Comparison

Colgate Magik vs Toothbrush Timer

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Colgate Magik

This app uses augmented reality to transform a manual toothbrush into a smart device for children. It gamifies brushing by having kids hunt monsters and earn rewards, while also tracking their technique across 16 zones of the mouth. A parental dashboard provides feedback to help improve brushing habits.

Highlights
  • Augmented reality brushing games
  • 16-zone mouth tracking
  • Cavity monster hunting
  • 3D Magik Brushing Masks
  • Parental dashboard
  • Personalized mouth map
  • Photo saving to camera roll
Read full description

Get ready, now your child can hunt out the Magik brushing monsters on all 16 zones of the mouth. All Magik worlds and masks have been redesigned in full 3D! The Colgate Magik app will unlock your Colgate Magik toothbrush kit. The app uses Augmented Reality to give your children a fun brand new brushing experience, turning the Colgate Magik manual 5+ toothbrush into a connected smart toothbrush. Take the guesswork out of brush time as the Colgate Magik toothbrushing app can detect where they brush. Using advanced visual tracking, it is the first manual toothbrush that can visibly track your kids brushing technique. As your child brushes they will be able to travel through augmented reality games, fight cavity monsters and claim 3D Magik Brushing Masks as they continue on their adventure; all while learning proper brushing techniques! Hunt out the augmented reality Magik brushing monsters on all 16 zones of the mouth, front, sides and tops of teeth now get the monster treatment, helping your child learn the proper brushing technique for life. The fun doesn't stop when the brushing is up, we have added a cool new mask try-on feature to the shop. Each time your child brushes they get a chance to pick a prize, which changes every time they brush. Sharing your photos will be so much easier as you can download the brushing pictures straight to your camera roll. Just a FEW highlights of the app: -Updated gameplay to include 16 zones, front, sides and tops of teeth -Augmented Reality Games: Using your toothbrush connector you can turn brushing into a game. By following the brushing guidance in each level of the app you can defeat cavity monsters and win augmented reality masks as prizes. -Discover new game worlds: The better you brush the more prizes you can win and more game levels you can unlock! Now with 15 levels to explore as you improve your brushing -Parental dashboard: Here you can review brushing feedback and get guidance on how to improve your children's brushing performance. -Magik photobooth pictures can be saved to the camera roll of your phone -Magik Check Up: Provides a personalized mouth map to show where each child has brushed and where they missed, so they can improve their technique over time Colgate Magik - because teaching better brushing today leads to a brighter tomorrow!

About

Toothbrush Timer

This app guides you through a complete dental care routine, ensuring each tooth receives proper attention. It offers step-by-step instructions for brushing, flossing, and rinsing, with smart reminders and detailed statistics to help you build and maintain healthy oral hygiene habits.

Highlights
  • Guided timers for brushing, flossing, and rinsing
  • Step-by-step voice instructions
  • Smart reminders
  • Detailed statistics
  • Health app integration
  • Customizable reminders (Premium)
Features
Read full description

Toothy helps you build a simple, effective dental care routine — without thinking about time. Brushing, flossing, and rinsing are more effective when done evenly and consistently. Toothy guides you step by step, so every tooth gets the attention it deserves. Why Toothy? • Guided timers for brushing, flossing, and rinsing • Clear, step-by-step voice instructions • Smart reminders that fit your schedule • Detailed statistics to track your habit • Health app integration to save brushing time • Clean, distraction-free design Whether you’re building a new habit or improving your routine, Toothy makes daily dental care simple, calm, and consistent. Toothy Premium subscription benefits: • Reminders: Daily, toothbrush replacement & dentist visit reminders • Floss & Rinse Timers: Effective way to keep your teeth and gums healthy If you decide to get a Toothy PRO subscription, your purchase will be charged to your iTunes account. One month costs $2.99 and 1 year costs $23.99. Active subscriptions will be auto-renewed 24 hours before the expiry date. You can manage subscriptions from Account in iTunes after subscribing, and you’ll also be able to cancel the auto-renewing subscription from there at any time. Any unused portion of the free trial period will be forfeited if you purchase a subscription to Toothy PRO before your trial expires. Terms & Conditions: https://yahenskyi.dev/terms-conditions/ Privacy Policy: https://yahenskyi.dev/privacy-policy/ Optional permission request: • Health app to record tooth brushing time • Notifications to remind you to clean your teeth

Screenshots

Colgate Magik4 screens
Toothbrush Timer4 screens

Verdict

The call

The clearest difference is in-app purchases: Colgate Magik at none against Toothbrush Timer's 7. Colgate Magik also leads on iOS requirement (15.0 vs 26.0). Toothbrush Timer's advantage is review sentiment (68% vs 44%) and update cadence (every 11 days vs every 2 months). On price, rating, ratings volume and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Toothbrush Timer sells 7 in-app purchases, starting at $2.99 per month. Colgate Magik asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.5 for Colgate Magik against 4.6 for Toothbrush Timer. Both are backed by a comparable volume of ratings — 1.6K and 589 respectively. Written reviews are what separate them: 44% of Colgate Magik's written reviews are positive against 68% of Toothbrush Timer's.

UpkeepUpdate frequency

Colgate Magik ships an update every 2 months, Toothbrush Timer every 11 days. The most recent releases landed on October 27, 2026 and October 31, 2026 respectively.

Scorecard5 real differences · 5 level
Colgate Magik versus Toothbrush Timer: the parameters behind the verdict, then further details
ParameterColgate MagikToothbrush Timer
PriceFreeFree
Rating4.5 (1.6K ratings)4.6 (589 ratings) — better
Positive reviews44.4% of reviews68.0% of reviews — better
Number of ratings1.6K — better589
Update frequencyEvery 2 monthsEvery 11 days — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.0 — better26.0
Further details — not scored
Size195 MB18 MB
Age rating4+4+
DeveloperColgate-Palmolive CompanyVolodymyr Yahenskyi

Customer experience

Colgate Magik

All ratings1,589 ratings
Positive87.2%
Neutral4.7%
Negative8.1%
Written reviews144 reviews
Positive44.4%
Neutral18.8%
Negative36.8%

Toothbrush Timer

All ratings589 ratings
Positive88.6%
Neutral5.1%
Negative6.3%
Written reviews75 reviews
Positive68.0%
Neutral10.7%
Negative21.3%

User reviews

Colgate Magik

From 1.6K App Store ratings

What we love

  • 👍 Encourages kids to brush teeth
  • 🎉 Makes brushing teeth fun
  • 🤗 Helps establish good brushing habits
  • 🤩 Engaging game elements
  • 🎨 Customizable masks/hats

Room to improve

  • 🐛 Toothbrush detection issues
  • 🤔 Inconsistent scoring/progress tracking
  • 💾 Lost user data/progress
  • 🤯 Frustrating app updates
  • 📸 Photos saved to phone instead of in-app

Toothbrush Timer

From 589 App Store ratings

What we love

  • 👍 Helpful for ADHD users
  • 👍 Motivates regular teeth brushing
  • 👍 Provides brushing guidance
  • 👍 Gives dentist-like clean feeling

Room to improve

  • 🐛 Subscription issues (not working, unable to get refund)
  • 💰 Expensive subscription, lack of affordable options
  • 🔇 Dislike of robotic voice
  • 🤖 Automatic song selection without user control

Bugs and requests

Colgate Magik

Reported bugs

5 issues
  • App crashes/freezes
  • Login/authentication issues
  • Toothbrush not recognized
  • Progress resets unexpectedly
  • Inconsistent scoring/rewards

Requested features

5 requests
  • More worlds/levels to unlock
  • Ability to transfer accounts across devices
  • Parental dashboard to track progress
  • Flossing feature
  • Customizable brushing timer

Toothbrush Timer

Reported bugs

3 issues
  • Timer issues (inaccurate, stops when watch dims)
  • Inability to delete manual brush records
  • Incompatibility with older devices

Requested features

4 requests
  • Add lifetime payment option
  • Allow manual brushing entry without timer
  • Implement Spotify integration
  • Provide more voice options

In-app purchases

None

Colgate Magik

No in-app purchases

7 purchases

Toothbrush Timer

Subscriptions6
  • Toothy PRO - Monthly plan$2.991 Month
  • Monthly plan7 Days trial$2.991 Month
  • Monthly plan3 Days trial$4.991 Month
Show 3 more
  • Toothy PRO - Yearly plan$11.991 Year
  • Yearly plan7 Days trial$17.991 Year
  • Annual plan1 Year trial$23.991 Year
One-time1
  • Lifetime plan$35.99

Questions

Is Colgate Magik free?
Colgate Magik is free to download, with no in-app purchases.
Is Toothbrush Timer free?
Toothbrush Timer is free to download, with in-app purchases available.
Which has better reviews, Colgate Magik or Toothbrush Timer?
Toothbrush Timer is rated higher. Colgate Magik averages 4.5 out of 5 from 1.6K ratings, while Toothbrush Timer averages 4.6 from 589 ratings.
Do Colgate Magik or Toothbrush Timer have ads?
Neither Colgate Magik nor Toothbrush Timer shows ads.
Which is updated more often, Colgate Magik or Toothbrush Timer?
Colgate Magik ships an update every 2 months, and Toothbrush Timer every 11 days. Most recently, Colgate Magik was updated on October 27, 2026 and Toothbrush Timer on October 31, 2026.

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