Scorecard2 real differences · 8 level
Emma versus Subs HQ: the parameters behind the verdict, then further details
ParameterEmmaSubs HQ
PriceFreeFree
Rating4.7 (1.4K ratings) — better—
Positive reviews38.3% of reviews100.0% of reviews — better
Number of ratings1.4K — better—
Update frequencyEvery 6 daysEvery 4 days — better
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.115.0 — better
Further details — not scored
Size161 MB3 MB
Age rating4+4+
DeveloperEmma Technologies LTD.Simon Hibbard

Customer experience

Emma

All ratings1,422 ratings
Positive92.6%
Neutral1.4%
Negative6.0%
Written reviews716 reviews
Positive38.3%
Neutral8.5%
Negative53.2%

Subs HQ

Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Emma

Reported bugs

4 issues
  • App crashes or freezes frequently
  • Transactions not syncing properly or showing incorrect balances
  • Issues connecting to certain bank accounts
  • Recurring payments not being tracked accurately

Requested features

5 requests
  • Add support for more banks and financial institutions
  • Improve budgeting features with better categorization and goal-setting
  • Provide more customization options for categories and reporting
  • Integrate with investment accounts and track net worth
  • Offer a more affordable pricing model or free tier with core features

Subs HQ

Not enough reviews yet to summarise bugs or requests.

In-app purchases

8 purchases

Emma

Subscriptions8
  • Emma Plus Monthly7 Days trial$4.991 Month
  • Emma Pro Monthly7 Days trial$9.991 Month
  • Monthly Pro Subscription7 Days trial$9.991 Month
Show 5 more
  • Emma Pro7 Days trial2 variants$9.991 Month
  • Emma Ultimate7 Days trial$14.991 Month
  • Emma Plus Yearly7 Days trial$41.991 Year
  • Emma Pro7 Days trial2 variants$83.991 Year
  • Subscription7 Days trial$83.991 Year
1 purchases

Subs HQ

One-time1
  • Unlimited subscriptions$4.99

Questions

Is Emma free?
Emma is free to download, with in-app purchases available.
Is Subs HQ free?
Subs HQ is free to download, with in-app purchases available.
Do Emma or Subs HQ have ads?
Emma shows ads; Subs HQ does not.
Which is updated more often, Emma or Subs HQ?
Emma ships an update every 6 days, and Subs HQ every 4 days. Most recently, Emma was updated on November 3, 2026 and Subs HQ on October 31, 2026.

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