Comparison

Pic vs Postcards App

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Pic

Manage your photography workflow on the go. Create and share client galleries, upload media, and post directly to social media from your mobile device. Download high-resolution photos and videos to your device.

Highlights
  • Create and share client galleries
  • Upload any media
  • Manage work on mobile
  • Post directly to social media
  • Download high-res photos and videos
Read full description

Your galleries go where you go. The Pic-Time mobile app brings your workflow to your fingertips. Create and share galleries with clients, upload any media, and manage your work right from your phone or tablet. Post your work directly to social, or download high-res photos and videos to your device. Everything you need, always within reach.

About

Postcards App

This app helps photographers scout and share locations. Pin favorite spots, add details like light and parking, and create branded guides for clients. Clients can explore, favorite, and rank locations, facilitating planning.

Highlights
  • Pin favorite shooting locations
  • Add details like light and parking
  • Create branded client guides
  • Clients can favorite and rank spots
  • Golden hour times for each location
  • Customizable branding (studio, colors, fonts)
Features
Read full description

Postcards is the location guide for photographers. Pin the places you love to shoot — your photos, the light, the parking, the little things only you know. Set your home base and travel rings so travel fees live right on the map instead of in awkward emails. Then send clients one beautiful link: a branded map and guide with your name on it. Clients explore your spots, heart their favorites, and send them back ranked — ready for you to reply with a plan. Golden hour times on every location, so everyone knows when the light is right. Your studio, your colors, your fonts. With love, from anywhere. See you there.

Screenshots

Pic4 screens
Postcards App4 screens

Verdict

The call

The clearest difference is review sentiment: Postcards App at 100% against Pic's 31%. Postcards App also leads on update cadence (daily vs every 2 weeks) and rating (5.0 vs 4.7). Pic's advantage is ratings volume (1.7K vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Postcards App holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Pic has 1.7K ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 31% of Pic's written reviews are positive against 100% of Postcards App's.

UpkeepUpdate frequency

Pic ships an update every 2 weeks, Postcards App daily. The most recent releases landed on October 13, 2026 and October 4, 2026 respectively.

Scorecard4 real differences · 6 level
Pic versus Postcards App: the parameters behind the verdict, then further details
ParameterPicPostcards App
PriceFreeFree
Rating4.7 (1.7K ratings)5.0 (1 ratings) — better
Positive reviews31.1% of reviews100.0% of reviews — better
Number of ratings1.7K — better1
Update frequencyEvery 2 weeksDaily — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.115.0 — better
Further details — not scored
Size63 MB328 MB
Age rating4+4+
DeveloperPic-Time, Inc.Matthew Knowles

Customer experience

Pic

All ratings1,017 ratings
Positive92.8%
Neutral2.6%
Negative4.6%
Written reviews151 reviews
Positive31.1%
Neutral10.6%
Negative58.3%

Postcards App

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

Pic

No in-app purchases

None

Postcards App

No in-app purchases

Questions

Is Pic free?
Pic is free to download, with no in-app purchases.
Is Postcards App free?
Postcards App is free to download, with no in-app purchases.
Which has better reviews, Pic or Postcards App?
Postcards App is rated higher. Pic averages 4.7 out of 5 from 1.7K ratings, while Postcards App averages 5.0 from 1 ratings.
Do Pic or Postcards App have ads?
Neither Pic nor Postcards App shows ads.
Which is updated more often, Pic or Postcards App?
Pic ships an update every 2 weeks, and Postcards App daily. Most recently, Pic was updated on October 13, 2026 and Postcards App on October 4, 2026.

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