Comparison

SELPHY Photo Layout vs INSTAX SQUARE Link

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SELPHY Photo Layout

Create and save custom photo layouts for printing with compatible devices. Decorate images with stamps and text, arrange multiple photos in collages, or print ID photos. Supports various paper sizes and printing functions for personalized photo output.

Highlights
  • Create and save custom photo layouts
  • Wireless printing with SELPHY printers
  • Decorate and arrange photos in collages
  • Print ID photos
  • Shuffle and custom size printing
  • Add stamps, text, and QR codes
Read full description

SELPHY Photo Layout is an application that allows you to create/save layouts of images to be printed with SELPHY using images stored on your smartphone or tablet. [Key Features] - Connect your smartphone or tablet wirelessly with SELPHY printers and enjoy high-quality photo printing. ("Canon PRINT" must be installed separately for CP1300, CP1200, CP910, and CP900.) - Easily print photos directly from the ‘Photos’ menu. - Decorate and layout your photos freely with the ‘Collage’ menu before printing. [Supported Products] SELPHY CP Series - CP1500, CP1300, CP1200, CP910, CP900* SELPHY QX Series - QX20, SQUARE QX10 [System requirement] - iOS 17/18/26 - iPadOS 17/18/26 [Supported Images] - JPEG, PNG, HEIF [Supported Layouts / Functions ] SELPHY CP Series - Photos (Easily print an unmodified original photo) - Collage (Have fun decorating or arranging multiple photos before you print) - ID Photo (Print ID photos such as passport and driver’s license pictures from selfies.) - Shuffle (Select up to 20 images, and they will be automatically arranged and printed on one sheet.) - Custom Size (Print in any photo size) - Tiling (split the photo into multiple tiles to print large) - Snap a shot (Take a photo on the spot, decorate, and print) - Bookmark (Print in a bookmark-style layout) - Layout (Simply choose a photo to combine with a frame and print) - Reprint (Print additional copies from your previously printed collection.) - Collage Decoration Features (Include stamps, frames, text, paint tools, and embedded QR codes.) - Pattern Overcoat Processing (Only for CP1500). SELPHY QX Series - Photos (Easily print an unmodified original photo) - Collage (Have fun decorating or arranging multiple photos before you print) - Custom Size (Print in any photo size) - Snap a shot (Take a photo on the spot, decorate, and print) - Layout (Simply choose a photo to combine with a frame and print) - Reprint (Print additional copies from your previously printed collection.) - Collage Decoration Features (Include stamps, frames, and text.) - Pattern Overcoat Processing. - Card & Square Hybrid Printing / Borderless & Bordered Printing (Only for QX20). [Supported Paper Size] - All available SELPHY-specific paper sizes for purchase *1 SELPHY CP Series - Postcard Size - L (3R) Size - Card Size SELPHY QX Series - Square Sticker Paper for QX. - Card Sticker Paper for QX (Only for QX20). *1: availability may differ depending on region. [Important Notes] - If application does not operate properly, try again after shutting down the application. - Features and services available in this application may differ depending on the model, country or region, and environment. - Visit your local Canon Web pages for more details. * CP900 does not support printing in ad-hoc mode with "Canon Print". Please use it in infrastructure mode.

About

INSTAX SQUARE Link

Enhance your INSTAX SQUARE Link prints with augmented reality, personalized messages, and creative editing tools. Add text, frames, stickers, and sketches to your photos before printing them wirelessly via Bluetooth.

Highlights
  • AR Print with QR code playback
  • INSTAX Connect for remote printing
  • Simple photo editing and cropping
  • Editable prints with frames and stickers
  • INSTAX Camera mode for selfies
  • Sketch and text overlay
  • Enhanced photo quality modes
Read full description

This app is exclusively for the Fujifilm INSTAX SQUARE Link printer. 1. AR Print [NEW] Add augmented reality effects to your INSTAX prints before printing. Then scan the printed QR code with your smartphone to see them come to life! 2. INSTAX Connect [NEW] The SQUARE Link printer keeps you connected, no matter how far apart you are. Simply personalize an image with text via the SQUARE LINK app, then send it via your favored social media app, ready to be opened, printed, and treasured. 3. Simple Print You’ve got your shot, now get creative. Add text, do a spot of cropping, alter the contrasts or saturation levels, maybe even apply a filter. Finally, connect wirelessly via Bluetooth to the SQUARE LINK and swipe up to print. Simple. 4. Editable Print Add fun, decorative frames to your shots, create image collages or even add stickers with hundreds in-app stickers to choose from! From ‘Happy Birthday’ stickers to ‘I Love You’ stickers, you’ll soon know your favorites, ready for you to effortlessly add BEFORE printing. 5. INSTAX Camera Print selfies instantly using INSTAX Camera mode. Take a snap in the app and then swipe up to print! 6. Sketch, edit & print Create a sketch or text, then add them to your photos and print! 7. Enhanced Quality Photos Print your photos just the way you like, whether it's with the conventional photo quality of ""INSTAX-Natural Mode"" or the new ""INSTAX-Rich Mode"", which features extra-vibrant color. [Supported OS] iOS16.0 or later

Screenshots

SELPHY Photo Layout4 screens
INSTAX SQUARE Link4 screens

Verdict

The call

The clearest difference is monetization model: SELPHY Photo Layout at free against INSTAX SQUARE Link's free with in-app purchases. SELPHY Photo Layout also leads on ratings volume (23K vs 417). INSTAX SQUARE Link's advantage is iOS requirement (14.0 vs 17.0). On price, rating, review sentiment and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for SELPHY Photo Layout against 4.8 for INSTAX SQUARE Link. That said, the two scores are not equally well evidenced: SELPHY Photo Layout has 23K ratings behind it against 417, so its average is the more settled of the two. Written reviews are what separate them: 37% of SELPHY Photo Layout's written reviews are positive against 38% of INSTAX SQUARE Link's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 4 months. Both last shipped on November 10, 2026.

Scorecard3 real differences · 7 level
SELPHY Photo Layout versus INSTAX SQUARE Link: the parameters behind the verdict, then further details
ParameterSELPHY Photo LayoutINSTAX SQUARE Link
PriceFreeFree
Rating4.7 (23K ratings)4.8 (417 ratings) — better
Positive reviews37.1% of reviews38.5% of reviews — better
Number of ratings23K — better417
Update frequencyEvery 4 monthsEvery 4 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.014.0 — better
Further details — not scored
Size91 MB329 MB
Age rating4+4+
DeveloperCanon Inc.FUJIFILM Corporation

Customer experience

SELPHY Photo Layout

All ratings22,051 ratings
Positive93.5%
Neutral1.4%
Negative5.1%
Written reviews1,239 reviews
Positive37.1%
Neutral8.9%
Negative54.0%

INSTAX SQUARE Link

All ratings327 ratings
Positive95.1%
Neutral1.2%
Negative3.7%
Written reviews39 reviews
Positive38.5%
Neutral17.9%
Negative43.6%

Bugs and requests

SELPHY Photo Layout

Reported bugs

5 issues
  • App freezes and crashes
  • Connectivity issues with newer devices
  • Unable to select or load photos
  • Inconsistent border sizes
  • Printing issues after recent updates

Requested features

6 requests
  • More layout and customization options
  • Ability to resize and reposition photos in layouts
  • Bring back N-up printing feature
  • Add more fonts, stickers, and overcoat options
  • Support for horizontal display on iPad
Show 1 more
  • Improve photo browsing and selection experience

INSTAX SQUARE Link

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

SELPHY Photo Layout

No in-app purchases

None

INSTAX SQUARE Link

No in-app purchases

Questions

Is SELPHY Photo Layout free?
SELPHY Photo Layout is free to download, with no in-app purchases.
Is INSTAX SQUARE Link free?
INSTAX SQUARE Link is free to download, with no in-app purchases.
Which has better reviews, SELPHY Photo Layout or INSTAX SQUARE Link?
INSTAX SQUARE Link is rated higher. SELPHY Photo Layout averages 4.7 out of 5 from 23K ratings, while INSTAX SQUARE Link averages 4.8 from 417 ratings.
Do SELPHY Photo Layout or INSTAX SQUARE Link have ads?
Neither SELPHY Photo Layout nor INSTAX SQUARE Link shows ads.
Which is updated more often, SELPHY Photo Layout or INSTAX SQUARE Link?
SELPHY Photo Layout ships an update every 4 months, and INSTAX SQUARE Link every 4 months. Most recently, SELPHY Photo Layout was updated on November 10, 2026 and INSTAX SQUARE Link on November 10, 2026.

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