BrightPlan vs EquityZen

Take control of your finances with BrightPlan for personalized financial guidance, smarter decision-making, and a plan tailored to your unique goals. As an employer-provided benefit, BrightPlan helps you make confident financial decisions, reduce financial stress, and get more value from the benefits available to you. BrightPlan’s offerings may vary by country and employer. Learn: BrightPlan Academy delivers personalized educational resources, including articles and live/on-demand sessions, tailored to your financial needs. Get relevant guidance that helps you take action—without product sales or commissions. Plan: You're not alone. BrightPlan’s AI-powered Financial Wellness Coach™ provides personalized, 24/7 guidance to help you make informed financial planning decisions, stay on track with your goals, and take meaningful action with confidence. Manage: Get a complete view of your financial life in one place. Track your budget, monitor spending, organize your accounts, and stay connected to your financial goals with personalized insights. Invest: BrightPlan provides goals-based investment guidance tailored to your personal risk tolerance, timeline, and financial objectives to help you make informed investment decisions. Secure: Your privacy comes first. BrightPlan keeps your financial information private and secure—it is never shared with your employer, sold to third parties, or used for marketing. We follow industry best practices and maintain rigorous security certifications to protect your data. Fiduciary Excellence: BrightPlan is a registered investment adviser and is legally required to act in your best interests. Disclaimers: BrightPlan LLC is an SEC registered investment adviser that may offer investment advice to U.S. residents. Registration does not imply a certain level of skill or training nor does it imply endorsement by the SEC. BrightPlan is neither registered with any international agency to provide, nor does it provide, any investment advice to non-U.S. residents. By using this application, you accept our Terms of Service (https://www.brightplan.com/terms-of-service), Privacy Notice (https://www.brightplan.com/privacy-policy) and, in the United States, Investment Advisory Agreement (https://www.brightplan.com/investment-advisory-agreement). © 2026 BrightPlan LLC

EquityZen is the marketplace for investing in or selling shares of Pre-IPO companies*. For more than 10 years, EquityZen has committed to and delivered on our mission - Private Markets for the Public. Join 800,000+ subscribers and access a $500B+ market for pre-IPO companies shaping the future! Why EquityZen? 1. Established Network From curated investment offerings to deep relationships with 450+ established startups, our clients refer their friends and return to our marketplace again and again 2. Deep Data and Insights Exclusive private market data and insights to make informed decisions, backed by a dedicated research team and 10-years of secondary market activity 3. Purpose-Built Technology Award-winning investment platform delivering secure, compliant and fully-streamlined processes that provide access to a market once uniquely available to institutional investors 4. User-Friendly Experience Intuitive, personalized interface and guidance from private market specialists helps you enter the market with confidence --- *Disclosures Investments in pre-IPO companies are through EquityZen funds (special purpose investment vehicles that will own the shares of single or multiple companies) that are illiquid investments for which sale is restricted, for which buyers may not be readily found, and which have risks, including the risk of loss. You must be an accredited investor to invest in EquityZen funds. There can be no assurance that any private company will go public or be acquired, or that any IPO or acquisition will result in a successful investment. EquityZen and logo are trademarks of EquityZen Inc. Screenshots display a representation of a fictional investor's view and not real offerings