Grove Collaborative vs Primally Pure
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Grove Collaborative
Discover and shop for home essentials free from harmful ingredients. Easily order products on your own terms, with options for flexible scheduling or auto-shipments. Enjoy VIP benefits like free shipping and faster rewards.
- Screening for thousands of harmful ingredients
- Flexible ordering and auto-shipment options
- VIP benefits including free shipping
- Happiness guarantee with refunds
- Eco-friendly product selection
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Every product you bring into your home is a health decision. The Grove app makes those decisions simple. Shop essentials free from harmful ingredients, order on your own terms, and find healthier alternatives for every room and everyone in your family. SCREENING THOUSANDS OF HARMFUL INGREDIENTS We made it our job so it doesn’t have to be yours. Every product we sell is screened against a list of thousands of banned chemicals, including known endocrine disruptors like PFAS, phthalates and bisphenols. It’s the most rigorous ingredient standard in household essentials. SHOP YOUR WAY Order whenever you like, or let the essentials you count on come to you on a set schedule. Set up auto-shipments on your schedule and stay fully in control — delay, edit, skip, or cancel any time. VIP BENEFITS VIP is where Grove gets even better. Free, fast carbon-neutral shipping on every order over $29, faster rewards earning (4% vs. 1%), and members-only perks waiting in the VIP Hub. HAPPINESS GUARANTEE If you aren’t entirely happy, we’ll refund you — no questions asked.
Primally Pure
Discover natural and organic skincare products in a convenient app. Shop easily, earn rewards through a loyalty program, and get exclusive access to new launches and offers. Enjoy automatic deliveries with subscriptions and access a hub of expert content.
- Shop natural and organic skincare
- Loyalty program with points
- Product subscription service
- Exclusive access to launches and offers
- Personalized product recommendations
- Content hub with blog and podcast
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Download the Primally Pure app and experience a one-stop shop for all your skincare needs. Discover our curated collection of natural and organic products, unlock app exclusive content and get early access to product launches and special offers, all at your fingertips. Get ready to experience Primally Pure in a whole new way: Shop with Ease: Browse seamlessly, add items to your cart, and enjoy a smooth checkout experience. Loyalty Program Perks: Join our rewarding loyalty program and earn Pure Points for every purchase made! Subscription Savvy: Subscribe to your favorite products and enjoy convenient automatic deliveries, ensuring you never run out of your skincare essentials. Exclusive Access: Be the first to know about product launches and special offers + get personalized product recommendations. Content Hub: Dive into a wealth of educational and entertaining content from our blog, podcast and professional advice from our expert panel.
Screenshots
Verdict
Grove Collaborative and Primally Pure both sit at 4.9 stars, but that hides the real split: 95% of Primally Pure's written reviews are positive against 68% of Grove Collaborative's. Primally Pure also leads on iOS requirement (16.4 vs 18.0). Grove Collaborative's advantage is monetization model (free vs free with in-app purchases) and ratings volume (30K vs 1.6K). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Grove Collaborative against 4.9 for Primally Pure. That said, the two scores are not equally well evidenced: Grove Collaborative has 30K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews are what separate them: 68% of Grove Collaborative's written reviews are positive against 95% of Primally Pure's.
Grove Collaborative ships an update fortnightly, Primally Pure every 2 weeks. The most recent releases landed on November 5, 2026 and November 4, 2026 respectively.
| Parameter | Grove Collaborative | Primally Pure |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (30K ratings) | 4.9 (1.6K ratings) — better |
| Positive reviews | 67.9% of reviews | 95.5% of reviews — better |
| Number of ratings | 30K — better | 1.6K |
| Update frequency | Fortnightly | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 18.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 77 MB | 93 MB |
| Age rating | 4+ | 4+ |
| Developer | Grove Collaborative, Inc. | Primally Pure |
Customer experience
Grove Collaborative
Primally Pure
User reviews
Grove Collaborative
From 30K App Store ratingsWhat we love
- 🚀 Convenient delivery
- 👍 Variety of eco-friendly products
- 💡 Customizable subscriptions
- 🎁 Personalized packaging and notes
- 👍 Good customer service
Room to improve
- 💰 Expensive compared to other retailers
- 🐛 App issues with resetting and reordering products
- 🗓️ Difficulty managing cart and shipment dates
Primally Pure
From 1.6K App Store ratingsWhat we love
- 💖 Love the products
- 👍 Easy to use app
- 🌱 Non-toxic and natural ingredients
- 🤩 Obsessed with the brand
- 🙌 Effective for skin issues
Room to improve
- 🤯 Difficult to navigate website
- 🙄 Poor customer support
Bugs and requests
Grove Collaborative
Reported bugs
2 issues- Issues with removing or editing items in cart
- Inconsistent availability of products
Requested features
2 requests- Improved search and browsing experience
- More flexibility in managing subscriptions
Primally Pure
Reported bugs
2 issues- Subscription issues
- Lack of response from customer support
Requested features
2 requests- Improve subscription management
- Allow discount codes for subscriptions
In-app purchases
Grove Collaborative
No in-app purchases
Primally Pure
No in-app purchases
Questions
Is Grove Collaborative free?
Is Primally Pure free?
Which has better reviews, Grove Collaborative or Primally Pure?
Do Grove Collaborative or Primally Pure have ads?
Which is updated more often, Grove Collaborative or Primally Pure?
Other comparisons
