scam
Scam
Very intuitive
Helpful staff
Make sure you cancel any trail.
Poor
Error message every time
The one app I use every day to manage my finances
I now have over 25 accounts connected or tracked in Emma, including bank accounts, savings pots, ISAs, pensions and other assets. Having everything in one place gives me a complete picture of my finances and, importantly, how my net worth is changing over time.
But what originally drew me to Emma, and what keeps me coming back every single day, is the practical budgeting and forward planning.
I rarely need to log into my individual banking apps anymore. Instead, I open Emma to see what my balances are expected to be just before my next payday. Because Emma factors in my scheduled payments and upcoming commitments, I can see what money I’ll actually have available in each account, rather than just what the bank says I have today.
For me, that’s the real game-changer. It takes the guesswork out of managing money and gives me confidence that I know exactly where I stand throughout the month.
I started using Emma in 2021 to manage my own finances, and later brought our joint accounts into the picture. That transition was seamless, and Emma has handled the added complexity without any issues.
What started as a budgeting tool has become my personal financial dashboard, bringing together everyday spending, future cash flow and long-term wealth tracking.
After more than five years, it’s still the first app I open when I want to know where I stand financially. Highly recommended!
Response from developer
Hi there, thank you for taking the time to write your comment. We're truly glad to hear Emma has become such an essential part of your financial journey! It's fantastic to know our budgeting and planning tools help you feel confident and keep everything in one place. Thank you for continuing to support us!
Hard to cancel
DO NOT DOWNLOAD
Mr
Disappointing for an App Designed to Help You Save Money
This morning, I was actively trying to cancel my subscription, only to discover it wasn’t listed under my Apple subscriptions. Literally two minutes later, I was charged £83.99 for Emma Pro, a service I had no intention of continuing with.
What makes this particularly frustrating is that I received no advance reminder or notification that such a substantial payment was about to be taken.
For an app that promotes itself as helping people manage their finances, taking £83.99 without a clear reminder feels completely contradictory to its purpose. People download budgeting apps to gain control over their spending, not to be caught out by unexpected subscription charges.
To their credit, my refund was processed quickly after I cancelled, which I appreciate. However, I’m now left waiting 5–10 working days for the money to return to my bank account.
The whole experience has left a very negative impression. I would strongly recommend that Emma introduce clear renewal reminders and make its cancellation process more transparent.
Unfortunately, I wouldn’t recommend the app based on my experience.
Keeps taking money out my account despite not using the app for months
Paywall as always
Ridiculous pricing and cancellation tactics
When I tried cancelling, I was suddenly offered 50% off. I declined, and they immediately offered me 70% off instead!
How can a company justify charging customers £9.99 a month when they’re apparently willing to offer the exact same service for around £3 just to stop someone leaving?
For an app that’s supposed to help people manage their money, these aggressive retention tactics are pretty ironic.
Not impressed at all. Glad I cancelled before being charged.
Discussing………
Keeping an eye on my monies 🫣🫣
Promising but not for me
Good concept, though, if you’re prepared to pay subscriptions.
