Variable Color vs FindPaintColor
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Variable Color
Easily scan and identify colors from your surroundings. Find matching paints and materials, organize your color discoveries into palettes, and share them with others. Streamline your color selection process for design, DIY, or professional projects.
- Scan and identify colors instantly
- Match colors to paint and material libraries
- Organize colors into custom palettes
- Share color palettes with others
- Cross-reference colors between brands
- Attach images to palettes
Read full descriptionHide full description
The Variable Color app assists consumers, DIYers and professionals (such as interior designers, architects, paint contractors and material specifiers), streamline the color selection process. Scan color, find products that match, coordinate and complement. Color referencing, collecting, organizing and sharing has never been easier and more efficient. Variable Color offers: • Instant color match to exact colors • Speed up the color selection process • Share color palettes with friends, clients & colleagues • Material & paint libraries on your mobile device • Cross reference colors between brands & materials Color referencing, collecting, organizing and sharing has never been easier, more accurate and more efficient. A Color Reference System of a Different Color The Variable Color system changes the way modern color management systems operate. The compact size and mobility allow for easy collection and identification of color, which is critical, as you may never know when a color will inspire you. The COLOR MUSE system gives you the ability to match these colors to color and material libraries. Making color matching more black and white The Variable Color system can differentiate colors the human eye isn’t able to. Our technology can be broken down into three essential components. The Variable Color app allows color referencing, selection and inspiration collection to streamline the color selection process. Features: • Scan, store, file and reference colors • Reference scans against color libraries • Scan colors and store them in your custom palettes • Remembers device connections for connecting with ease during later usages • Provides paint and material matching for leading U.S. and International paint companies • Browse full color libraries of paint and material manufacturers • Attach pictures to your inspirational palettes About Variable Inc. Variable, Inc. is an industry leader in color hardware technology, color mobile app development, digital color referencing and color library management across multiple industries throughout the world.
FindPaintColor
Easily match existing paint colors from a photo. This app analyzes your image using a reference white chip to find the closest paint matches from major brands. It also suggests lighter, darker, and complementary hues.
- Match unknown paint colors from photos
- Find lighter, darker, and complementary hues
- Supports Behr, Benjamin Moore, PPG, Sherwin Williams
- Uses iPhone camera, no external sensor needed
- Provides sRGB, HSV, and LRV values
- Requires a free reference white color chip
Read full descriptionHide full description
Trying to find a paint color to match an unknown existing wall (or other surface) color? Or maybe find lighter or darker colors of the same hue, or possibly complementary colors? FindPaintColor finds the best-match paint colors from thousands available from major paint vendors, by analyzing a photo of your unknown color with a specified white color chip available free from your paint dealer. The photo is taken within the app, and must be taken in natural (window) lighting only. Although other high-accuracy solutions require an external color sensor, FindPaintColor uses the iPhone camera and advanced image processing, so no separate color measurement device is required. Accuracy is similar to external color sensing devices, and will identify the nearest few color chips for your final match, including the many that are available but not usually on display at your paint store. The app can save multiple trips back and forth to your dealer and eliminates the vexing need to bring in a sample. It finds paints from these four major paint vendors: Behr, Benjamin Moore, PPG, and Sherwin Williams. The app also finds paints darker or lighter than your color, and complementary colors, using industry-standard color wheel methods. It provides industry-standard ‘sRGB’ (standard Red Green Blue) values, to allow finding paints from other vendors. It also shows HSV (Hue Saturation Value) and LRV (Light Reflectance Value) numbers, to help you compare colors numerically as well as by eye. The required white color chip is used by the app to measure ambient light – a must for accuracy, and as long used by professional photographers to ensure color accuracy. This white chip may be any one of the following, available free from your paint dealer: Behr: PR-W15 (PPU18-06) Ultra Pure White PR-W14U Bit of Sugar Benjamin Moore: OC-65 (2120-70) Chantilly Lace OC-68 Distant Gray PPG: PPG1172-1 Snow Storm PPG1049-1 Snowy Mount Sherwin Williams: SW 7757 Highly Reflective White SW 7006 Extra White Any one of the above chips will work to find the closest colors from all four paint vendors. The app provides simple instructions for use, and trial demonstration photos to ensure a smooth start.
Screenshots
Verdict
The clearest difference is price: Variable Color at Free against FindPaintColor's $2.99. Variable Color also leads on rating (4.4 vs 2.5) and update cadence (every 5 weeks vs every 4 months). FindPaintColor's advantage is review sentiment (29% vs 0%) and chart position (#184 vs unranked). On ratings volume, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Variable Color is free to download; FindPaintColor costs $2.99 up front. Neither carries in-app purchases, so what you see is what you pay.
Variable Color holds the better App Store score, 4.4 against 2.5. Both are backed by a comparable volume of ratings — 62 and 22 respectively. Written reviews complicate that: 0% of Variable Color's written reviews are positive against 29% of FindPaintColor's, so the app with the better star average is not the one people write more warmly about.
Variable Color ships an update every 5 weeks, FindPaintColor every 4 months. The most recent releases landed on September 17, 2026 and September 18, 2026 respectively.
| Parameter | Variable Color | FindPaintColor |
|---|---|---|
| Price | Free — better | $2.99 |
| Rating | 4.4 (62 ratings) — better | 2.5 (22 ratings) |
| Positive reviews | 0.0% of reviews | 29.2% of reviews — better |
| Number of ratings | 62 — better | 22 |
| Update frequency | Every 5 weeks — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Paid |
| Best chart rank | — | #184 — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.1 — better | 15.6 |
| Further details — not scored | ||
| Size | 83 MB | 47 MB |
| Age rating | 4+ | 4+ |
| Developer | Variable Technologies LLC | Larry Maki |
Customer experience
Variable Color
FindPaintColor
In-app purchases
Variable Color
No in-app purchases
FindPaintColor
No in-app purchases
Questions
Is Variable Color free?
Is FindPaintColor free?
Which has better reviews, Variable Color or FindPaintColor?
Do Variable Color or FindPaintColor have ads?
Which is updated more often, Variable Color or FindPaintColor?
Other comparisons















