Comparison

Faire Wholesale vs SmartCustomer

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Faire Wholesale

Shop wholesale inventory for your retail store directly from your phone. Discover new brands, manage orders, and track shipments with ease. Enjoy benefits like net 60 terms and free returns on opening orders.

Highlights
  • Mobile wholesale shopping
  • Discover new brands
  • Order management
  • Shipment tracking
  • Net 60 terms
  • Free returns
Features
Read full description

With the Faire mobile app, retailers are invited to shop wholesale whenever, wherever. Use the app to easily shop the Faire marketplace on the go, view your wholesale orders and shipping info, and discover thousands of new brands your customers will love. Retailers, download the Faire app today and shop unique lines for your store! App features: - Easy online shopping, designed for your phone - An inspiration feed of new products and brands for your store - Simple order management and shipment tracking - All the same great benefits of shopping on Faire, including net 60 terms for qualified retailers and free returns on opening orders

About

SmartCustomer

Discover and research businesses worldwide. Read millions of user reviews, share your own experiences, and connect with a community of buyers and businesses. Plan your shopping by bookmarking favorites and joining discussions.

Highlights
  • Discover businesses in any category
  • Read millions of user reviews
  • Post your own feedback
  • Ask questions and get advice
  • Bookmark favorite brands
  • Join community discussions
Features
Read full description

SmartCustomer is the customer reviews platform where millions of buyers and businesses worldwide come together. Discover reputable companies, hear what millions of users have to say, and post feedback on your own experience with a product or business. With SmartCustomer, you can: Discover up-and-coming businesses in any category Research businesses you don't have experience with Ask questions and get advice Share your own experience with a product or brand Plan out your shopping by bookmarking your favorites Join in on community discussions DISCOVER BUSINESSES Find great brands you can trust for anything you need to purchase online Shop smart with real advice from other reviewers Browse modern alternatives to industry classics Uncover new businesses that better suit your specific needs RATE AND REVIEW Share your experience, expertise, recommendations, and suggestions Support great businesses while helping your fellow customers Bookmark your favorite brands so you can easily find them later JOIN THE COMMUNITY Interact with millions of reviewers Ask for specific advice about any business Help the community by answering questions Join in on discussions around your favorite topics WHAT OUR USERS HAVE TO SAY Reviews from the BBB: “SmartCustomer is definitely my go-to site for brand and product reviews. They have literally every brand you can think of on their website, even those brands you typically have a hard time finding reviews for. Reviews are clearly authentic and unbiased, which is very hard to find in review sites these days. Reviewers often leave helpful tips, pictures, and videos as well. I highly recommend this site!” - Melissa M. “SmartCustomer reviews have been extremely helpful to me in finding online websites/businesses that are worth me spending my money with, as well as those that I may be better off staying away from due to other customers' experiences…It has a really great setup to make it easy to find a website by combining through subject (ex., Clothing) or alphabetically. It's a useful but also fun platform that helps find legit reviews, photos/videos of products people have purchased, and connects people with common interests.” - Heather H. “I love SmartCustomer because I can read reviews about other websites and make informed decisions regarding where to purchase an item, for example…It's easy to use and find what you're looking for. I like that I can build my own profile, write reviews, and help other consumers.” - Nafia T. “I love being able to read reviews from other consumers about companies that I’ve never heard of before and learning about new products from companies that I love buying products from!” - Samantha B. “What I grew to enjoy was being able to connect with others on the website and sharing my own thoughts and opinions. Overall, I could not recommend this website more if you want an unbiased review on any brand or service.” - Samira R.

Screenshots

Faire Wholesale4 screens
SmartCustomer4 screens

Verdict

The call

The clearest difference is rating: Faire Wholesale at 4.9 against SmartCustomer's 4.0. Faire Wholesale also leads on ratings volume (67K vs 5) and update cadence (weekly vs monthly). SmartCustomer's advantage is iOS requirement (15.1 vs 26.0). On price, review sentiment, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Faire Wholesale holds the better App Store score, 4.9 against 4.0. That said, the two scores are not equally well evidenced: Faire Wholesale has 67K ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 72% of Faire Wholesale's written reviews are positive against 67% of SmartCustomer's.

UpkeepUpdate frequency

Faire Wholesale ships an update weekly, SmartCustomer monthly. The most recent releases landed on November 7, 2026 and November 3, 2026 respectively.

Scorecard4 real differences · 6 level
Faire Wholesale versus SmartCustomer: the parameters behind the verdict, then further details
ParameterFaire WholesaleSmartCustomer
PriceFreeFree
Rating4.9 (67K ratings) — better4.0 (5 ratings)
Positive reviews72.1% of reviews — better66.7% of reviews
Number of ratings67K — better5
Update frequencyWeekly — betterMonthly
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS26.015.1 — better
Further details — not scored
Size134 MB28 MB
Age rating12+4+
DeveloperFaire Wholesale, Inc.GGL Projects, Inc.

Customer experience

Faire Wholesale

All ratings66,859 ratings
Positive98.9%
Neutral0.5%
Negative0.6%
Written reviews390 reviews
Positive72.1%
Neutral3.6%
Negative24.4%

SmartCustomer

All ratings5 ratings
Positive80.0%
Neutral0.0%
Negative20.0%
Written reviews3 reviews
Positive66.7%
Neutral0.0%
Negative33.3%

Bugs and requests

Faire Wholesale

Reported bugs

3 issues
  • Frequent app crashes and freezes
  • Incorrect product information and pricing
  • Issues with order processing and payments

Requested features

4 requests
  • Improved filtering and search functionality
  • Dedicated iPad/tablet app version
  • Better communication and support for sellers
  • More flexible approval process for new businesses

SmartCustomer

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Faire Wholesale

No in-app purchases

None

SmartCustomer

No in-app purchases

Questions

Is Faire Wholesale free?
Faire Wholesale is free to download, with no in-app purchases.
Is SmartCustomer free?
SmartCustomer is free to download, with no in-app purchases.
Which has better reviews, Faire Wholesale or SmartCustomer?
Faire Wholesale is rated higher. Faire Wholesale averages 4.9 out of 5 from 67K ratings, while SmartCustomer averages 4.0 from 5 ratings.
Do Faire Wholesale or SmartCustomer have ads?
Neither Faire Wholesale nor SmartCustomer shows ads.
Which is updated more often, Faire Wholesale or SmartCustomer?
Faire Wholesale ships an update weekly, and SmartCustomer monthly. Most recently, Faire Wholesale was updated on November 7, 2026 and SmartCustomer on November 3, 2026.

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