Carter's vs Smith + Co.
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Carter's
Discover and shop styles for babies, toddlers, and big kids from five beloved family brands. Find curated collections for specific needs like bedtime or gifts, and enjoy convenient shopping options like curbside pickup and same-day delivery.
- Shop 5 family brands in one app
- Check local store inventory
- Curbside pickup & same-day delivery
- Track Carter's Rewards
- App-exclusive launches
- Browse sustainable essentials
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The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more. Key Features: - Shop all 5 brands in one place - Quickly check local store inventory - Choose curbside pickup or same-day delivery (where available) - Track and redeem Carter's Rewards - Stay up to date with app-exclusive launches - Easily browse soft, sustainable essentials for every age and stage Save time, stay inspired, and shop confidently — right from your phone.
Smith + Co.
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Welcome to the Smith + Co. App! The best way to shop with Smith + Co. on iOS! About Us: Features: - Browse all of our most recent arrivals and promotions - Easy ordering and checkout - Waitlist items and purchase them when they are back in stock - Email notification for order fulfillment and shipping
Screenshots
Verdict
The clearest difference is chart position: Carter's at #134 against Smith + Co.'s unranked. Smith + Co.'s advantage is iOS requirement (15.1 vs 17.0). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Carter's ships an update fortnightly, Smith + Co. every 4 weeks. The most recent releases landed on September 28, 2026 and September 18, 2026 respectively.
| Parameter | Carter's | Smith + Co. |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (183K ratings) — better | — |
| Positive reviews | 66.7% of reviews | — |
| Number of ratings | 183K — better | — |
| Update frequency | Fortnightly — better | Every 4 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Best chart rank | #134 — better | — |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 190 MB | 70 MB |
| Age rating | 4+ | 9+ |
| Developer | Carter's Retail, Inc. | shopmanyapps LLC |
Bugs and requests
Carter's
Reported bugs
4 issues- Unable to add items to cart
- App crashes and freezes
- Incorrect address auto-correction
- Rewards not applying properly
Requested features
4 requests- Add a 'favorites' feature
- Improve cart management
- Better sync between app and website
- More detailed product information
Smith + Co.
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Carter's
No in-app purchases
Smith + Co.
No in-app purchases
