SMUD vs Identifize
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SMUD
Manage your home electricity service with ease. View your bill, track usage, report outages, and make payments all from your device. Stay informed about your energy consumption and billing history.
- View bill history
- Make payments
- Track electricity usage
- Get outage information
- Report power outages
- Schedule auto bill pay
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The SMUD App offers our residential customers easy access to the things that are most important to you when it comes to home energy usage. We want your experience to be fast and simple, so once you sign in, you'll stay signed in on your device until you sign out, no matter how many times you visit. The first thing you'll see is a summary of your bill, electricity use, outage info and how to get in touch with us. Tap a tile to reveal the features: Bill - See your bill history - Make a payment - See your payment history - Schedule or cancel payments - Add or change payment methods - Schedule auto bill pay - Enroll in paperless billing Usage - See how much electricity you've used in this billing cycle - Check the current cost of your electricity use Outage - Get up-to-the minute outage info - Report a power outage See and do everything that's most important to you when it comes to your residential electricity service. Tap into energy with the SMUD App.
Identifize
This utility app helps you safeguard your possessions, prepare for emergencies, and manage your home organization. It utilizes smart ID tags for item recovery, quick access to emergency contacts, and digital networking cards. The application is designed for ease of use in daily life, connecting important information to you.
- Smart ID tag for item recovery
- Digital emergency contact information
- Home storage box labeling
- Customizable digital networking card
- Organize and connect belongings
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Identifize helps you protect your belongings, stay prepared in emergencies, organise your home, and share your info digitally. Use smart ID tags to recover lost items, keep emergency details accessible, label storage boxes, or create your own digital networking card. Simple to use and built for everyday life, Identifize keeps everything important connected to you.
Screenshots
Verdict
The clearest difference is review sentiment: Identifize at 88% against SMUD's 23%. Identifize also leads on rating (4.6 vs 4.4) and update cadence (every 3 weeks vs every 2 months). SMUD's advantage is in-app purchases (none vs 1) and ratings volume (931 vs 11). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Identifize sells 1 in-app purchase, starting at $9.99 per year. SMUD asks for nothing beyond the download.
Identifize holds the better App Store score, 4.6 against 4.4. That said, the two scores are not equally well evidenced: SMUD has 931 ratings behind it against 11, so its average is the more settled of the two. Written reviews point the same way: 23% of SMUD's written reviews are positive against 88% of Identifize's.
SMUD ships an update every 2 months, Identifize every 3 weeks. Both last shipped on October 24, 2026.
| Parameter | SMUD | Identifize |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (931 ratings) | 4.6 (11 ratings) — better |
| Positive reviews | 22.6% of reviews | 87.5% of reviews — better |
| Number of ratings | 931 — better | 11 |
| Update frequency | Every 2 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Freemium |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 134 MB | 69 MB |
| Age rating | 4+ | 12+ |
| Developer | SMUD | Identifize LLC |
Customer experience
SMUD
Identifize
Bugs and requests
SMUD
Reported bugs
3 issues- App crashes when accessing usage data
- Autopay feature not working as expected
- Compatibility issues with newer iOS versions
Requested features
3 requests- Dark mode option
- Customizable payment scheduling
- Improved push notification support
Identifize
Not enough reviews yet to summarise bugs or requests.
In-app purchases
SMUD
No in-app purchases
Identifize
- Premium Yearly Plan$9.991 Year
