Premier Agent vs KW
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Premier Agent
This platform helps real estate agents and teams manage leads, communicate with clients, and organize tasks efficiently. It offers tools for lead routing, task management, and listing updates, all accessible from anywhere.
- Intelligent lead management
- Team lead routing
- Task and reminder setting
- Listing management
- Call recording
- Lead source integration
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The lead-management (CRM) platform that helps agents and teams run their business – anytime, anywhere. The Premier Agent App provides a simple and effective suite of tools to help you respond to leads quickly, communicate intelligently and manage your to-do’s efficiently. Intelligent lead management • Get alerted the instant a new lead is received, with relevant data including property and contact details • Connect leads from over 35 sources and manage them all from one inbox. • Gain valuable insights about new leads including search history across Zillow and Trulia, time frame to move and loan pre-approval status. • Set status and filter leads based on the consumer's readiness to buy a home • Record your phone calls and have them delivered to your Inbox, so you can listen again later. Tools to manage your Agent Team • Route the right leads to the right agents by price, location or type. • Set tasks and reminders for your team members to follow up with their leads • Monitor incoming leads to your team and track follow-up Task management • Create tasks for your individual clients to manage the various to-do’s through their home-buying process. • Organize your day by setting due dates and reminders. Listing management and other resources • Manage listings, upload a video walkthrough, post information about open houses or add additional photos • Manage your Premier Agent profile by adding past sales or requesting reviews • Access powerful tools and training through the Premier Agent Resource Center Meet and maintain program requirements • The Premier Agent App helps us understand how and where you work best to determine your eligibility for lead programs • Share background geolocation data to be eligible for special lead programs and improve the quality of your connections based on where and how you work today
KW
Manage your real estate business from lead generation to client retention with an integrated suite of tools. This app provides cutting-edge technology to control your database and client relationships on the go.
- Lead management
- Client relationship management
- Business control on-the-go
- Interconnected tools
- Database management
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The Command Mobile App is an integrated suite of tools designed to help you manage your business on-the-go. From lead, to close, to lifetime client relationships, our cutting-edge real estate technology puts you in control of your database, your business, and your future wherever you are. More than a CRM, Command's interconnected tools support connections between data and clients, keeping you in the center of it all.
Screenshots
Verdict
The clearest difference is review sentiment: KW at 83% against Premier Agent's 35%. Premier Agent's advantage is ratings volume (33K vs 128) and rating (4.8 vs 4.6). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Premier Agent holds the better App Store score, 4.8 against 4.6. That said, the two scores are not equally well evidenced: Premier Agent has 33K ratings behind it against 128, so its average is the more settled of the two. Written reviews complicate that: 35% of Premier Agent's written reviews are positive against 83% of KW's, so the app with the better star average is not the one people write more warmly about.
Premier Agent ships an update every 4 weeks, KW every 5 weeks. The most recent releases landed on October 1, 2026 and September 29, 2026 respectively.
| Parameter | Premier Agent | KW |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (33K ratings) — better | 4.6 (128 ratings) |
| Positive reviews | 34.6% of reviews | 82.9% of reviews — better |
| Number of ratings | 33K — better | 128 |
| Update frequency | Every 4 weeks — better | Every 5 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 16.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 252 MB | 64 MB |
| Age rating | +4 | 4+ |
| Developer | Zillow.com | KW Realty |
Customer experience
Premier Agent
KW
User reviews
Premier Agent
From 33K App Store ratingsWhat we love
- 🚀 Excellent lead generation
- 👍 User-friendly app
- 🚀 Great for organizing leads
- 👍 Helpful features for agents
Room to improve
- 🐛 Glitchy and unreliable app
- 💰 Overpriced for poor lead quality
- 🔍 Lack of lead screening and vetting
- 🤯 Frustrating customer service
- 🤔 Inconsistent and misleading information
KW
From 128 App Store ratingsWhat we love
- 🚀 Efficient business management on the go
- 👍 Simple and user-friendly design
- 💡 Packed with useful features
- ✅ Great CRM for real estate agents
- 🔄 Continuously improving functionality
Room to improve
- 🐛 Functionality is glitchy
- 🐌 Text appears slower than typing speed
- 🐛 Frequent crashes/freezes
- 🐛 App freezes when changing task dates
- ❌ Desktop features missing in app
Bugs and requests
Premier Agent
Reported bugs
4 issues- Missed call notifications not working
- Listings showing incorrect status
- Syncing issues between app and website
- Frequent crashes and connectivity problems
Requested features
4 requests- Ability to pause or control lead flow
- Better lead qualification and screening
- Improved CRM functionality and organization
- More transparency on lead sources and quality
KW
Reported bugs
10 issues- Login process is frustrating
- App is glitchy
- Text appears slower than typing speed
- App freezes and crashes frequently
- App freezes when trying to change the date of a task
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- Phone number input automatically adds an extra digit
- Face ID login gives an error message
- iPhone display is clipped at the bottom of each section
- App takes days to download
- App does not allow login after download
Requested features
8 requests- Update login process
- Add Face ID login option
- Add ability to add documents to opportunities
- Integrate with Google Voice instead of Twilio
- Update contact info from profile
Show 3 moreShow fewer
- Create an iPadOS version
- Add Opportunities to the app
- Include Opportunities in the app for lead to close functionality
In-app purchases
Premier Agent
No in-app purchases
KW
No in-app purchases





