Comparison

SUMI SUMI vs Hello Kitty Merch Match

Price, ratings, monetisation and update history for both games, side by side — with what reviewers say about each.

Head to head
About

SUMI SUMI

A delightful puzzle game featuring popular San-X characters like Rilakkuma and Sumikko Gurashi transformed into "Sumisumi." It's easy to play with simple tapping mechanics, offering exciting skill animations and a Gacha system for collecting characters.

Highlights
  • Collectible San-X characters
  • Easy tap-to-play mechanics
  • Exciting character skill animations
  • Gacha character collection system
  • Cute, sweet-themed map screens
Currently charting
Read full description

◆ Popular characters from San-X has transformed into "Sumisumi" ◆ Cute characters such as Rilakkuma ,Sumikko Gurashi, Tarepanda, etc. are gathered together as a lovely puzzle game! It's easy to play, very exciting, perfect for refreshing! 【Recommended points of this game】 ・ It's free to play! ・ Just tap! Super easy to play! ・ Cute map screens full of sweets! ・ Many characters from the past! ・ Exciting skill animation for each character! ・ Enjoy collecting "Sumisumi" using the Gacha! ▼ "Sumisumi" appearance: (Title of work: Rilakkuma) ・ Rilakkuma ・ Korilakkuma ・ Kiiroitori (Title of work: Sumikkogurashi) ・ Neko ・ Penguin? ・ Shirokuma ・ Tonkatsu ・ Tokage ・ Ebifurai no Shippo (Work name: Sentimental circus) ・ Shappo (Title of work: Kutusita Nyanko) ・ Kutusita Nyanko (Title name: Tarepanda) ・ Tarepanda (Title of work: Corocorocoronya) ・ Coronya (Title of work: Jinbesan) ・ Jinbesan (Title of work: Mofutanzu) ・ Mofutan (Title of work: Shirasutai) ・ Normal shirasu (Title of work: Afro ken) ・ Afro ken (Title of work: Kamonohashikamo.) ・ Kamonohashikamo. (Title of work: Iiwaken) ・ Iiwaken (Title of work: Kireizukinseikatsu) ・ Kireizukin (Title of work: Mamegoma) ・ Shirogoma (Title of work: Tsuginohikerori) ・ Kerori New characters will also appear one after another! © 2018 San-X Co., Ltd. All Rights Reserved. © Imagineer Co., Ltd.

About

Hello Kitty Merch Match

Match three identical items from over 1,000 types of Hello Kitty And Friends merchandise in this 3D puzzle game. Collect retro and current items, view them in 3D, and customize your home screen with your favorite characters.

Highlights
  • Match three identical merchandise items
  • Collect over 1,000 types of Hello Kitty merch
  • View collected merch in 3D
  • Customize home screen themes
  • Watch collected merch march on the home screen
Read full description

Discover over 1,000 different types of Hello Kitty And Friends merch in this brand-new game! Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game! Find adorable merch in this fun puzzle game! ●Character Merch Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI ●Puzzle Game Find and tap three of the same merch from within a huge pile! With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages. Clear each level to find a chance to discover new merch! ●Your Own Collection Merch that has appeared in the puzzle game portion of the game will be added to your collection screen! From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized. View your collected merch in 3D, spin them around, and check them out via the official websites too! ●March Watch the merch you’ve collected from puzzles march across the home screen in a cute parade! Customize the march with your favorite merch. ●Themes Customize your home screen with designs featuring your favorite characters. Have fun making your home screen your own with kawaii illustrations and other cute adjustments!

Screenshots

SUMI SUMI4 screens
Hello Kitty Merch Match4 screens

Verdict

The call

The clearest difference is ratings volume: SUMI SUMI at 5.9K against Hello Kitty Merch Match's 271. SUMI SUMI also leads on update cadence (every 8 days vs every 3 weeks) and chart position (#179 vs unranked). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. SUMI SUMI sells 12 one-off in-app purchases and Hello Kitty Merch Match sells 33 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for SUMI SUMI against 4.8 for Hello Kitty Merch Match. That said, the two scores are not equally well evidenced: SUMI SUMI has 5.9K ratings behind it against 271, so its average is the more settled of the two. Written reviews are what separate them: 63% of SUMI SUMI's written reviews are positive against 54% of Hello Kitty Merch Match's.

UpkeepUpdate frequency

SUMI SUMI ships an update every 8 days, Hello Kitty Merch Match every 3 weeks. The most recent releases landed on September 23, 2026 and September 24, 2026 respectively.

Scorecard4 real differences · 7 level
SUMI SUMI versus Hello Kitty Merch Match: the parameters behind the verdict, then further details
ParameterSUMI SUMIHello Kitty Merch Match
PriceFreeFree
Rating4.8 (5.9K ratings)4.8 (271 ratings)
Positive reviews63.0% of reviews — better54.5% of reviews
Number of ratings5.9K — better271
Update frequencyEvery 8 days — betterEvery 3 weeks
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#179 — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.015.0
Further details — not scored
Size579 MB624 MB
Age rating4+4+
DeveloperImagineer Co.,Ltd.Applibot Inc.

Customer experience

SUMI SUMI

All ratings5,911 ratings
Positive96.0%
Neutral2.3%
Negative1.7%
Written reviews462 reviews
Positive63.0%
Neutral9.3%
Negative27.7%

Hello Kitty Merch Match

All ratings271 ratings
Positive93.7%
Neutral3.0%
Negative3.3%
Written reviews145 reviews
Positive54.5%
Neutral17.2%
Negative28.3%

User reviews

SUMI SUMI

From 5.9K App Store ratings

What we love

  • 💕 Cute and adorable characters
  • 🎮 Fun and addictive gameplay
  • 👍 Relaxing and enjoyable experience
  • 🎉 Frequent updates and events
  • 🤝 Helpful friend system

Room to improve

  • 🤯 Levels become extremely difficult
  • 💰 Expensive in-app purchases
  • 🐛 Frequent crashes and bugs
  • 🕰️ Slow loading times
  • 🔋 High battery consumption

Hello Kitty Merch Match

From 271 App Store ratings

What we love

  • 🥰 Cute and adorable graphics
  • 👍 Fun and addictive gameplay
  • 🎉 No ads or in-app purchases required

Room to improve

  • ⏱️ Unreasonable time limits for higher levels
  • 🤯 Levels become too challenging and frustrating

Bugs and requests

SUMI SUMI

Reported bugs

4 issues
  • Rubies/gems disappearing from account
  • Gift box not opening after update
  • Game freezing on loading screen
  • Issues with video ads and crashes

Requested features

4 requests
  • Allow gifting items to friends
  • Improve difficulty progression
  • Add more accessibility options
  • Reduce frequency of ads and pop-ups

Hello Kitty Merch Match

Reported bugs

2 issues
  • Difficulty progressing past certain levels
  • Compatibility issues on older devices

Requested features

2 requests
  • More content and collectibles to discover
  • Adjustable time limits or difficulty settings

In-app purchases

12 purchases

SUMI SUMI

One-time12
  • Ruby26$1.99
  • Ruby29$1.99
  • Beginner's Bundle$1.99
Show 9 more
  • Ruby70$4.99
  • Ruby77$4.99
  • Ruby91$4.99
  • Value Bundle$6.99
  • Ruby151$9.99
  • Ruby167$9.99
  • Ruby314$19.99
  • Ruby346$19.99
  • Ruby409$19.99
33 purchases

Hello Kitty Merch Match

One-time33
  • Flash Sale 2$0.99
  • Flash Sale 1$0.99
  • Starter Bundle$1.99
Show 30 more
  • Happy Coin Package$1.99
  • Theme Cinnamoroll$3.99
  • Theme KUROMI$3.99
  • Theme Tuxedosam$3.99
  • Theme Hangyodon$3.99
  • Theme Kerokerokeroppi$3.99
  • Theme BAD BADTZ-MARU$3.99
  • Theme AHIRUNOPEKKLE$3.99
  • Theme Pochacco$3.99
  • Beginner Bundle$4.99
  • Level 40 Milestone Bundle$6.99
  • Level 100 Milestone Bundle$6.99
  • Happy Bundle$6.99
  • Smile Coin Package$8.99
  • Summer Special Pack$9.99
  • Spring Special Pack$9.99
  • Smile Bundle$9.99
  • Level Bonus 3$9.99
  • Level Bonus 2$9.99
  • Season Pass 1$9.99
  • Season Pass 2$9.99
  • Level Bonus$9.99
  • Miracle Coin Package$13.99
  • Miracle Bundle$19.99
  • Dream Coin Package$27.99
  • Dream Bundle$39.99
  • Special Coin Package$54.99
  • Special Bundle$79.99
  • Premium Bundle$99.99
  • Premium Coin Package$99.99

Questions

Is SUMI SUMI free?
SUMI SUMI is free to download, with in-app purchases available.
Is Hello Kitty Merch Match free?
Hello Kitty Merch Match is free to download, with in-app purchases available.
Which has better reviews, SUMI SUMI or Hello Kitty Merch Match?
SUMI SUMI and Hello Kitty Merch Match are both rated 4.8 out of 5 on the App Store, from 5.9K and 271 ratings respectively.
Do SUMI SUMI or Hello Kitty Merch Match have ads?
Both SUMI SUMI and Hello Kitty Merch Match show ads.
Which is updated more often, SUMI SUMI or Hello Kitty Merch Match?
SUMI SUMI ships an update every 8 days, and Hello Kitty Merch Match every 3 weeks. Most recently, SUMI SUMI was updated on September 23, 2026 and Hello Kitty Merch Match on September 24, 2026.

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