Comparison

28 Program vs AG Coaching

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

28 Program

This app offers daily 28-minute workouts and personalized meal plans with customizable options. It provides shopping lists, progress tracking, and access to professional support for fitness, nutrition, and motivation.

Highlights
  • Daily 28-minute workouts
  • Customizable meal plans
  • Weekly personalized shopping lists
  • Progress tracking
  • Integration with Apple Health
  • Access to professional support
Features
Read full description

Feel better, move more and build healthy habits with 28. 28 brings workouts, healthy recipes, personalised meal planning, mindfulness and expert support together in one easy-to-use app — helping you make healthy living work for you. Whether you’re just getting started, returning to exercise or ready for your next challenge, you’ll find plenty of ways to move, eat well and feel your best. MOVE YOUR WAY Choose from thousands of workouts across strength, HIIT, Pilates, yoga, low impact, circuits and more. Search and filter by workout type, trainer and duration, or explore curated collections to find something that suits your day. FOLLOW A PROGRAM Stay motivated with structured programs and challenges designed for different goals, fitness levels and life stages. From progressive fitness challenges to strength, Pilates, yoga and women’s health programs, there’s something to help you keep moving forward. PLAN YOUR WEEK Bring your workouts, meals, mindfulness and rest days together with your weekly planner, making it easier to stay organised and build a routine that works for you. EAT WELL Discover a huge library of healthy, delicious recipes and create a personalised meal plan to suit your needs. Find family favourites, high-protein meals, quick recipes, snacks and plenty more. DISCOVER SOMETHING NEW Explore hand-picked collections of workouts, recipes, programs and mindfulness content, save your favourites and discover recommendations for what to try next. SUPPORT FOR BODY & MIND Healthy living is about more than workouts. Explore meditations, mindset content and expert advice designed to support your overall wellbeing. YOUR HEALTH. YOUR ROUTINE. YOUR 28. However you choose to move, eat and look after yourself, 28 gives you the tools, variety and support to make healthy habits part of everyday life. You can find more information about using the 28 app and how we handle your personal information in our Terms & Conditions ( https://the28program.com/terms/) and Privacy Policy (https://the28program.com/privacy-policy/). Have you got a question? Drop us a line at hello@the28program.com

About

AG Coaching

This app simplifies body transformations with custom meal plans, tailored training programs, and expert coaching. It helps users achieve fat loss and muscle-building goals by cutting through conflicting online advice and providing a sustainable system.

Highlights
  • Custom meal plans with thousands of recipes
  • Customizable workout programs for all levels
  • Community support and expert coaching
  • Effortless macro and progress tracking
  • Exclusive educational content on nutrition and training
Features
Read full description

Have you ever tried to lose weight or build muscle but ended up right back where you started because the plan wasn’t sustainable?
 Do you feel overwhelmed by all the conflicting advice online?
 Not sure what to eat, how much to eat, or whether your workouts are even getting you closer to your goal?
 You’re not alone—and that’s exactly why we built AG Coaching.
 We’ve cut through the noise and simplified body transformations into a proven system that makes fat loss and muscle-building easier than ever.
 We’ve used this exact system and had over 1000 crazy transformations
 What You’ll Get Inside: : Custom Meal Plans, No Boring Diets – Build your perfect meal plan with 1,000s of recipes that fit your goals, tastes, and lifestyle. Every meal and recipe inside the app is fully customisable so you can increase or decrease the amounts of any ingredient you want. : Training Programs – Whether you’re a beginner or advanced, get a customisable workout plan tailored to your goals. No more second-guessing. : Accountability & Coaching – Join a community of like-minded people, plus get expert guidance from team AG’s coaches whenever you need. : Effortless Macro & Progress Tracking – Instantly adjust your personalised macro targets and track the progress that matters without stress. : Exclusive Education Hub – Learn exactly how to eat, train, and live without sacrificing social events, travel, or fun.

Screenshots

28 Program4 screens
AG Coaching4 screens

Verdict

The call

The clearest difference is review sentiment: AG Coaching at 100% against 28 Program's 59%. AG Coaching also leads on in-app purchases (none vs 5). On price, update cadence, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. 28 Program sells 5 in-app purchases, starting at $39.99 per month. AG Coaching asks for nothing beyond the download.

UpkeepUpdate frequency

28 Program ships an update every 2 weeks, AG Coaching every 3 weeks. The most recent releases landed on October 26, 2026 and October 4, 2026 respectively.

Scorecard3 real differences · 7 level
28 Program versus AG Coaching: the parameters behind the verdict, then further details
Parameter28 ProgramAG Coaching
PriceFreeFree
Rating4.7 (72 ratings) — better—
Positive reviews58.8% of reviews100.0% of reviews — better
Number of ratings72 — better—
Update frequencyEvery 2 weeks — betterEvery 3 weeks
AdsNoNo
In-app purchasesYesNo — better
MonetizationSubscriptionFree — better
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.115.0 — better
Further details — not scored
Size26 MB40 MB
Age rating4+17+
DeveloperAustralian Life Tech Pty LtdAlex Thomas Gamble

Customer experience

28 Program

All ratings72 ratings
Positive94.4%
Neutral1.4%
Negative4.2%
Written reviews160 reviews
Positive58.8%
Neutral4.4%
Negative36.9%

AG Coaching

Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

28 Program

Reported bugs

4 issues
  • Workouts not loading properly
  • Shopping list not updating correctly
  • Inability to unmark completed workouts
  • Sync issues between app and website

Requested features

4 requests
  • More dietary options (e.g. vegetarian, pescatarian)
  • Better integration with fitness trackers
  • Improved navigation and search functionality
  • Ability to customize and save preferred workouts/meals

AG Coaching

Not enough reviews yet to summarise bugs or requests.

In-app purchases

5 purchases

28 Program

Subscriptions5
  • Monthly Membership$39.991 Month
  • All Access Subscription - Quarterly$99.003 Months
  • Quarterly Membership$102.993 Months
Show 2 more
  • All Access Subscription Annual$199.001 Year
  • Yearly Membership$199.001 Year
None

AG Coaching

No in-app purchases

Questions

Is 28 Program free?
28 Program is free to download, with in-app purchases available.
Is AG Coaching free?
AG Coaching is free to download, with no in-app purchases.
Do 28 Program or AG Coaching have ads?
Neither 28 Program nor AG Coaching shows ads.
Which is updated more often, 28 Program or AG Coaching?
28 Program ships an update every 2 weeks, and AG Coaching every 3 weeks. Most recently, 28 Program was updated on October 26, 2026 and AG Coaching on October 4, 2026.

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