Hawkeye Testing vs PlaybookUX
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Hawkeye Testing
Conduct eye tracking tests directly on your iPhone or iPad without extra hardware. Analyze user behavior on any website or image with heatmaps, recordings, and focus diagrams. Easily share findings with your team.
- In-person eye tracking tests
- Test any website or image
- Heat maps and focus diagrams
- Screen recordings
- Detailed participant stats
- Export and share findings
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NOTE: Hawkeye only works on devices with a TrueDepth camera (like the iPhone XS, XR, 11, 11 Pro and new iPad Pro). Hawkeye lets you conduct eye tracking tests on an iPhone or iPad, no extra hardware required. Test any website or image to learn where people look in your product. View screen recordings, heatmaps, and focus point diagrams to understand what’s eye catching, what’s confusing, and where you can improve. Simple export tools make it easy to share your findings with your entire team. Using the TrueDepth camera, Hawkeye offers an all-in-one testing solution. Forget about expensive and complicated eye tracking hardware. Hawkeye lets you conduct eye tracking tests, view the results, and share your findings, all on an iPhone or iPad. Features: - Conduct in-person eye tracking tests - Test any website or image, no code changes required - View heat maps, screen recordings, and focus point diagrams - View detailed stats on where a participant looked and for how long - Export & share screen recordings and heatmaps For the best eye tracking performance, use Hawkeye while sitting down and try to keep your head and device still. If you have any issues calibrating the eye tracking or general feedback, email us at feedback@usehawkeye.com. We’re always looking to improve! --- If you choose to subscribe to Hawkeye, your Apple ID account will be charged at the confirmation of the purchase. Your account will be charged for renewal within 24 hours prior to the end of the current period, unless it is cancelled beforehand. You can manage and cancel your subscriptions by going to your account settings on the App Store after purchase. The Hawkeye Starter Plan starts at $39.99 USD/mo. Prices are in U.S. dollars, may vary in countries other than the U.S. and are subject to change without notice. Upon signing up for a Hawkeye account, you are given 1 project and 5 sessions for free. After exceeding these limits, you can subscribe to continue conducting more tests. If you choose not to subscribe, you can continue to view and share tests you have previously conducted. For more information, visit our Terms of Service (https://usehawkeye.com/terms) and Privacy Policy (https://usehawkeye.com/privacy).
PlaybookUX
This invite-only app allows users to test mobile websites and prototypes by providing verbal feedback while completing tasks. Participants receive study links and task instructions to share their user experience with companies.
- Test mobile websites and prototypes
- Provide verbal feedback
- Receive task instructions
- Invite-only access
- Contribute to company feedback
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** NOTE: UX Mobile Testing Recorder is NOT a general purpose screen recording tool. It is invite only. ** The PlaybookUX app allows you test mobile websites and prototypes so you can provide companies with feedback. In order take a test with the PlaybookUX app, you must first have a link to the study. You will be given task instructions and asked to verbally provide feedback while interacting with the website or prototype.
Screenshots
Verdict
The clearest difference is rating: Hawkeye Testing at 2.6 against PlaybookUX's 1.0. Hawkeye Testing also leads on update cadence (every 3 weeks vs every 2 months) and ratings volume (15 vs 4). PlaybookUX's advantage is ads (none vs shown) and monetization model (free vs free with in-app purchases). On price, review sentiment, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Hawkeye Testing holds the better App Store score, 2.6 against 1.0. Both are backed by a comparable volume of ratings — 15 and 4 respectively. Written reviews split almost evenly too, at 13% and 13% positive.
Hawkeye Testing ships an update every 3 weeks, PlaybookUX every 2 months. The most recent releases landed on October 3, 2026 and October 8, 2026 respectively.
| Parameter | Hawkeye Testing | PlaybookUX |
|---|---|---|
| Price | Free | Free |
| Rating | 2.6 (15 ratings) — better | 1.0 (4 ratings) |
| Positive reviews | 12.5% of reviews | 12.5% of reviews |
| Number of ratings | 15 — better | 4 |
| Update frequency | Every 3 weeks — better | Every 2 months |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 13.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 65 MB | 27 MB |
| Age rating | 17+ | 17+ |
| Developer | Hawkeye Labs, Inc. | PlaybookUX |
Customer experience
Hawkeye Testing
PlaybookUX
In-app purchases
Hawkeye Testing
No in-app purchases
PlaybookUX
No in-app purchases
Questions
Is Hawkeye Testing free?
Is PlaybookUX free?
Which has better reviews, Hawkeye Testing or PlaybookUX?
Do Hawkeye Testing or PlaybookUX have ads?
Which is updated more often, Hawkeye Testing or PlaybookUX?
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