Comparison

Premier Agent vs KW

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Premier Agent

This platform helps real estate agents and teams manage leads, communicate with clients, and organize tasks efficiently. It offers tools for lead routing, task management, and listing updates, all accessible from anywhere.

Highlights
  • Intelligent lead management
  • Team lead routing
  • Task and reminder setting
  • Listing management
  • Call recording
  • Lead source integration
Features
Read full description

The lead-management (CRM) platform that helps agents and teams run their business – anytime, anywhere. The Premier Agent App provides a simple and effective suite of tools to help you respond to leads quickly, communicate intelligently and manage your to-do’s efficiently. Intelligent lead management • Get alerted the instant a new lead is received, with relevant data including property and contact details • Connect leads from over 35 sources and manage them all from one inbox. • Gain valuable insights about new leads including search history across Zillow and Trulia, time frame to move and loan pre-approval status. • Set status and filter leads based on the consumer's readiness to buy a home • Record your phone calls and have them delivered to your Inbox, so you can listen again later. Tools to manage your Agent Team • Route the right leads to the right agents by price, location or type. • Set tasks and reminders for your team members to follow up with their leads • Monitor incoming leads to your team and track follow-up Task management • Create tasks for your individual clients to manage the various to-do’s through their home-buying process. • Organize your day by setting due dates and reminders. Listing management and other resources • Manage listings, upload a video walkthrough, post information about open houses or add additional photos • Manage your Premier Agent profile by adding past sales or requesting reviews • Access powerful tools and training through the Premier Agent Resource Center Meet and maintain program requirements • The Premier Agent App helps us understand how and where you work best to determine your eligibility for lead programs • Share background geolocation data to be eligible for special lead programs and improve the quality of your connections based on where and how you work today

About

KW

Manage your real estate business from lead generation to client retention with an integrated suite of tools. This app provides cutting-edge technology to control your database and client relationships on the go.

Highlights
  • Lead management
  • Client relationship management
  • Business control on-the-go
  • Interconnected tools
  • Database management
Features
Read full description

The Command Mobile App is an integrated suite of tools designed to help you manage your business on-the-go. From lead, to close, to lifetime client relationships, our cutting-edge real estate technology puts you in control of your database, your business, and your future wherever you are. More than a CRM, Command's interconnected tools support connections between data and clients, keeping you in the center of it all.

Screenshots

Premier Agent4 screens
KW4 screens

Verdict

The call

The clearest difference is review sentiment: KW at 83% against Premier Agent's 35%. Premier Agent's advantage is ratings volume (33K vs 128) and rating (4.8 vs 4.6). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Premier Agent holds the better App Store score, 4.8 against 4.6. That said, the two scores are not equally well evidenced: Premier Agent has 33K ratings behind it against 128, so its average is the more settled of the two. Written reviews complicate that: 35% of Premier Agent's written reviews are positive against 83% of KW's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Premier Agent ships an update every 4 weeks, KW every 5 weeks. The most recent releases landed on October 1, 2026 and September 29, 2026 respectively.

Scorecard3 real differences · 7 level
Premier Agent versus KW: the parameters behind the verdict, then further details
ParameterPremier AgentKW
PriceFreeFree
Rating4.8 (33K ratings) — better4.6 (128 ratings)
Positive reviews34.6% of reviews82.9% of reviews — better
Number of ratings33K — better128
Update frequencyEvery 4 weeks — betterEvery 5 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPod
Requires iOS16.015.1 — better
Further details — not scored
Size252 MB64 MB
Age rating+44+
DeveloperZillow.comKW Realty

Customer experience

Premier Agent

All ratings33,351 ratings
Positive95.1%
Neutral2.7%
Negative2.2%
Written reviews127 reviews
Positive34.6%
Neutral15.0%
Negative50.4%

KW

All ratings128 ratings
Positive89.8%
Neutral3.9%
Negative6.3%
Written reviews41 reviews
Positive82.9%
Neutral9.8%
Negative7.3%

User reviews

Premier Agent

From 33K App Store ratings

What we love

  • 🚀 Excellent lead generation
  • 👍 User-friendly app
  • 🚀 Great for organizing leads
  • 👍 Helpful features for agents

Room to improve

  • 🐛 Glitchy and unreliable app
  • 💰 Overpriced for poor lead quality
  • 🔍 Lack of lead screening and vetting
  • 🤯 Frustrating customer service
  • 🤔 Inconsistent and misleading information

KW

From 128 App Store ratings

What we love

  • 🚀 Efficient business management on the go
  • 👍 Simple and user-friendly design
  • 💡 Packed with useful features
  • ✅ Great CRM for real estate agents
  • 🔄 Continuously improving functionality

Room to improve

  • 🐛 Functionality is glitchy
  • 🐌 Text appears slower than typing speed
  • 🐛 Frequent crashes/freezes
  • 🐛 App freezes when changing task dates
  • ❌ Desktop features missing in app

Bugs and requests

Premier Agent

Reported bugs

4 issues
  • Missed call notifications not working
  • Listings showing incorrect status
  • Syncing issues between app and website
  • Frequent crashes and connectivity problems

Requested features

4 requests
  • Ability to pause or control lead flow
  • Better lead qualification and screening
  • Improved CRM functionality and organization
  • More transparency on lead sources and quality

KW

Reported bugs

10 issues
  • Login process is frustrating
  • App is glitchy
  • Text appears slower than typing speed
  • App freezes and crashes frequently
  • App freezes when trying to change the date of a task
Show 5 more
  • Phone number input automatically adds an extra digit
  • Face ID login gives an error message
  • iPhone display is clipped at the bottom of each section
  • App takes days to download
  • App does not allow login after download

Requested features

8 requests
  • Update login process
  • Add Face ID login option
  • Add ability to add documents to opportunities
  • Integrate with Google Voice instead of Twilio
  • Update contact info from profile
Show 3 more
  • Create an iPadOS version
  • Add Opportunities to the app
  • Include Opportunities in the app for lead to close functionality

In-app purchases

None

Premier Agent

No in-app purchases

None

KW

No in-app purchases

Questions

Is Premier Agent free?
Premier Agent is free to download, with no in-app purchases.
Is KW free?
KW is free to download, with no in-app purchases.
Which has better reviews, Premier Agent or KW?
Premier Agent is rated higher. Premier Agent averages 4.8 out of 5 from 33K ratings, while KW averages 4.6 from 128 ratings.
Do Premier Agent or KW have ads?
Neither Premier Agent nor KW shows ads.
Which is updated more often, Premier Agent or KW?
Premier Agent ships an update every 4 weeks, and KW every 5 weeks. Most recently, Premier Agent was updated on October 1, 2026 and KW on September 29, 2026.

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