Comparison

Hello Kitty Merch Match vs Hello Kitty Friends Match

Price, ratings, monetisation and update history for both games, side by side — with what reviewers say about each.

Head to head
About

Hello Kitty Merch Match

Match three identical items from over 1,000 types of Hello Kitty And Friends merchandise in this 3D puzzle game. Collect retro and current items, view them in 3D, and customize your home screen with your favorite characters.

Highlights
  • Match three identical merchandise items
  • Collect over 1,000 types of Hello Kitty merch
  • View collected merch in 3D
  • Customize home screen themes
  • Watch collected merch march on the home screen
Read full description

Discover over 1,000 different types of Hello Kitty And Friends merch in this brand-new game! Collect both retro and current merch by finding and tapping the same three merch in this easy-to-play puzzle game! Find adorable merch in this fun puzzle game! ●Character Merch Hello Kitty / Cinnamoroll / Pompompurin / Chococat / Pochacco / KUROMI / U・SA・HA・NA / Kerokerokeroppi / My Melody / GUDETAMA / Tuxedosam / Hangyodon / Little Twin Stars / PATTY&JIMMY / MARRONCREAM / BAD BADTZ-MARU / MINNANOTĀBŌ / Dear Daniel / WISH ME MELL / MY SWEET PIANO / AHIRUNOPEKKLE / CHEERY CHUMS / GOROPIKADON / NORANEKOLAND / THE VAUDEVILLE DUO / RURURUGAKUEN / Cogimyun / COROCOROKURIRIN / BONBONRIBBON / KIRIMICHAN. / Marumofubiyori / StrawberryKing / nya・ni・nyu・nye・nyon / OSARUNOMONKICHI ●Puzzle Game Find and tap three of the same merch from within a huge pile! With no complicated rules, this simple and fun puzzle game can be enjoyed straight away by players of all ages. Clear each level to find a chance to discover new merch! ●Your Own Collection Merch that has appeared in the puzzle game portion of the game will be added to your collection screen! From retro merch to the latest merch, all merch appearing in this game is real Hello Kitty And Friends merch, digitized. View your collected merch in 3D, spin them around, and check them out via the official websites too! ●March Watch the merch you’ve collected from puzzles march across the home screen in a cute parade! Customize the march with your favorite merch. ●Themes Customize your home screen with designs featuring your favorite characters. Have fun making your home screen your own with kawaii illustrations and other cute adjustments!

About

Hello Kitty Friends Match

Engage in a match-3 puzzle adventure with beloved Sanrio characters to restore a ruined village. Collect characters, explore Dreamland, and save your memories in a charming game experience.

Highlights
  • Match-3 puzzle gameplay
  • Officially licensed Sanrio characters
  • Thousands of unique levels
  • Character collection
  • Dreamland exploration
  • In-game album for memories
  • Teamwork with teammates
Read full description

Hello Kitty Friends' devs are back with a match-3 puzzle game! Clear match-3 levels with Hello Kitty and restore the ruined village. Your kind friends, Sanrio characters will help you! Enter the Dreamland right now! [Features] ■ Play with characters made with an officially licensed by Sanrio. ■ Thousands of unique match-3 levels await you. ■ Collect cute and fun Sanrio characters. ■ Explore Dreamland with characters from Sanrio. ■ Save your cherished memories made in Dreamland in Album. ■ Exchange hearts with teammates and you will never be alone. Come to Dreamland to find out more about Hello Kitty Friends Match! [Optional Access] The following access is requested upon use. You may still continue using the service without the specific feature even if access is declined. - Photos/Media/Files: Allows attaching files saved in the device when contacting Support. [How to Remove Access] - Settings > Apps > Select Category > Permissions > Allow or Remove Access [Minimum Requirements] - OS: iOS 12 or newer - RAM: 2GB - Storage: 1GB [Information on Paid Contents and Usage] ※ Probabilistic items are included in the game. ※ Purchasing paid contents will incur additional charges. - Provider : ⓒ LINE Games Corporation - Terms of Service and Service Period : Refer to the information provided in-game (If service period is not shown, the game service end date is to be regarded as the service period) - Payment amount and method : Refer to the amounts and methods provided for each content in-game - Content provision method : Issued directly to the game account that carried out the purchase or issued to the in-game mailbox - Compensation for damages and handling of complaints : Refer to Articles 11 and 15 of the Terms of Service - Inquiries : Submitted online through the in-game Support feature or by phone (1661-4184) - Terms of Service : https://cs.line.games/policy/store/terms?companyCd=LINE_GAMES&svcCd=STORE - Privacy Policy : https://cs.line.games/policy/store/privacy?companyCd=LINE_GAMES&svcCd=STORE - e-mail : game_service@linegames.support ⓒ 2025 SANRIO Co., Ltd. ⓒ LINE Games Corporation. ⓒ SUPERAWESOME Inc. All Rights Reserved.

Screenshots

Hello Kitty Merch Match4 screens
Hello Kitty Friends Match4 screens

Verdict

The call

The clearest difference is rating: Hello Kitty Merch Match at 4.8 against Hello Kitty Friends Match's 4.6. Hello Kitty Friends Match's advantage is review sentiment (67% vs 54%) and iOS requirement (13.0 vs 15.0). On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Hello Kitty Merch Match sells 33 one-off in-app purchases and Hello Kitty Friends Match sells 42 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Hello Kitty Merch Match holds the better App Store score, 4.8 against 4.6. Both are backed by a comparable volume of ratings — 271 and 562 respectively. Written reviews complicate that: 54% of Hello Kitty Merch Match's written reviews are positive against 67% of Hello Kitty Friends Match's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on September 24, 2026 and September 23, 2026 respectively.

Scorecard3 real differences · 7 level
Hello Kitty Merch Match versus Hello Kitty Friends Match: the parameters behind the verdict, then further details
ParameterHello Kitty Merch MatchHello Kitty Friends Match
PriceFreeFree
Rating4.8 (271 ratings) — better4.6 (562 ratings)
Positive reviews54.5% of reviews66.9% of reviews — better
Number of ratings271562 — better
Update frequencyEvery 3 weeksEvery 3 weeks
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.013.0 — better
Further details — not scored
Size624 MB510 MB
Age rating4+4+
DeveloperApplibot Inc.LINE Games

Customer experience

Hello Kitty Merch Match

All ratings271 ratings
Positive93.7%
Neutral3.0%
Negative3.3%
Written reviews145 reviews
Positive54.5%
Neutral17.2%
Negative28.3%

Hello Kitty Friends Match

All ratings562 ratings
Positive91.1%
Neutral3.0%
Negative5.9%
Written reviews284 reviews
Positive66.9%
Neutral11.6%
Negative21.5%

User reviews

Hello Kitty Merch Match

From 271 App Store ratings

What we love

  • 🥰 Cute and adorable graphics
  • 👍 Fun and addictive gameplay
  • 🎉 No ads or in-app purchases required

Room to improve

  • ⏱️ Unreasonable time limits for higher levels
  • 🤯 Levels become too challenging and frustrating

Hello Kitty Friends Match

From 562 App Store ratings

What we love

  • 💕 Adorable and fun
  • 👍 Relaxing and chill gameplay
  • 🎨 Cute art style
  • 🎉 Enjoyable match-3 experience
  • 🎁 Preregistration gift is cute

Room to improve

  • 🔍 Limited moves in matching games
  • 🚫 Unable to play due to error 403
  • 🚫 No way to consent to data usage

Bugs and requests

Hello Kitty Merch Match

Reported bugs

2 issues
  • Difficulty progressing past certain levels
  • Compatibility issues on older devices

Requested features

2 requests
  • More content and collectibles to discover
  • Adjustable time limits or difficulty settings

Hello Kitty Friends Match

Reported bugs

2 issues
  • Error 403 preventing gameplay
  • Unable to consent to data usage

Requested features

2 requests
  • More moves in matching games
  • Add Pekkle character

In-app purchases

33 purchases

Hello Kitty Merch Match

One-time33
  • Flash Sale 2$0.99
  • Flash Sale 1$0.99
  • Starter Bundle$1.99
Show 30 more
  • Happy Coin Package$1.99
  • Theme Cinnamoroll$3.99
  • Theme KUROMI$3.99
  • Theme Tuxedosam$3.99
  • Theme Hangyodon$3.99
  • Theme Kerokerokeroppi$3.99
  • Theme BAD BADTZ-MARU$3.99
  • Theme AHIRUNOPEKKLE$3.99
  • Theme Pochacco$3.99
  • Beginner Bundle$4.99
  • Level 40 Milestone Bundle$6.99
  • Level 100 Milestone Bundle$6.99
  • Happy Bundle$6.99
  • Smile Coin Package$8.99
  • Summer Special Pack$9.99
  • Spring Special Pack$9.99
  • Smile Bundle$9.99
  • Level Bonus 3$9.99
  • Level Bonus 2$9.99
  • Season Pass 1$9.99
  • Season Pass 2$9.99
  • Level Bonus$9.99
  • Miracle Coin Package$13.99
  • Miracle Bundle$19.99
  • Dream Coin Package$27.99
  • Dream Bundle$39.99
  • Special Coin Package$54.99
  • Special Bundle$79.99
  • Premium Bundle$99.99
  • Premium Coin Package$99.99
42 purchases

Hello Kitty Friends Match

One-time42
  • Gem Mine_1$1.09
  • Daily Max Pack$1.09
  • Daily Pack$1.09
Show 39 more
  • Treasure Tarot_1$1.09
  • Daily Max Pack 2$2.39
  • Puzzle Support Pack$2.39
  • Starter Pack$2.39
  • 70 Gems$2.99
  • 35 Gems$2.99
  • Weekly Value Pack 1$3.00
  • Gacha Anticipation Pack$3.00
  • Treasure Tarot_2$3.00
  • Pompompurin Style Pass$3.99
  • Hello Kitty Style Pass$3.99
  • Pochacco Style Pass2 variants$3.99
  • Cinnamoroll Style Pass$3.99
  • Hangyodon Style Pass$3.99
  • Kuromi Style Pass$3.99
  • My Melody Style Pass$3.99
  • Friends Pass Mini$3.99
  • Sweet Puzzle Support Pack$3.99
  • 1-Year Thank You Puzzle Pack$5.49
  • Item-Filled Puzzle Pack$5.49
  • Weekly Gem Chance I$5.49
  • Summer Match Pack 1$5.49
  • 70 Gems$5.49
  • 140 Gems$5.49
  • Gacha Cheering Pack$5.49
  • Friends Pass$7.09
  • Weekly Gem Chance II$7.99
  • Best Marine Gem Pack$7.99
  • No Ads$7.99
  • Special Gacha Chance 2$8.99
  • Friends Pass$9.99
  • 180 Gems$12.99
  • Gacha Encouraging Pack$12.99
  • Treasure Tarot_4$12.99
  • Best Gacha Pack$15.99
  • Growth Pass 1$22.99
  • Treasure Tarot_5$24.99
  • Treasure Tarot_6$49.99
  • S Grade Gacha Pack$99.99

Questions

Is Hello Kitty Merch Match free?
Hello Kitty Merch Match is free to download, with in-app purchases available.
Is Hello Kitty Friends Match free?
Hello Kitty Friends Match is free to download, with in-app purchases available.
Which has better reviews, Hello Kitty Merch Match or Hello Kitty Friends Match?
Hello Kitty Merch Match is rated higher. Hello Kitty Merch Match averages 4.8 out of 5 from 271 ratings, while Hello Kitty Friends Match averages 4.6 from 562 ratings.
Do Hello Kitty Merch Match or Hello Kitty Friends Match have ads?
Both Hello Kitty Merch Match and Hello Kitty Friends Match show ads.
Which is updated more often, Hello Kitty Merch Match or Hello Kitty Friends Match?
Hello Kitty Merch Match ships an update every 3 weeks, and Hello Kitty Friends Match every 3 weeks. Most recently, Hello Kitty Merch Match was updated on September 24, 2026 and Hello Kitty Friends Match on September 23, 2026.

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