eFabrics vs THAT Concept Store
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
eFabrics
Explore a vast collection of luxury textiles, view them in 3D, and check real-time availability. Virtually try on fabrics using augmented reality to visualize your creations. Stay updated with the latest news and manage your past orders with transparency.
- Discover Loro Piana and Solbiati textiles
- View fabrics in 3D
- Real-time availability check
- Augmented reality visualization
- Shareable multimedia content
- Order history and traceability
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eFabrics is the innovative app from Loro Piana Textile that allows you to discover the entire range from Loro Piana and Solbiati, 3D fabrics, new arrivals and much more. With the app, you can choose the perfect fabric, check availability in real time and purchase it in just a few steps. The “What’s New” section offers all the latest updates on Loro Piana’s textile world, product news, Instagram Media Kits and other multimedia content to share on social media. Augmented reality allows you to create your favourite looks by interacting with the space thanks to an avatar that shows the final result of the garment. All features are designed to be shared in the presence of the end customer. The section dedicated to your Account stores previous orders, guaranteeing complete transparency and traceability, to offer an overview of your digital orders.
THAT Concept Store
Discover a curated selection of over 150 fashion and lifestyle brands, from global luxury to emerging designers. Enjoy seamless mobile shopping with features like 2-hour delivery, free returns, and loyalty program integration.
- Over 150 curated brands
- 2-hour delivery option
- Free delivery and returns
- Earn and redeem loyalty points
- Seamless mobile shopping experience
- Push notifications for sales and new arrivals
- Instant wish list functionality
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WHAT’S THAT? A Majid Al Futtaim Concept Store - THAT is more than a store. THAT is an experience, a destination, a convergence of cultures in fashion, beauty, creativity, and more. THAT is where you can channel self-expression through the concept store’s multibrand lifestyle platform. And THAT’s all in your hands with THAT App. BRANDS AND CATEGORIES You’re anything but basic and we love THAT! You’ll love THAT too with our collection of over 150 brands that style who you are. From world-renowned global luxury brands to new styles by rising designers, look the way you live with THAT selection. Our range includes RTW, clothes, footwear, accessories, beauty and grooming, eyewear, home, gadgets, and gifts. • A curated collection of ‘what’s in’, THAT always keeps you in style. • 2000+ SKUs from over 150 designers. • International and regional brands from established and emerging fashion designers. • Sustainable brands and products. • Continuous additions THAT lets you discover and experiment with how you want to express yourself. APP FEATURES THAT will perk your app with features meant to provide you with total convenience: • 2-hour delivery to standard delivery options • Free delivery and returns • Earn and redeem SHARE Points for every purchase • Seamless mobile shopping from product browsing to easy checkout • Push notifications on new brands, sales, and special promotions • Order status updates • Instant wish list by tapping the flame icon to shortlist products while browsing • Easy browsing filters And much more to come… Done reading! Get THAT app now! @thatconceptstore
Screenshots
Verdict
The clearest difference is review sentiment: eFabrics at 100% against THAT Concept Store's 42%. eFabrics also leads on rating (5.0 vs 2.9). THAT Concept Store's advantage is ratings volume (14 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
eFabrics holds the better App Store score, 5.0 against 2.9. That said, the two scores are not equally well evidenced: THAT Concept Store has 14 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 100% of eFabrics's written reviews are positive against 42% of THAT Concept Store's.
eFabrics ships an update every 6 weeks, THAT Concept Store monthly. The most recent releases landed on October 21, 2026 and October 24, 2026 respectively.
| Parameter | eFabrics | THAT Concept Store |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 2.9 (14 ratings) |
| Positive reviews | 100.0% of reviews — better | 41.9% of reviews |
| Number of ratings | 1 | 14 — better |
| Update frequency | Every 6 weeks | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 | 14 — better |
| Further details — not scored | ||
| Size | 301 MB | 131 MB |
| Age rating | 17+ | 4+ |
| Developer | Loro Piana S.p.A. | Majid Al Futtaim Properties LLC |
Customer experience
eFabrics
THAT Concept Store
In-app purchases
eFabrics
No in-app purchases
THAT Concept Store
No in-app purchases
Questions
Is eFabrics free?
Is THAT Concept Store free?
Which has better reviews, eFabrics or THAT Concept Store?
Do eFabrics or THAT Concept Store have ads?
Which is updated more often, eFabrics or THAT Concept Store?
Other comparisons
