Comparison

Squishmallows Match vs Hello Kitty Merch Match

Price, ratings, monetisation and update history for both games, side by side — with what reviewers say about each.

Head to head
About

Squishmallows Match

Engage in a relaxing match-3 puzzle adventure featuring collectible characters. Unlock rare characters, customize your display, and participate in special events. Enjoy gameplay at your own pace with no time limits.

Highlights
  • Collectible Squishmallows
  • Match-3 puzzle gameplay
  • Customizable player feed
  • Seasonal content and drops
  • Claw machine mini-game
  • No timer for relaxed play
Features
Read full description

Dive into the world of Original Squishmallows™ with this relaxing, match-3 puzzle game! Unlock and collect rare Squishmallows as you solve fun puzzles and complete exciting challenges. Customize your player feed to showcase your growing Squad and share your achievements with friends! Enjoy exclusive seasonal content with season passes, discover limited-time drops tied to real-world events, and test your luck with the claw machines to win even more adorable Squishmallows. With no timer to rush you, you can take your time, solving puzzles, unlocking new Squishmallows, and enjoying endless fun at your own pace. Collect Squishmallows Your Way! - Collectible Squishmallows: Unlock and collect rare, limited-edition Squishmallows styles as you progress through the game. Your collection grows as you solve puzzles and complete special challenges. - Personalized Player Feed: Customize your player feed to show off your Squishmallows Squad and creative designs. Share your progress and achievements with friends! Collect Backgrounds and Stickers to show off your collection with your own unique style. - Season Passes & Exclusive Drops: Enjoy exclusive seasonal content and rewards with season passes. Look out for limited-time drops that are tied to real-world Squishmallows events and promotions! - Claw Machines: Try your luck with the claw machines to win new, rare, and even exclusive Squishmallows. The excitement never ends! - Squishmallows Rewards: Earn Squishmallows points the more you collect, and make progress on the Squishmallows Reward Road! The higher your Squishmallows score the more rewards you receive, including Keys to unlock your favorite Squishmallows - Squishmallows Hunt: Want to find that special Squishmallows? Use Magnets for a better chance to get the one you want, and add your favorites to your Wishlist and unlock with Keys. - Relaxing Gameplay with No Timer: Play at your own pace, there’s no timer, so you can relax, unwind, and enjoy solving puzzles without the pressure to rush. - Match-3 Puzzle Gameplay: Solve thousands of fun puzzle levels by matching colorful Squishmallows, with each level offering new challenges and surprises. Contact us for support at: support@squishmallowsmatchsupport.zendesk.com By downloading this app, you agree to our privacy policy available at: Privacy Policy - https://zaibatsu.fi/privacy-policy/ Please note that this game is free to download and play, but some game items are available for purchase using real money. A network connection is required to play the game.

About

Hello Kitty Merch Match

Match three identical items from over 1,000 types of Hello Kitty And Friends merchandise in this 3D puzzle game. Collect retro and current items, view them in 3D, and customize your home screen with your favorite characters.

Highlights
  • Match three identical merchandise items
  • Collect over 1,000 types of Hello Kitty merch
  • View collected merch in 3D
  • Customize home screen themes
  • Watch collected merch march on the home screen
Read full description

Discover over 1,000 different types of Hello Kitty And Friends merch in this brand-new game! Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game! Find adorable merch in this fun puzzle game! ●Character Merch Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI ●Puzzle Game Find and tap three of the same merch from within a huge pile! With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages. Clear each level to find a chance to discover new merch! ●Your Own Collection Merch that has appeared in the puzzle game portion of the game will be added to your collection screen! From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized. View your collected merch in 3D, spin them around, and check them out via the official websites too! ●March Watch the merch you’ve collected from puzzles march across the home screen in a cute parade! Customize the march with your favorite merch. ●Themes Customize your home screen with designs featuring your favorite characters. Have fun making your home screen your own with kawaii illustrations and other cute adjustments!

Screenshots

Squishmallows Match4 screens
Hello Kitty Merch Match4 screens

Verdict

The call

The clearest difference is ratings volume: Squishmallows Match at 1.5K against Hello Kitty Merch Match's 271. On price, rating, review sentiment and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Squishmallows Match sells 18 one-off in-app purchases and Hello Kitty Merch Match sells 33 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for Squishmallows Match against 4.8 for Hello Kitty Merch Match. That said, the two scores are not equally well evidenced: Squishmallows Match has 1.5K ratings behind it against 271, so its average is the more settled of the two. Written reviews are what separate them: 53% of Squishmallows Match's written reviews are positive against 54% of Hello Kitty Merch Match's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on September 23, 2026 and September 24, 2026 respectively.

Scorecard1 real difference · 9 level
Squishmallows Match versus Hello Kitty Merch Match: the parameters behind the verdict, then further details
ParameterSquishmallows MatchHello Kitty Merch Match
PriceFreeFree
Rating4.8 (1.5K ratings)4.8 (271 ratings)
Positive reviews53.5% of reviews54.5% of reviews — better
Number of ratings1.5K — better271
Update frequencyEvery 3 weeksEvery 3 weeks
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.015.0
Further details — not scored
Size391 MB624 MB
Age rating4+4+
DeveloperEast Side Games IncApplibot Inc.

Customer experience

Squishmallows Match

All ratings1,494 ratings
Positive94.4%
Neutral2.2%
Negative3.4%
Written reviews187 reviews
Positive53.5%
Neutral18.2%
Negative28.3%

Hello Kitty Merch Match

All ratings271 ratings
Positive93.7%
Neutral3.0%
Negative3.3%
Written reviews145 reviews
Positive54.5%
Neutral17.2%
Negative28.3%

User reviews

Squishmallows Match

From 1.5K App Store ratings

What we love

  • 💕 Cute and fun game
  • 👍 Entertaining and colorful
  • 🎨 Well-done graphics

Room to improve

  • 💰 Constant requests for money
  • 🔋 Drains battery quickly
  • 🔥 Makes devices overheat
  • 🤯 Difficult levels with no options to progress

Hello Kitty Merch Match

From 271 App Store ratings

What we love

  • 🥰 Cute and adorable graphics
  • 👍 Fun and addictive gameplay
  • 🎉 No ads or in-app purchases required

Room to improve

  • ⏱️ Unreasonable time limits for higher levels
  • 🤯 Levels become too challenging and frustrating

Bugs and requests

Squishmallows Match

Reported bugs

3 issues
  • Quests not showing up
  • Stuck in certain levels
  • Glitches preventing progress

Requested features

2 requests
  • Offline mode
  • More ways to earn in-game currency without spending money

Hello Kitty Merch Match

Reported bugs

2 issues
  • Difficulty progressing past certain levels
  • Compatibility issues on older devices

Requested features

2 requests
  • More content and collectibles to discover
  • Adjustable time limits or difficulty settings

In-app purchases

18 purchases

Squishmallows Match

One-time18
  • No Ads Offer$1.99
  • Mini Coin Pack$1.99
  • Starter Pack$1.99
Show 15 more
  • Endless Deal 1$1.99
  • Initial Offer$2.99
  • Out of Moves$2.99
  • Endless Deal 2$2.99
  • Endless Deal 3$3.99
  • Endless Deal 4$4.99
  • Mini Pass$5.99
  • Season Pass$6.99
  • Small Coin Pack$7.99
  • Mini Pass$7.99
  • Season Pass$7.99
  • Season Pass$9.99
  • Drop Pass$9.99
  • Small Pack$9.99
  • Medium Pack$19.99
33 purchases

Hello Kitty Merch Match

One-time33
  • Flash Sale 2$0.99
  • Flash Sale 1$0.99
  • Starter Bundle$1.99
Show 30 more
  • Happy Coin Package$1.99
  • Theme Cinnamoroll$3.99
  • Theme KUROMI$3.99
  • Theme Tuxedosam$3.99
  • Theme Hangyodon$3.99
  • Theme Kerokerokeroppi$3.99
  • Theme BAD BADTZ-MARU$3.99
  • Theme AHIRUNOPEKKLE$3.99
  • Theme Pochacco$3.99
  • Beginner Bundle$4.99
  • Level 40 Milestone Bundle$6.99
  • Level 100 Milestone Bundle$6.99
  • Happy Bundle$6.99
  • Smile Coin Package$8.99
  • Summer Special Pack$9.99
  • Spring Special Pack$9.99
  • Smile Bundle$9.99
  • Level Bonus 3$9.99
  • Level Bonus 2$9.99
  • Season Pass 1$9.99
  • Season Pass 2$9.99
  • Level Bonus$9.99
  • Miracle Coin Package$13.99
  • Miracle Bundle$19.99
  • Dream Coin Package$27.99
  • Dream Bundle$39.99
  • Special Coin Package$54.99
  • Special Bundle$79.99
  • Premium Bundle$99.99
  • Premium Coin Package$99.99

Questions

Is Squishmallows Match free?
Squishmallows Match is free to download, with in-app purchases available.
Is Hello Kitty Merch Match free?
Hello Kitty Merch Match is free to download, with in-app purchases available.
Which has better reviews, Squishmallows Match or Hello Kitty Merch Match?
Squishmallows Match and Hello Kitty Merch Match are both rated 4.8 out of 5 on the App Store, from 1.5K and 271 ratings respectively.
Do Squishmallows Match or Hello Kitty Merch Match have ads?
Both Squishmallows Match and Hello Kitty Merch Match show ads.
Which is updated more often, Squishmallows Match or Hello Kitty Merch Match?
Squishmallows Match ships an update every 3 weeks, and Hello Kitty Merch Match every 3 weeks. Most recently, Squishmallows Match was updated on September 23, 2026 and Hello Kitty Merch Match on September 24, 2026.

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