Lucrativ vs KW
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lucrativ
Manage sales opportunities, prospects, and contacts in a unified dashboard. Leverage AI-powered insights, intelligent email, and a powerful dialer to close more deals. Track activities and move opportunities through your pipeline efficiently.
- Unified opportunity, prospect, and contact management
- Intelligent Email features
- Powerful Dialer functionality
- Smart Workflow automation
- AI-powered Analytics & Forecasting
- Activity tracking
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Lucrativ is a modern CRM with a clean, elegant interface that your team will adopt quickly. You can manage your opportunity / prospects / contacts all in one dashboard.Take advantage of our Intelligent Email, Powerful Dialer and Smart Workflow to enlarge your opportunity to win customers.Our Analytics & Forecasting powered by AI provides insights and recommends the best actions for you. With Lucrativ, you will move deals through the pipeline at the right pace and track activities accurately. Lucrativ CRM help sales people close MORE and BIGGER deals by incorporating Artificial Intelligence into the way they work.
KW
Manage your real estate business from lead generation to client retention with an integrated suite of tools. This app provides cutting-edge technology to control your database and client relationships on the go.
- Lead management
- Client relationship management
- Business control on-the-go
- Interconnected tools
- Database management
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The Command Mobile App is an integrated suite of tools designed to help you manage your business on-the-go. From lead, to close, to lifetime client relationships, our cutting-edge real estate technology puts you in control of your database, your business, and your future wherever you are. More than a CRM, Command's interconnected tools support connections between data and clients, keeping you in the center of it all.
Screenshots
Verdict
The clearest difference is rating: Lucrativ at 5.0 against KW's 4.6. Lucrativ also leads on iOS requirement (13.0 vs 15.1). KW's advantage is ratings volume (128 vs 2). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Lucrativ holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: KW has 128 ratings behind it against 2, so its average is the more settled of the two.
Lucrativ ships an update every 3 weeks, KW every 5 weeks. The most recent releases landed on June 1, 2026 and September 25, 2026 respectively.
| Parameter | Lucrativ | KW |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (2 ratings) — better | 4.6 (128 ratings) |
| Positive reviews | — | 82.9% of reviews |
| Number of ratings | 2 | 128 — better |
| Update frequency | Every 3 weeks — better | Every 5 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 13.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 31 MB | 64 MB |
| Age rating | 4+ | 4+ |
| Developer | Lucrativ Inc., | KW Realty |
Customer experience
Lucrativ
KW
Bugs and requests
Lucrativ
Not enough reviews yet to summarise bugs or requests.
KW
Reported bugs
10 issues- Login process is frustrating
- App is glitchy
- Text appears slower than typing speed
- App freezes and crashes frequently
- App freezes when trying to change the date of a task
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- Phone number input automatically adds an extra digit
- Face ID login gives an error message
- iPhone display is clipped at the bottom of each section
- App takes days to download
- App does not allow login after download
Requested features
8 requests- Update login process
- Add Face ID login option
- Add ability to add documents to opportunities
- Integrate with Google Voice instead of Twilio
- Update contact info from profile
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- Create an iPadOS version
- Add Opportunities to the app
- Include Opportunities in the app for lead to close functionality
In-app purchases
Lucrativ
No in-app purchases
KW
No in-app purchases
