ADIB Direct vs EI +
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
ADIB Direct
Securely manage your business finances on the go. View account statements, transaction history, and initiate payments. Offers on-demand content downloads and dynamic user interfaces for efficient banking.
- Secure account access
- View statements and history
- Initiate transactions
- Approve pending activities
- Download content in PDF/XLS
- Two-factor authentication
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ADIB Direct - Business gives you immediate and secure access to your business's accounts and balances; you can view your account statements, transactions history, initiate transaction and approve pending activities. Offering ADIB Direct web application on iOS devices - ADIB Direct - Business; below are few highlights of the application. - Complete support of ADIB Direct - Business application on smart phone devices - Supports two factor authentication for login and payments transactions - Account Summary view ad Transactions Authorization Functionality - Pro Mobility : On demand downloading of content in PDF & XLS Formats - Facilitates seamless interoperability between smart phones - View of Alerts, notifications and other customer specific preferences - Simplified & Dynamic context menu / action based on usage pattern - Consistency in user experience minimizing training or usage help
EI +
This mobile banking application offers advanced technology and an improved user experience for both new and existing clients. It provides a streamlined way to manage your finances on the go.
- Advanced technology integration
- Enhanced user experience
- Manage finances on the go
- For existing and new clients
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Emirates Islamic's newest mobile banking offering brings the latest in technology, and enhanced user experience to our existing and new clients.
Screenshots
Verdict
The clearest difference is rating: EI + at 4.7 against ADIB Direct's 2.3. EI + also leads on review sentiment (56% vs 14%) and ratings volume (4.7K vs 14). ADIB Direct's advantage is monetization model (free vs ad-supported). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
EI + holds the better App Store score, 4.7 against 2.3. That said, the two scores are not equally well evidenced: EI + has 4.7K ratings behind it against 14, so its average is the more settled of the two. Written reviews point the same way: 14% of ADIB Direct's written reviews are positive against 56% of EI +'s.
ADIB Direct ships an update monthly, EI + every 10 days. The most recent releases landed on November 2, 2026 and November 7, 2026 respectively.
| Parameter | ADIB Direct | EI + |
|---|---|---|
| Price | Free | Free |
| Rating | 2.3 (14 ratings) | 4.7 (4.7K ratings) — better |
| Positive reviews | 14.3% of reviews | 55.7% of reviews — better |
| Number of ratings | 14 | 4.7K — better |
| Update frequency | Monthly | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 18.0 | 16.0 — better |
| Further details — not scored | ||
| Size | 273 MB | 690 MB |
| Age rating | 4+ | 4+ |
| Developer | ABU DHABI ISLAMIC BANK | Emirates Islamic Bank P.J.S.C |
Customer experience
ADIB Direct
EI +
Bugs and requests
ADIB Direct
Not enough reviews yet to summarise bugs or requests.
EI +
Reported bugs
5 issues- Credit card balance and transactions not updating
- Can't access credit card details
- Lost all beneficiary accounts and historical data
- Unable to transfer money, international transfers not working
- Forced to re-enter all account details and beneficiaries
Requested features
5 requests- Increase credit card limit
- Provide a link to relationship manager
- Add more communication options
- Improve customer service and response time
- Restore old app features and functionality
In-app purchases
ADIB Direct
No in-app purchases
EI +
No in-app purchases
