Comparison

Impulse vs Imprint

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Impulse

Enhance your cognitive abilities with personalized brain training games and puzzles. Discover your mental strengths and weaknesses through self-discovery tests, and track your progress over time to build a sharper mind.

Highlights
  • Personalized daily training plans
  • Memory & processing speed training
  • Attention & focus exercises
  • Mental math challenges
  • Problem-solving games
  • Cognitive profile discovery
  • IQ and personality tests
Features
Read full description

100+ million downloads 4.7 worldwide rating App of the Day in 50+ countries Train your brain. Discover yourself. Become sharper. Impulse is more than a brain training app — it's a complete toolkit for understanding how your mind works and building it into its strongest version. Struggle to stay focused? Forget things easily? Feel like your brain could do more? That’s where Impulse comes in. TRAIN WHAT YOUR BRAIN NEEDS MOST Impulse builds a personalized daily training plan tailored to the brain areas you need most: - Memory & Processing speed - Attention & focus - Mental math - Problem-solving Our science-inspired games are challenging enough to keep you progressing and simple enough to enjoy every day — at any age or skill level. DISCOVER YOUR COGNITIVE PROFILE Go deeper with a library of self-discovery tests that reveal how your mind truly works: - IQ tests & Cognitive strengths - Personality type and archetype insights - Emotional intelligence and self-awareness tests Each test comes with personalized recommendations so you know exactly which areas to focus on and how to grow. TRACK YOUR GROWTH - See your performance trends over time - Get actionable insights — not just scores - Stay motivated with streaks and progress reports WHY IMPULSE Most brain apps just give you games. Impulse also gives you deeper understanding of yourself. Train smarter and stay sharp for life. Join 100 million people worldwide who've made Impulse part of their daily routine. Impulse offers a 3-day free trial with full access to all games - no ads, no interruptions. If you choose to subscribe, the fee will be shown in the app before you complete the payment. Payment will be charged to your iTunes Account at confirmation of purchase. Subscription automatically renews unless auto-renewal is turned off at least 24 hours before the end of the current period. You may manage your subscription and turn off auto-renewal at any time in your iTunes Account Settings. Terms of Service: https://brainimpulse.me/app/tos.html Privacy Policy: https://brainimpulse.me/app/privacy_policy.html Contact: support@brainimpulse.me

About

Imprint

This app offers bite-sized visual learning sessions on a wide range of topics, from psychology to finance. Master complex concepts quickly with elegant visuals and retain knowledge through daily quizzes. Save and review key insights in sessions lasting two minutes or less.

Highlights
  • Bite-sized visual learning
  • Master essential topics
  • Understand complex concepts
  • Daily retention quizzes
  • Save and review insights
  • Short learning sessions
Features
Read full description

Imprint is your visual guide to the world's most important knowledge. - Master essential topics in psychology, philosophy, history, finance, leadership, business, health, science, technology and more. - Understand complex concepts quickly, with elegant visuals that clarify key ideas and help you stay focused. - Take challenging daily quizzes that help you retain what you've learned. - Save and review the insights and visuals that matter most to you. - Complete a chapter in two minutes or less, in bite-sized sessions throughout your day. - Explore our rapidly expanding catalog, featuring: COURSES - Philosophy and the Meaning Life with Professor John Kaag - Finance and Investing: Essential Concepts for Wealth-Building - Interpersonal Dynamics: The Psychology of Human Relationships - Principles of Productivity: Skills and Strategies for Getting Things Done QUICK READS - The Freudian Mind: Id, Ego, Superego - mRNA Vaccines and the Future of Immunity - The Imprint Guide to Gerrymandering VISUAL GUIDES TO BESTSELLING BOOKS - Sapiens by Yuval Noah Harari - Atomic Habits by James Clear - The Beginner's Guide to the Stock Market by Matthew Kratter ...and much more! -- SUBSCRIPTION PRICING AND TERMS: Imprint offers an auto-renewing yearly subscription and an auto-renewing monthly subscription which allows you full access to all of the content in our catalog for as long as you maintain an active subscription. These prices are for United States customers. Pricing in other countries may vary and actual charges may be converted to your local currency depending on your country. Payment will be charged to the credit card connected to your iTunes account at the time of initial subscription purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current subscription period. Your account will be charged for renewal within 24 hours prior to the end of the current period end date, and the cost of the renewal will be listed. You can manage your subscription and auto-renewal can be turned off by going to your Account Settings after the purchase. Read more about our Privacy Policy here: https://bit.ly/2UzFLvt Read more about our Terms of Service here: https://bit.ly/2Jc1rZm

Screenshots

Impulse4 screens
Imprint4 screens

Verdict

The call

The clearest difference is monetization model: Impulse at free with in-app purchases against Imprint's subscription. Impulse also leads on review sentiment (70% vs 38%) and ratings volume (851K vs 58K). Imprint's advantage is chart position (#4 vs #16) and iOS requirement (16.0 vs 18.0). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Impulse sells 14 in-app purchases, starting at $4.99 per 7 days and Imprint sells 14 in-app purchases, starting at $3.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Impulse against 4.8 for Imprint. That said, the two scores are not equally well evidenced: Impulse has 851K ratings behind it against 58K, so its average is the more settled of the two. Written reviews are what separate them: 70% of Impulse's written reviews are positive against 38% of Imprint's.

UpkeepUpdate frequency

Impulse ships an update weekly, Imprint every 4 days. Both last shipped on October 19, 2026.

Scorecard5 real differences · 6 level
Impulse versus Imprint: the parameters behind the verdict, then further details
ParameterImpulseImprint
PriceFreeFree
Rating4.7 (851K ratings)4.8 (58K ratings) — better
Positive reviews69.5% of reviews — better38.2% of reviews
Number of ratings851K — better58K
Update frequencyWeeklyEvery 4 days — better
AdsYesYes
In-app purchasesYesYes
MonetizationFree with in-app purchases — betterSubscription
Best chart rank#16#4 — better
DevicesiPhoneiPhone, iPad — better
Requires iOS18.016.0 — better
Further details — not scored
Size265 MB192 MB
Age rating4+12+
DeveloperGMRD Apps LimitedPolywise, Inc.

Customer experience

Impulse

All ratings851,132 ratings
Positive93.8%
Neutral3.3%
Negative2.9%
Written reviews7,612 reviews
Positive69.5%
Neutral3.8%
Negative26.7%

Imprint

All ratings57,749 ratings
Positive94.8%
Neutral1.7%
Negative3.5%
Written reviews1,444 reviews
Positive38.2%
Neutral7.1%
Negative54.7%

User reviews

Impulse

From 851K App Store ratings

What we love

  • 🤩 Engaging and fun brain games
  • 🧠 Helpful for improving focus, memory, and cognitive abilities
  • 📈 Tracks progress and compares to peers
  • 🧘‍♀️ Relaxing and calming experience
  • 🏆 Motivating to improve scores and skills

Room to improve

  • 💰 Expensive subscription model, with limited free access
  • 🤖 Misleading ads and paywalls for test results
  • 🙄 Excessive ads and upselling in free version
  • 🔒 Difficult to cancel subscription
  • 🤨 Questionable accuracy of personality/IQ tests

Imprint

From 58K App Store ratings

What we love

  • 🚀 Efficient learning
  • 👍 Visually engaging
  • 💡 Bite-sized content
  • 🚀 Quick to use
  • 👍 Great for visual learners

Room to improve

  • 💰 Expensive subscription
  • 🐛 Buggy performance
  • 🔒 Lack of transparency on pricing
  • 💰 Limited content for high price
  • 🚫 Paywall restricts access

Bugs and requests

Impulse

Reported bugs

3 issues
  • Inconsistent progress tracking and level completion
  • Crashes and freezes, especially on older devices
  • Subscription issues and unexpected charges

Requested features

5 requests
  • More varied and challenging brain games
  • Personalized training plans based on user needs
  • Family sharing and multi-user support
  • Better integration of test results and game performance
  • Improved night mode and accessibility features

Imprint

Reported bugs

4 issues
  • Freezing or crashing issues
  • Inconsistent load times
  • Syncing problems between devices
  • Unfinished or incomplete courses

Requested features

5 requests
  • Sync progress across devices
  • Dark mode option
  • More diverse content topics
  • Ability to download content offline
  • Better organization of saved content

In-app purchases

14 purchases

Impulse

Subscriptions13
  • ImpulsePRO [7 days]3 Days trial$4.997 Days
  • Premium Access3 Days trial$6.997 Days
  • Premium Access$6.997 Days
Show 10 more
  • Premium Access$7.997 Days
  • Premium Access3 Days trial$7.997 Days
  • ImpulsePRO [1 week]3 Days trial$9.997 Days
  • ImpulsePRO [1 month, 25% off]3 Days trial$14.991 Month
  • Premium Access$15.991 Year
  • Premium Access$24.991 Year
  • Premium Access$28.991 Year
  • PRO [1 year, special offer]$29.491 Year
  • ImpulsePRO [52 weeks]$29.991 Year
  • Premium Access$39.991 Year
One-time1
  • Premium Access$49.99
14 purchases

Imprint

Subscriptions14
  • Monthly Subscription$3.991 Month
  • Monthly Subscription$7.991 Month
  • Yearly Subscription$10.991 Month
Show 11 more
  • Monthly Subscription$11.991 Month
  • Monthly Subscription4 variants$15.991 Month
  • Yearly Subscription7 Days trial$24.991 Year
  • Imprint premium$29.991 Year
  • Yearly Subscription7 Days trial2 variants$49.991 Year
  • Discount yearly (7 day trial)7 Days trial$59.991 Year
  • Yearly Subscription7 Days trial$69.991 Year
  • Discounted yearly (no trial)$69.991 Year
  • Yearly Subscription7 Days trial3 variants$74.991 Year
  • Yearly Subscription7 Days trial2 variants$99.991 Year
  • Yearly Subscription (Discount)7 Days trial$99.991 Year

Questions

Is Impulse free?
Impulse is free to download, with in-app purchases available.
Is Imprint free?
Imprint is free to download, with in-app purchases available.
Which has better reviews, Impulse or Imprint?
Imprint is rated higher. Impulse averages 4.7 out of 5 from 851K ratings, while Imprint averages 4.8 from 58K ratings.
Do Impulse or Imprint have ads?
Both Impulse and Imprint show ads.
Which is updated more often, Impulse or Imprint?
Impulse ships an update weekly, and Imprint every 4 days. Most recently, Impulse was updated on October 19, 2026 and Imprint on October 19, 2026.
Which is more popular, Impulse or Imprint?
Impulse currently peaks at #16 in the App Store charts, and Imprint at #4. Chart position reflects recent download velocity rather than total install base.

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