Awful app
Surprise surprise they don’t do the subscription through Apple because the have all your bank details and can take whatever whenever.basically the app that supposed to save your money takes your money.
Best app ever
Customer Service is atrocious
Stick at it
Terrible app which forced me to pay a subscription
Beware!
Not as advertised
Avoid!
⭐️ **1 star – Totally useless for what I actually need**
Unfortunately, it is still disappointing.
For me, the **most important feature is being able to clearly see my expenses and regular payments**. Emma simply doesn't do this properly. The filters are poor, and even though I only have **three regular loan payments**, they are not displayed or categorised properly.
There is another serious problem with the way it handles money transfers. For example, I paid £440 cash into my main account after transferring money to my savings account, but Emma somehow shows **£880 coming into the account**. That makes the figures and spending overview completely unreliable.
And then comes the worst part: **trying to cancel the subscription**.
It was unnecessarily difficult and I had to go through a ridiculous number of questions before I could finally cancel it. For an app that is supposed to help people manage their finances and subscriptions, making the cancellation process so complicated is particularly ironic.
I had a look at the recent reviews on Trustpilot and I'm certainly not the only person who has had problems with subscriptions and cancellation. There are multiple recent 1-star reviews describing very similar experiences.
At this point, I seriously wonder whether this subscription/cancellation process deserves to be looked at by the appropriate regulatory authority.
**For me, Emma is simply not reliable enough to manage my finances. I'll stick with Lloyds.**
**1/5 — Would not recommend.**
Did you take money from me after leaving the app
Great✨✨🤩
Good app for tracking your spending
One improvement I’d really like to see is more visual reporting around monthly spending trends. For example, it would be useful to have graphs that compare my spending in the current month against previous months, both for overall spending and individual budget categories.
Monzo’s budget tracker does this particularly well, as it makes it easy to see how your current spending compares with previous months at a glance.
Adding similar month-to-month spending comparisons would make it much easier to identify changes in spending habits and see whether you’re improving against your budget over time.

