Comparison

Hawkeye Testing vs PlaybookUX

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Hawkeye Testing

Conduct eye tracking tests directly on your iPhone or iPad without extra hardware. Analyze user behavior on any website or image with heatmaps, recordings, and focus diagrams. Easily share findings with your team.

Highlights
  • In-person eye tracking tests
  • Test any website or image
  • Heat maps and focus diagrams
  • Screen recordings
  • Detailed participant stats
  • Export and share findings
Features
Read full description

NOTE: Hawkeye only works on devices with a TrueDepth camera (like the iPhone XS, XR, 11, 11 Pro and new iPad Pro). Hawkeye lets you conduct eye tracking tests on an iPhone or iPad, no extra hardware required. Test any website or image to learn where people look in your product. View screen recordings, heatmaps, and focus point diagrams to understand what’s eye catching, what’s confusing, and where you can improve. Simple export tools make it easy to share your findings with your entire team. Using the TrueDepth camera, Hawkeye offers an all-in-one testing solution. Forget about expensive and complicated eye tracking hardware. Hawkeye lets you conduct eye tracking tests, view the results, and share your findings, all on an iPhone or iPad. Features: - Conduct in-person eye tracking tests - Test any website or image, no code changes required - View heat maps, screen recordings, and focus point diagrams - View detailed stats on where a participant looked and for how long - Export & share screen recordings and heatmaps For the best eye tracking performance, use Hawkeye while sitting down and try to keep your head and device still. If you have any issues calibrating the eye tracking or general feedback, email us at feedback@usehawkeye.com. We’re always looking to improve! --- If you choose to subscribe to Hawkeye, your Apple ID account will be charged at the confirmation of the purchase. Your account will be charged for renewal within 24 hours prior to the end of the current period, unless it is cancelled beforehand. You can manage and cancel your subscriptions by going to your account settings on the App Store after purchase. The Hawkeye Starter Plan starts at $39.99 USD/mo. Prices are in U.S. dollars, may vary in countries other than the U.S. and are subject to change without notice. Upon signing up for a Hawkeye account, you are given 1 project and 5 sessions for free. After exceeding these limits, you can subscribe to continue conducting more tests. If you choose not to subscribe, you can continue to view and share tests you have previously conducted. For more information, visit our Terms of Service (https://usehawkeye.com/terms) and Privacy Policy (https://usehawkeye.com/privacy).

About

PlaybookUX

This invite-only app allows users to test mobile websites and prototypes by providing verbal feedback while completing tasks. Participants receive study links and task instructions to share their user experience with companies.

Highlights
  • Test mobile websites and prototypes
  • Provide verbal feedback
  • Receive task instructions
  • Invite-only access
  • Contribute to company feedback
Features
Read full description

** NOTE: UX Mobile Testing Recorder is NOT a general purpose screen recording tool. It is invite only. ** The PlaybookUX app allows you test mobile websites and prototypes so you can provide companies with feedback. In order take a test with the PlaybookUX app, you must first have a link to the study. You will be given task instructions and asked to verbally provide feedback while interacting with the website or prototype.

Screenshots

Hawkeye Testing4 screens
PlaybookUX3 screens

Verdict

The call

The clearest difference is rating: Hawkeye Testing at 2.6 against PlaybookUX's 1.0. Hawkeye Testing also leads on update cadence (every 3 weeks vs every 2 months) and ratings volume (15 vs 4). PlaybookUX's advantage is ads (none vs shown) and monetization model (free vs free with in-app purchases). On price, review sentiment, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Hawkeye Testing holds the better App Store score, 2.6 against 1.0. Both are backed by a comparable volume of ratings — 15 and 4 respectively. Written reviews split almost evenly too, at 13% and 13% positive.

UpkeepUpdate frequency

Hawkeye Testing ships an update every 3 weeks, PlaybookUX every 2 months. The most recent releases landed on October 3, 2026 and October 8, 2026 respectively.

Scorecard6 real differences · 4 level
Hawkeye Testing versus PlaybookUX: the parameters behind the verdict, then further details
ParameterHawkeye TestingPlaybookUX
PriceFreeFree
Rating2.6 (15 ratings) — better1.0 (4 ratings)
Positive reviews12.5% of reviews12.5% of reviews
Number of ratings15 — better4
Update frequencyEvery 3 weeks — betterEvery 2 months
AdsYesNo — better
In-app purchasesNoNo
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS13.0 — better15.1
Further details — not scored
Size65 MB27 MB
Age rating17+17+
DeveloperHawkeye Labs, Inc.PlaybookUX

Customer experience

Hawkeye Testing

All ratings15 ratings
Positive40.0%
Neutral0.0%
Negative60.0%
Written reviews8 reviews
Positive12.5%
Neutral0.0%
Negative87.5%

PlaybookUX

All ratings4 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews16 reviews
Positive12.5%
Neutral0.0%
Negative87.5%

In-app purchases

None

Hawkeye Testing

No in-app purchases

None

PlaybookUX

No in-app purchases

Questions

Is Hawkeye Testing free?
Hawkeye Testing is free to download, with no in-app purchases.
Is PlaybookUX free?
PlaybookUX is free to download, with no in-app purchases.
Which has better reviews, Hawkeye Testing or PlaybookUX?
Hawkeye Testing is rated higher. Hawkeye Testing averages 2.6 out of 5 from 15 ratings, while PlaybookUX averages 1.0 from 4 ratings.
Do Hawkeye Testing or PlaybookUX have ads?
Hawkeye Testing shows ads; PlaybookUX does not.
Which is updated more often, Hawkeye Testing or PlaybookUX?
Hawkeye Testing ships an update every 3 weeks, and PlaybookUX every 2 months. Most recently, Hawkeye Testing was updated on October 3, 2026 and PlaybookUX on October 8, 2026.

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